---
title: "Moped and scooter brands: Which are searched most?"
description: "Compare the moped and scooter brands people choose between. Share of Search among Vespa, SYM, Kymco, Honda Scooters and Suzuki Scooters, the moped and scooter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/moped-and-scooter-brands"
publisher: "Brandwave"
---

# Moped and scooter brands: Which are searched most?

Compare the moped and scooter brands people choose between. Share of Search among Vespa, SYM, Kymco, Honda Scooters and Suzuki Scooters, the moped and scooter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Moped and scooter brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Vespa, 58.2%

## Which brand is most popular in search among moped and scooter brands worldwide?

- In September 2026, Vespa was the most searched among moped and scooter brands worldwide, with an estimated 1.5M branded searches and 58.2% estimated Share of Search within this set.
- SYM is in 2nd place, 37.1 percentage points behind at 21% Share of Search.
- Across the 12 months ending September 2026, Vespa’s estimated Share of Search among moped and scooter brands worldwide increased from 52.4% to 58.2%.
- Across the 12 months ending September 2026, SYM’s estimated Share of Search among moped and scooter brands worldwide decreased from 23.1% to 21%.
- Across the 12 months ending September 2026, Kymco’s estimated Share of Search among moped and scooter brands worldwide decreased from 15.5% to 14.1%.
- Across the 12 months ending September 2026, Honda Scooters’ estimated Share of Search among moped and scooter brands worldwide decreased from 6.9% to 5.2%.
- Across the 12 months ending September 2026, Suzuki Scooters’ estimated Share of Search among moped and scooter brands worldwide decreased from 2.1% to 1.5%.
- Across the 12 months ending September 2026, SYM’s estimated Share of Search among moped and scooter brands worldwide peaked at 23.5% in November 2025 and was lowest at 20.8% in April 2026.
- Across the 12 months ending September 2026, Kymco’s estimated Share of Search among moped and scooter brands worldwide peaked at 15.7% in November 2025 and was lowest at 13.9% in April 2026.

## Compare search popularity between leading brands

- [Vespa vs SYM: compare search popularity](/demand/global-en/compare/sym-vs-vespa): 58.2% against 21% Share of Search.
- [Vespa vs Kymco: compare search popularity](/demand/global-en/compare/kymco-vs-vespa): 58.2% against 14.1% Share of Search.
- [Vespa vs Honda Scooters: compare search popularity](/demand/global-en/compare/honda-scooters-vs-vespa): 58.2% against 5.2% Share of Search.
- [SYM vs Kymco: compare search popularity](/demand/global-en/compare/kymco-vs-sym): 21% against 14.1% Share of Search.
- [SYM vs Honda Scooters: compare search popularity](/demand/global-en/compare/honda-scooters-vs-sym): 21% against 5.2% Share of Search.
- [Kymco vs Honda Scooters: compare search popularity](/demand/global-en/compare/honda-scooters-vs-kymco): 14.1% against 5.2% Share of Search.

