--- title: "Money transfer services: Which brands are most popular in search?" description: "Compare the services people use to send money abroad. Share of Search among Western Union, Remitly, OFX and WorldRemit, the money transfer services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/money-transfer-services" publisher: "Brandwave" --- # Money transfer services: Which brands are most popular in search? Compare the services people use to send money abroad. Share of Search among Western Union, Remitly, OFX and WorldRemit, the money transfer services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Money transfer services - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Western Union, 89.5% ## Which brand is most popular in search among money transfer services worldwide? - In August 2026, Western Union was the most searched among money transfer services worldwide, with an estimated 11.1M branded searches and 89.5% estimated Share of Search within this set. - Remitly is in 2nd place, 79.7 percentage points behind at 9.8% Share of Search. - Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services worldwide increased from 87.2% to 89.5%. - Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services worldwide decreased from 11.6% to 9.8%. - Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services worldwide peaked at 91.1% in July 2026 and was lowest at 87.2% in October 2025. - Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services worldwide peaked at 11.7% in November 2025 and was lowest at 8.2% in February 2026. - Across the 11 months ending August 2026, OFX rose from 4th to 3rd among money transfer services worldwide. - Across the 11 months ending August 2026, WorldRemit fell from 3rd to 4th among money transfer services worldwide. ## Compare search popularity between leading brands - [Western Union vs Remitly: compare search popularity](/demand/global-en/compare/remitly-vs-western-union): 89.5% against 9.8% Share of Search. ## How did search popularity change for money transfer services worldwide in August 2026? - In August 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 8.2% to 9.8%. - In August 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 91.1% to 89.5%. - Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026. - Estimated monthly branded searches for OFX worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Western Union | 89.5% | 11.1M | 0.0% | Western Union | | 2 | Remitly | 9.8% | 1.2M | +22.0% | Remitly | | 3 | OFX | 0.33% | 40.5K | -18.2% | OFX | | 4 | WorldRemit | 0.33% | 40.5K | 0.0% | WorldRemit | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Western Union | 9.1M | 87.2% | 1 | | Oct 2025 | Remitly | 1.2M | 11.6% | 2 | | Oct 2025 | WorldRemit | 74K | 0.71% | 3 | | Oct 2025 | OFX | 49.5K | 0.47% | 4 | | Nov 2025 | Western Union | 9.1M | 87.3% | 1 | | Nov 2025 | Remitly | 1.2M | 11.7% | 2 | | Nov 2025 | WorldRemit | 60.5K | 0.58% | 3 | | Nov 2025 | OFX | 49.5K | 0.47% | 4 | | Dec 2025 | Western Union | 11.1M | 89.2% | 1 | | Dec 2025 | Remitly | 1.2M | 9.8% | 2 | | Dec 2025 | WorldRemit | 74K | 0.59% | 3 | | Dec 2025 | OFX | 49.5K | 0.4% | 4 | | Jan 2026 | Western Union | 11.1M | 89.3% | 1 | | Jan 2026 | Remitly | 1.2M | 9.8% | 2 | | Jan 2026 | WorldRemit | 60.5K | 0.49% | 3 | | Jan 2026 | OFX | 49.5K | 0.4% | 4 | | Feb 2026 | Western Union | 11.1M | 90.9% | 1 | | Feb 2026 | Remitly | 1M | 8.2% | 2 | | Feb 2026 | WorldRemit | 60.5K | 0.5% | 3 | | Feb 2026 | OFX | 49.5K | 0.41% | 4 | | Mar 2026 | Western Union | 11.1M | 89.3% | 1 | | Mar 2026 | Remitly | 1.2M | 9.8% | 2 | | Mar 2026 | WorldRemit | 60.5K | 0.49% | 3 | | Mar 2026 | OFX | 49.5K | 0.4% | 4 | | Apr 2026 | Western Union | 11.1M | 89.4% | 1 | | Apr 2026 | Remitly | 1.2M | 9.8% | 2 | | Apr 2026 | WorldRemit | 49.5K | 0.4% | 3 | | Apr 2026 | OFX | 40.5K | 0.33% | 4 | | May 2026 | Western Union | 11.1M | 89.4% | 1 | | May 2026 | Remitly | 1.2M | 9.8% | 2 | | May 2026 | WorldRemit | 49.5K | 0.4% | 3 | | May 2026 | OFX | 40.5K | 0.33% | 4 | | Jun 2026 | Western Union | 9.1M | 89.3% | 1 | | Jun 2026 | Remitly | 1M | 9.8% | 2 | | Jun 2026 | OFX | 49.5K | 0.48% | 3 | | Jun 2026 | WorldRemit | 49.5K | 0.48% | 4 | | Jul 2026 | Western Union | 11.1M | 91.1% | 1 | | Jul 2026 | Remitly | 1M | 8.2% | 2 | | Jul 2026 | OFX | 49.5K | 0.41% | 3 | | Jul 2026 | WorldRemit | 40.5K | 0.33% | 4 | | Aug 2026 | Western Union | 11.1M | 89.5% | 1 | | Aug 2026 | Remitly | 1.2M | 9.8% | 2 | | Aug 2026 | OFX | 40.5K | 0.33% | 3 | | Aug 2026 | WorldRemit | 40.5K | 0.33% | 4 | | Sep 2026 | OFX | — | — | — | | Sep 2026 | Remitly | — | — | — | | Sep 2026 | Western Union | — | — | — | | Sep 2026 | WorldRemit | — | — | — | ## What is being compared - **OFX**: Measured on the search term “ofx”. - **Remitly**: Measured on the search term “remitly”. - **Western Union**: Measured on the search term “western union”. - **WorldRemit**: Measured on the search term “worldremit”. - [OFX](/demand/global-en/brands/ofx) - [Remitly](/demand/global-en/brands/remitly) - [Western Union](/demand/global-en/brands/western-union) - [WorldRemit](/demand/global-en/brands/worldremit) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among money transfer services worldwide? In August 2026, Western Union was the most searched among money transfer services worldwide, with an estimated 11.1M branded searches and 89.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Money transfer services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/money-transfer-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/money-transfer-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.