--- title: "MOOC platforms: Which brands are most popular in search?" description: "Compare the platforms that host university courses online. Share of Search among Khan Academy, Coursera, edX, Udacity and FutureLearn, the MOOC platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mooc-platforms" publisher: "Brandwave" --- # MOOC platforms: Which brands are most popular in search? Compare the platforms that host university courses online. Share of Search among Khan Academy, Coursera, edX, Udacity and FutureLearn, the MOOC platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: MOOC platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Khan Academy, 70.6% ## Which brand is most popular in search among MOOC platforms worldwide? - In August 2026, Khan Academy was the most searched among MOOC platforms worldwide, with an estimated 9.1M branded searches and 70.6% estimated Share of Search within this set. - Coursera is in 2nd place, 44.7 percentage points behind at 25.9% Share of Search. - Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among MOOC platforms worldwide increased from 69.7% to 70.6%. - Across the 11 months ending August 2026, edX’s estimated Share of Search among MOOC platforms worldwide decreased from 3.5% to 2.8%. - Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among MOOC platforms worldwide peaked at 70.6% in August 2026 and was lowest at 56.6% in June 2026. - Across the 11 months ending August 2026, Coursera’s estimated Share of Search among MOOC platforms worldwide peaked at 37.9% in June 2026 and was lowest at 25.4% in November 2025. - Across the 11 months ending August 2026, edX’s estimated Share of Search among MOOC platforms worldwide peaked at 4.8% in February 2026 and was lowest at 2.8% in August 2026. - Across the 11 months ending August 2026, Coursera, Udacity and FutureLearn held steady: their estimated Share of Search among MOOC platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Khan Academy vs Coursera: compare search popularity](/demand/global-en/compare/coursera-vs-khan-academy): 70.6% against 25.9% Share of Search. - [Khan Academy vs edX: compare search popularity](/demand/global-en/compare/edx-vs-khan-academy): 70.6% against 2.8% Share of Search. - [Coursera vs edX: compare search popularity](/demand/global-en/compare/coursera-vs-edx): 25.9% against 2.8% Share of Search. ## How did search popularity change for MOOC platforms worldwide in August 2026? - In August 2026, Khan Academy gained estimated Share of Search among MOOC platforms worldwide, from 61.6% to 70.6%. - In August 2026, Coursera lost estimated Share of Search among MOOC platforms worldwide, from 33.7% to 25.9%. - In August 2026, edX lost estimated Share of Search among MOOC platforms worldwide, from 3.7% to 2.8%. - Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026. - Estimated monthly branded searches for FutureLearn worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Khan Academy | 70.6% | 9.1M | +49.3% | Khan Academy | | 2 | Coursera | 25.9% | 3.4M | 0.0% | Coursera | | 3 | edX | 2.8% | 368K | 0.0% | edX | | 4 | Udacity | 0.47% | 60.5K | 0.0% | Udacity | | 5 | FutureLearn | 0.26% | 33.1K | -18.3% | FutureLearn | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Khan Academy | 11.1M | 69.7% | 1 | | Oct 2025 | Coursera | 4.1M | 25.7% | 2 | | Oct 2025 | edX | 550K | 3.5% | 3 | | Oct 2025 | Udacity | 135K | 