--- title: "Mop brands: Which brands are most popular in search?" description: "Compare the mop brands people buy. Share of Search among BISSELL, Swiffer, Vileda, Leifheit, O-Cedar and Beldray, the mop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mop-brands" publisher: "Brandwave" --- # Mop brands: Which brands are most popular in search? Compare the mop brands people buy. Share of Search among BISSELL, Swiffer, Vileda, Leifheit, O-Cedar and Beldray, the mop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Mop brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: BISSELL, 50.2% ## Which brand is most popular in search among mop brands worldwide? - In August 2026, BISSELL was the most searched among mop brands worldwide, with an estimated 506K branded searches and 50.2% estimated Share of Search within this set. - Swiffer is in 2nd place, 25.8 percentage points behind at 24.4% Share of Search. - Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among mop brands worldwide increased from 48.5% to 50.2%. - Across the 11 months ending August 2026, Swiffer’s estimated Share of Search among mop brands worldwide increased from 23.3% to 24.4%. - Across the 11 months ending August 2026, Vileda’s estimated Share of Search among mop brands worldwide decreased from 19% to 16.4%. - Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among mop brands worldwide peaked at 54.9% in November 2025 and was lowest at 44.8% in January 2026. - Across the 11 months ending August 2026, Swiffer’s estimated Share of Search among mop brands worldwide peaked at 24.8% in January 2026 and was lowest at 17.7% in November 2025. - Across the 11 months ending August 2026, Vileda’s estimated Share of Search among mop brands worldwide peaked at 21.2% in December 2025 and was lowest at 16.4% in August 2026. - Across the 11 months ending August 2026, Leifheit’s estimated Share of Search among mop brands worldwide peaked at 8.6% in March 2026 and was lowest at 5.7% in October 2025. - Across the 11 months ending August 2026, Leifheit, O-Cedar and Beldray held steady: their estimated Share of Search among mop brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [BISSELL vs Swiffer: compare search popularity](/demand/global-en/compare/bissell-vs-swiffer): 50.2% against 24.4% Share of Search. - [BISSELL vs Vileda: compare search popularity](/demand/global-en/compare/bissell-vs-vileda): 50.2% against 16.4% Share of Search. - [BISSELL vs Leifheit: compare search popularity](/demand/global-en/compare/bissell-vs-leifheit): 50.2% against 6% Share of Search. - [Swiffer vs Vileda: compare search popularity](/demand/global-en/compare/swiffer-vs-vileda): 24.4% against 16.4% Share of Search. - [Swiffer vs Leifheit: compare search popularity](/demand/global-en/compare/leifheit-vs-swiffer): 24.4% against 6% Share of Search. - [Vileda vs Leifheit: compare search popularity](/demand/global-en/compare/leifheit-vs-vileda): 16.4% against 6% Share of Search. ## How did search popularity change for mop brands worldwide in August 2026? - In August 2026, BISSELL gained estimated Share of Search among mop brands worldwide, from 45.1% to 50.2%. - In August 2026, Vileda lost estimated Share of Search among mop brands worldwide, from 19.9% to 16.4%. - In August 2026, Leifheit lost estimated Share of Search among mop brands worldwide, from 7.3% to 6%. - Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | BISSELL | 50.2% | 506K | +35.7% | BISSELL | | 2 | Swiffer | 24.4% | 246K | +22.4% | Swiffer | | 3 | Vileda | 16.4% | 165K | 0.0% | Vileda | | 4 | Leifheit | 6% | 60.5K | 0.0% | Leifheit | | 5 | O-Cedar | 1.8% | 18.1K | 0.0% | O-Cedar | | 6 | Beldray | 1.2% | 12.1K | +22.2% | Beldray | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | BISSELL | 512K | 48.5% | 1 | | Oct 2025 | Swiffer | 246K | 23.3% | 2 | | Oct 2025 | Vileda | 201K | 19% | 3 | | Oct 2025 | Leifheit | 