--- title: "Mortgage comparison platforms: Which are searched most?" description: "Compare the platforms people compare home loans on. Share of Search among MoneySuperMarket, NerdWallet, Lendi, Canstar and Finder, the mortgage comparison platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mortgage-comparison-platforms" publisher: "Brandwave" --- # Mortgage comparison platforms: Which are searched most? Compare the platforms people compare home loans on. Share of Search among MoneySuperMarket, NerdWallet, Lendi, Canstar and Finder, the mortgage comparison platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Mortgage comparison platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: MoneySuperMarket, 73.4% ## Which brand is most popular in search among mortgage comparison platforms worldwide? - In August 2026, MoneySuperMarket was the most searched among mortgage comparison platforms worldwide, with an estimated 550K branded searches and 73.4% estimated Share of Search within this set. - NerdWallet is in 2nd place, 58.8 percentage points behind at 14.7% Share of Search. - Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among mortgage comparison platforms worldwide increased from 72.9% to 73.4%. - Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide decreased from 21.9% to 14.7%. - Across the 11 months ending August 2026, Lendi’s estimated Share of Search among mortgage comparison platforms worldwide increased from 3.6% to 9.9%. - Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among mortgage comparison platforms worldwide peaked at 77.2% in June 2026 and was lowest at 64.6% in December 2025. - Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide peaked at 28.9% in December 2025 and was lowest at 14.7% in August 2026. - Across the 11 months ending August 2026, Canstar and Finder held steady: their estimated Share of Search among mortgage comparison platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [MoneySuperMarket vs NerdWallet: compare search popularity](/demand/global-en/compare/moneysupermarket-vs-nerdwallet): 73.4% against 14.7% Share of Search. - [MoneySuperMarket vs Lendi: compare search popularity](/demand/global-en/compare/lendi-vs-moneysupermarket): 73.4% against 9.9% Share of Search. - [NerdWallet vs Lendi: compare search popularity](/demand/global-en/compare/lendi-vs-nerdwallet): 14.7% against 9.9% Share of Search. ## How did search popularity change for mortgage comparison platforms worldwide in August 2026? - In August 2026, Lendi gained estimated Share of Search among mortgage comparison platforms worldwide, from 8.2% to 9.9%. - In August 2026, MoneySuperMarket lost estimated Share of Search among mortgage comparison platforms worldwide, from 74.8% to 73.4%. - NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide has lost ground for 3 months in a row, from 18.1% to 14.7% in August 2026. - Estimated monthly branded searches for Canstar worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | MoneySuperMarket | 73.4% | 550K | 0.0% | MoneySuperMarket | | 2 | NerdWallet | 14.7% | 110K | 0.0% | NerdWallet | | 3 | Lendi | 9.9% | 74K | +22.3% | Lendi | | 4 | Canstar | 2% | 14.8K | 0.0% | Canstar | | 5 | Finder | <0.01% | 20 | -33.3% | Finder | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MoneySuperMarket | 550K | 72.9% | 1 | | Oct 2025 | NerdWallet | 165K | 21.9% | 2 | | Oct 2025 | Lendi | 27.1K | 3.6% | 3 | | Oct 2025 | Canstar | 12.1K | 1.6% | 4 | | Oct 2025 | Finder | 20 | <0.01% | 5 | | Nov 2025 | MoneySuperMarket | 450K | 68.8% | 1 | | Nov 2025 | NerdWallet | 165K | 25.2% | 2 | | Nov 2025 | Lendi | 27.1K | 4.1% | 3 | | Nov 2025 | Canstar | 12.1K | 1.8% | 4 | | Nov 2025 | Finder | 30 | <0.01% | 5 | | Dec 2025 | MoneySuperMarket | 368K | 64.6% | 1 | | Dec 2025 | NerdWallet | 165K | 28.9% | 2 | | Dec 2025 | Lendi | 27.1K | 4.8% | 3 | | Dec 2025 | Canstar | 9.9K | 1.7% | 4 | | Dec 2025 | Finder | 30 | <0.01% | 5 | | Jan 2026 | MoneySuperMarket | 550K | 72.3% | 1 | | Jan 2026 | NerdWallet | 165K | 21.7% | 2 | | Jan 2026 | Lendi | 33.1K | 4.4% | 3 | | Jan 2026 | Canstar | 12.1K | 1.6% | 4 | | Jan 2026 | Finder | 30 | <0.01% | 5 | | Feb 2026 | MoneySuperMarket | 550K | 75.3% | 1 | | Feb 2026 | NerdWallet | 135K | 18.5% | 2 | | Feb 2026 | Lendi | 33.1K | 4.5% | 3 | | Feb 2026 | Canstar | 12.1K | 1.7% | 4 | | Feb 2026 | Finder | 40 | <0.01% | 5 | | Mar 2026 | MoneySuperMarket | 550K | 69.1% | 1 | | Mar 2026 | NerdWallet | 201K | 25.2% | 2 | | Mar 2026 | Lendi | 33.1K | 4.2% | 3 | | Mar 2026 | Canstar | 12.1K | 1.5% | 4 | | Mar 2026 | Finder | 20 | <0.01% | 5 | | Apr 2026 | MoneySuperMarket | 550K | 71.7% | 1 | | Apr 2026 | NerdWallet | 165K | 21.5% | 2 | | Apr 2026 | Lendi | 40.5K | 5.3% | 3 | | Apr 2026 | Canstar | 12.1K | 1.6% | 4 | | Apr 2026 | Finder | 20 | <0.01% | 5 | | May 2026 | MoneySuperMarket | 550K | 73.7% | 1 | | May 2026 | NerdWallet | 135K | 18.1% | 2 | | May 2026 | Lendi | 49.5K | 6.6% | 3 | | May 2026 | Canstar | 12.1K | 1.6% | 4 | | May 2026 | Finder | 20 | <0.01% | 5 | | Jun 2026 | MoneySuperMarket | 550K | 77.2% | 1 | | Jun 2026 | NerdWallet | 110K | 15.4% | 2 | | Jun 2026 | Lendi | 40.5K | 5.7% | 3 | | Jun 2026 | Canstar | 12.1K | 1.7% | 4 | | Jun 2026 | Finder | 20 | <0.01% | 5 | | Jul 2026 | MoneySuperMarket | 550K | 74.8% | 1 | | Jul 2026 | NerdWallet | 110K | 15% | 2 | | Jul 2026 | Lendi | 60.5K | 8.2% | 3 | | Jul 2026 | Canstar | 14.8K | 2% | 4 | | Jul 2026 | Finder | 30 | <0.01% | 5 | | Aug 2026 | MoneySuperMarket | 550K | 73.4% | 1 | | Aug 2026 | NerdWallet | 110K | 14.7% | 2 | | Aug 2026 | Lendi | 74K | 9.9% | 3 | | Aug 2026 | Canstar | 14.8K | 2% | 4 | | Aug 2026 | Finder | 20 | <0.01% | 5 | | Sep 2026 | Canstar | — | — | — | | Sep 2026 | Finder | — | — | — | | Sep 2026 | Lendi | — | — | — | | Sep 2026 | MoneySuperMarket | — | — | — | | Sep 2026 | NerdWallet | — | — | — | ## What is being compared - **Canstar**: Measured on the search term “canstar”. - **Finder**: Measured on the search term “finder comparison”. - **Lendi**: Measured on the search term “lendi”. - **MoneySuperMarket**: Measured on the search term “moneysupermarket”. - **NerdWallet**: Measured on the search term “nerdwallet”. - [Canstar](/demand/global-en/brands/canstar) - [Finder](/demand/global-en/brands/finder-comparison) - [Lendi](/demand/global-en/brands/lendi) - [MoneySuperMarket](/demand/global-en/brands/moneysupermarket) - [NerdWallet](/demand/global-en/brands/nerdwallet) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mortgage comparison platforms worldwide? In August 2026, MoneySuperMarket was the most searched among mortgage comparison platforms worldwide, with an estimated 550K branded searches and 73.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Mortgage comparison platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mortgage-comparison-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mortgage-comparison-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.