0.85% | 4 | | Oct 2025 | FutureLearn | 60.5K | 0.38% | 5 | | Nov 2025 | Khan Academy | 9.1M | 69.2% | 1 | | Nov 2025 | Coursera | 3.4M | 25.4% | 2 | | Nov 2025 | edX | 550K | 4.2% | 3 | | Nov 2025 | Udacity | 110K | 0.83% | 4 | | Nov 2025 | FutureLearn | 49.5K | 0.38% | 5 | | Dec 2025 | Khan Academy | 7.5M | 65.3% | 1 | | Dec 2025 | Coursera | 3.4M | 29.2% | 2 | | Dec 2025 | edX | 450K | 3.9% | 3 | | Dec 2025 | Udacity | 135K | 1.2% | 4 | | Dec 2025 | FutureLearn | 40.5K | 0.35% | 5 | | Jan 2026 | Khan Academy | 7.5M | 60.9% | 1 | | Jan 2026 | Coursera | 4.1M | 33.3% | 2 | | Jan 2026 | edX | 550K | 4.5% | 3 | | Jan 2026 | Udacity | 110K | 0.9% | 4 | | Jan 2026 | FutureLearn | 49.5K | 0.4% | 5 | | Feb 2026 | Khan Academy | 7.5M | 65% | 1 | | Feb 2026 | Coursera | 3.4M | 29.1% | 2 | | Feb 2026 | edX | 550K | 4.8% | 3 | | Feb 2026 | Udacity | 90.5K | 0.79% | 4 | | Feb 2026 | FutureLearn | 40.5K | 0.35% | 5 | | Mar 2026 | Khan Academy | 7.5M | 64.9% | 1 | | Mar 2026 | Coursera | 3.4M | 29.1% | 2 | | Mar 2026 | edX | 550K | 4.8% | 3 | | Mar 2026 | Udacity | 110K | 0.95% | 4 | | Mar 2026 | FutureLearn | 40.5K | 0.35% | 5 | | Apr 2026 | Khan Academy | 7.5M | 65.9% | 1 | | Apr 2026 | Coursera | 3.4M | 29.5% | 2 | | Apr 2026 | edX | 368K | 3.2% | 3 | | Apr 2026 | Udacity | 110K | 0.97% | 4 | | Apr 2026 | FutureLearn | 40.5K | 0.36% | 5 | | May 2026 | Khan Academy | 6.1M | 61.4% | 1 | | May 2026 | Coursera | 3.4M | 33.6% | 2 | | May 2026 | edX | 368K | 3.7% | 3 | | May 2026 | Udacity | 90.5K | 0.91% | 4 | | May 2026 | FutureLearn | 33.1K | 0.33% | 5 | | Jun 2026 | Khan Academy | 5M | 56.6% | 1 | | Jun 2026 | Coursera | 3.4M | 37.9% | 2 | | Jun 2026 | edX | 368K | 4.2% | 3 | | Jun 2026 | Udacity | 74K | 0.84% | 4 | | Jun 2026 | FutureLearn | 40.5K | 0.46% | 5 | | Jul 2026 | Khan Academy | 6.1M | 61.6% | 1 | | Jul 2026 | Coursera | 3.4M | 33.7% | 2 | | Jul 2026 | edX | 368K | 3.7% | 3 | | Jul 2026 | Udacity | 60.5K | 0.61% | 4 | | Jul 2026 | FutureLearn | 40.5K | 0.41% | 5 | | Aug 2026 | Khan Academy | 9.1M | 70.6% | 1 | | Aug 2026 | Coursera | 3.4M | 25.9% | 2 | | Aug 2026 | edX | 368K | 2.8% | 3 | | Aug 2026 | Udacity | 60.5K | 0.47% | 4 | | Aug 2026 | FutureLearn | 33.1K | 0.26% | 5 | | Sep 2026 | Coursera | — | — | — | | Sep 2026 | edX | — | — | — | | Sep 2026 | FutureLearn | — | — | — | | Sep 2026 | Khan Academy | — | — | — | | Sep 2026 | Udacity | — | — | — | ## What is being compared - **Coursera**: Measured on the search term “coursera”. - **edX**: Measured on the search term “edx”. - **FutureLearn**: Measured on the search term “futurelearn”. - **Khan Academy**: Measured on the search term “khan academy”. - **Udacity**: Measured on the search term “udacity”. - [Coursera](/demand/global-en/brands/coursera) - [edX](/demand/global-en/brands/edx) - [FutureLearn](/demand/global-en/brands/futurelearn) - [Khan Academy](/demand/global-en/brands/khan-academy) - [Udacity](/demand/global-en/brands/udacity) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among MOOC platforms worldwide? In August 2026, Khan Academy was the most searched among MOOC platforms worldwide, with an estimated 9.1M branded searches and 70.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "MOOC platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/mooc-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mooc-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.