60.5K | 5.7% | 4 | | Oct 2025 | O-Cedar | 22.2K | 2.1% | 5 | | Oct 2025 | Beldray | 14.8K | 1.4% | 6 | | Nov 2025 | BISSELL | 625K | 54.9% | 1 | | Nov 2025 | Swiffer | 201K | 17.7% | 2 | | Nov 2025 | Vileda | 201K | 17.7% | 3 | | Nov 2025 | Leifheit | 74K | 6.5% | 4 | | Nov 2025 | O-Cedar | 22.2K | 2% | 5 | | Nov 2025 | Beldray | 14.8K | 1.3% | 6 | | Dec 2025 | BISSELL | 456K | 48.2% | 1 | | Dec 2025 | Swiffer | 201K | 21.2% | 2 | | Dec 2025 | Vileda | 201K | 21.2% | 3 | | Dec 2025 | Leifheit | 60.5K | 6.4% | 4 | | Dec 2025 | O-Cedar | 18.1K | 1.9% | 5 | | Dec 2025 | Beldray | 9.9K | 1% | 6 | | Jan 2026 | BISSELL | 445K | 44.8% | 1 | | Jan 2026 | Swiffer | 246K | 24.8% | 2 | | Jan 2026 | Vileda | 201K | 20.2% | 3 | | Jan 2026 | Leifheit | 74K | 7.4% | 4 | | Jan 2026 | O-Cedar | 18.1K | 1.8% | 5 | | Jan 2026 | Beldray | 9.9K | 1% | 6 | | Feb 2026 | BISSELL | 464K | 48.5% | 1 | | Feb 2026 | Swiffer | 201K | 21% | 2 | | Feb 2026 | Vileda | 201K | 21% | 3 | | Feb 2026 | Leifheit | 60.5K | 6.3% | 4 | | Feb 2026 | O-Cedar | 18.1K | 1.9% | 5 | | Feb 2026 | Beldray | 12.1K | 1.3% | 6 | | Mar 2026 | BISSELL | 523K | 49.9% | 1 | | Mar 2026 | Swiffer | 201K | 19.2% | 2 | | Mar 2026 | Vileda | 201K | 19.2% | 3 | | Mar 2026 | Leifheit | 90.5K | 8.6% | 4 | | Mar 2026 | O-Cedar | 18.1K | 1.7% | 5 | | Mar 2026 | Beldray | 14.8K | 1.4% | 6 | | Apr 2026 | BISSELL | 445K | 48.7% | 1 | | Apr 2026 | Swiffer | 201K | 22% | 2 | | Apr 2026 | Vileda | 165K | 18.1% | 3 | | Apr 2026 | Leifheit | 74K | 8.1% | 4 | | Apr 2026 | O-Cedar | 18.1K | 2% | 5 | | Apr 2026 | Beldray | 9.9K | 1.1% | 6 | | May 2026 | BISSELL | 390K | 46.1% | 1 | | May 2026 | Swiffer | 201K | 23.8% | 2 | | May 2026 | Vileda | 165K | 19.5% | 3 | | May 2026 | Leifheit | 60.5K | 7.2% | 4 | | May 2026 | O-Cedar | 18.1K | 2.1% | 5 | | May 2026 | Beldray | 9.9K | 1.2% | 6 | | Jun 2026 | BISSELL | 373K | 45.3% | 1 | | Jun 2026 | Swiffer | 201K | 24.4% | 2 | | Jun 2026 | Vileda | 165K | 20% | 3 | | Jun 2026 | Leifheit | 60.5K | 7.3% | 4 | | Jun 2026 | O-Cedar | 14.8K | 1.8% | 5 | | Jun 2026 | Beldray | 9.9K | 1.2% | 6 | | Jul 2026 | BISSELL | 373K | 45.1% | 1 | | Jul 2026 | Swiffer | 201K | 24.3% | 2 | | Jul 2026 | Vileda | 165K | 19.9% | 3 | | Jul 2026 | Leifheit | 60.5K | 7.3% | 4 | | Jul 2026 | O-Cedar | 18.1K | 2.2% | 5 | | Jul 2026 | Beldray | 9.9K | 1.2% | 6 | | Aug 2026 | BISSELL | 506K | 50.2% | 1 | | Aug 2026 | Swiffer | 246K | 24.4% | 2 | | Aug 2026 | Vileda | 165K | 16.4% | 3 | | Aug 2026 | Leifheit | 60.5K | 6% | 4 | | Aug 2026 | O-Cedar | 18.1K | 1.8% | 5 | | Aug 2026 | Beldray | 12.1K | 1.2% | 6 | | Sep 2026 | Beldray | — | — | — | | Sep 2026 | BISSELL | — | — | — | | Sep 2026 | Leifheit | — | — | — | | Sep 2026 | O-Cedar | — | — | — | | Sep 2026 | Swiffer | — | — | — | | Sep 2026 | Vileda | — | — | — | ## What is being compared - **Beldray**: Measured on the search term “beldray”. - **BISSELL**: Measured on the search terms “bissell”, “bissell com”, “bissell crosswave”, “bissell vacuum” and “vacuum bissell”, summed into one figure. - **Leifheit**: Measured on the search term “leifheit”. - **O-Cedar**: Measured on the search term “o-cedar”. - **Swiffer**: Measured on the search term “swiffer”. - **Vileda**: Measured on the search term “vileda”. - [Beldray](/demand/global-en/brands/beldray) - [BISSELL](/demand/global-en/brands/bissell) - [Leifheit](/demand/global-en/brands/leifheit) - [O-Cedar](/demand/global-en/brands/o-cedar) - [Swiffer](/demand/global-en/brands/swiffer) - [Vileda](/demand/global-en/brands/vileda) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mop brands worldwide? In August 2026, BISSELL was the most searched among mop brands worldwide, with an estimated 506K branded searches and 50.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Mop brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/mop-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.