## How did search popularity change for moped and scooter brands worldwide in September 2026?

- In September 2026, Vespa gained estimated Share of Search among moped and scooter brands worldwide, from 57.5% to 58.2%.
- In September 2026, Honda Scooters lost estimated Share of Search among moped and scooter brands worldwide, from 6.2% to 5.2%.
- Estimated monthly branded searches for Suzuki Scooters worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vespa | 58.2% | 1.5M | 0.0% | Vespa |
| 2 | SYM | 21% | 550K | 0.0% | SYM |
| 3 | Kymco | 14.1% | 368K | 0.0% | Kymco |
| 4 | Honda Scooters | 5.2% | 135K | -18.2% | Honda Motorcycles |
| 5 | Suzuki Scooters | 1.5% | 40.5K | 0.0% | Suzuki |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vespa | 1.2M | 52.4% | 1 |
| Oct 2025 | SYM | 550K | 23.1% | 2 |
| Oct 2025 | Kymco | 368K | 15.5% | 3 |
| Oct 2025 | Honda Scooters | 165K | 6.9% | 4 |
| Oct 2025 | Suzuki Scooters | 49.5K | 2.1% | 5 |
| Nov 2025 | Vespa | 1M | 53.4% | 1 |
| Nov 2025 | SYM | 450K | 23.5% | 2 |
| Nov 2025 | Kymco | 301K | 15.7% | 3 |
| Nov 2025 | Honda Scooters | 110K | 5.7% | 4 |
| Nov 2025 | Suzuki Scooters | 33.1K | 1.7% | 5 |
| Dec 2025 | Vespa | 1M | 53.4% | 1 |
| Dec 2025 | SYM | 450K | 23.5% | 2 |
| Dec 2025 | Kymco | 301K | 15.7% | 3 |
| Dec 2025 | Honda Scooters | 110K | 5.7% | 4 |
| Dec 2025 | Suzuki Scooters | 33.1K | 1.7% | 5 |
| Jan 2026 | Vespa | 1M | 52.5% | 1 |
| Jan 2026 | SYM | 450K | 23.1% | 2 |
| Jan 2026 | Kymco | 301K | 15.4% | 3 |
| Jan 2026 | Honda Scooters | 135K | 6.9% | 4 |
| Jan 2026 | Suzuki Scooters | 40.5K | 2.1% | 5 |
| Feb 2026 | Vespa | 1M | 53.4% | 1 |
| Feb 2026 | SYM | 450K | 23.5% | 2 |
| Feb 2026 | Kymco | 301K | 15.7% | 3 |
| Feb 2026 | Honda Scooters | 110K | 5.7% | 4 |
| Feb 2026 | Suzuki Scooters | 33.1K | 1.7% | 5 |
| Mar 2026 | Vespa | 1.5M | 56.6% | 1 |
| Mar 2026 | SYM | 550K | 21.2% | 2 |
| Mar 2026 | Kymco | 368K | 14.2% | 3 |
| Mar 2026 | Honda Scooters | 165K | 6.4% | 4 |
| Mar 2026 | Suzuki Scooters | 40.5K | 1.6% | 5 |
| Apr 2026 | Vespa | 1.5M | 57.5% | 1 |
| Apr 2026 | SYM | 550K | 20.8% | 2 |
| Apr 2026 | Kymco | 368K | 13.9% | 3 |
| Apr 2026 | Honda Scooters | 165K | 6.2% | 4 |
| Apr 2026 | Suzuki Scooters | 40.5K | 1.5% | 5 |
| May 2026 | Vespa | 1.5M | 57.7% | 1 |
| May 2026 | SYM | 550K | 20.9% | 2 |
| May 2026 | Kymco | 368K | 14% | 3 |
| May 2026 | Honda Scooters | 165K | 6.3% | 4 |
| May 2026 | Suzuki Scooters | 33.1K | 1.3% | 5 |
| Jun 2026 | Vespa | 1.5M | 57.7% | 1 |
| Jun 2026 | SYM | 550K | 20.9% | 2 |
| Jun 2026 | Kymco | 368K | 14% | 3 |
| Jun 2026 | Honda Scooters | 165K | 6.3% | 4 |
| Jun 2026 | Suzuki Scooters | 33.1K | 1.3% | 5 |
| Jul 2026 | Vespa | 1.5M | 57.7% | 1 |
| Jul 2026 | SYM | 550K | 20.9% | 2 |
| Jul 2026 | Kymco | 368K | 14% | 3 |
| Jul 2026 | Honda Scooters | 165K | 6.3% | 4 |
| Jul 2026 | Suzuki Scooters | 33.1K | 1.3% | 5 |
| Aug 2026 | Vespa | 1.5M | 57.5% | 1 |
| Aug 2026 | SYM | 550K | 20.8% | 2 |
| Aug 2026 | Kymco | 368K | 13.9% | 3 |
| Aug 2026 | Honda Scooters | 165K | 6.2% | 4 |
| Aug 2026 | Suzuki Scooters | 40.5K | 1.5% | 5 |
| Sep 2026 | Vespa | 1.5M | 58.2% | 1 |
| Sep 2026 | SYM | 550K | 21% | 2 |
| Sep 2026 | Kymco | 368K | 14.1% | 3 |
| Sep 2026 | Honda Scooters | 135K | 5.2% | 4 |
| Sep 2026 | Suzuki Scooters | 40.5K | 1.5% | 5 |

## What is being compared

- **Honda Scooters**: Measured on the search term “honda scooters”.
- **Kymco**: Measured on the search term “kymco”.
- **Suzuki Scooters**: Measured on the search term “suzuki scooters”.
- **SYM**: Measured on the search term “sym”.
- **Vespa**: Measured on the search terms “vespa” and “vespa scooter”, summed into one figure.

- [Honda Scooters](/demand/global-en/brands/honda-scooters)
- [Kymco](/demand/global-en/brands/kymco)
- [Suzuki Scooters](/demand/global-en/brands/suzuki-scooters)
- [SYM](/demand/global-en/brands/sym)
- [Vespa](/demand/global-en/brands/vespa)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among moped and scooter brands worldwide?

In September 2026, Vespa was the most searched among moped and scooter brands worldwide, with an estimated 1.5M branded searches and 58.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Moped and scooter brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/moped-and-scooter-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/moped-and-scooter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.