--- title: "Kiehl's vs Vanicream: Which is searched more?" description: "Is Kiehl's or Vanicream more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/kiehl-s-vs-vanicream" publisher: "Brandwave" --- # Kiehl's vs Vanicream: Which is searched more? Is Kiehl's or Vanicream more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kiehl's and Vanicream - **Competitive set**: Moisturizer brands - **Market**: Global - **Month measured**: Sep 2026 - **Kiehl's Share of Search**: 6.1% - **Vanicream Share of Search**: 2.2% ## Is Kiehl's or Vanicream more popular in search? - In September 2026, Kiehl's had more branded searches than Vanicream among moisturizer brands worldwide. Kiehl's had about 550,000 branded searches, while Vanicream had 201,000. Kiehl's made up 6.1% of all moisturizer brand searches we track, and Vanicream accounted for 2.2%. - Kiehl's was ahead of Vanicream in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kiehl's’ share of searches among moisturizer brands worldwide moved from 6.7% to 6.1%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Vanicream’s share of searches among moisturizer brands worldwide moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 165K to 201K. ## Top moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Vanicream was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kiehl's was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Vanicream was listed before Kiehl's in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cetaphil | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Neutrogena | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Vanicream | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Kiehl's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Clinique | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dermalogica | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about moisturizer brands - Asked ChatGPT "Which moisturizer brand should I buy?": 1. CeraVe, 2. Cetaphil, 3. Neutrogena, 4. La Roche-Posay - Asked ChatGPT "What are the best moisturizer brands?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream, 4. Neutrogena, 5. Cetaphil, 6. Kiehl's, 7. Clinique - Asked ChatGPT "What's the best moisturizer brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream - Searched Google, AI Overview "moisturizer for dry skin": 1. La Roche-Posay, 2. CeraVe Not named in any answer: Nivea, Estée Lauder, Dermalogica and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for moisturizer brands worldwide in September 2026? - In September 2026, Kiehl's gained share of searches among moisturizer brands worldwide, from 5.5% to 6.1%. - Estimated monthly branded searches for Vanicream worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. ## Month by month | Month | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank | Vanicream estimated searches | Vanicream Share of Search | Vanicream rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 6.7% | 8 | 165K | 1.6% | 11 | | Nov 2025 | 1.2M | 9.5% | 7 | 201K | 1.6% | 11 | | Dec 2025 | 823K | 7.2% | 8 | 201K | 1.8% | 11 | | Jan 2026 | 673K | 6.2% | 8 | 201K | 1.9% | 11 | | Feb 2026 | 550K | 5.5% | 8 | 201K | 2% | 10 | | Mar 2026 | 673K | 5.9% | 8 | 201K | 1.8% | 10 | | Apr 2026 | 550K | 5% | 8 | 201K | 1.8% | 10 | | May 2026 | 550K | 5.2% | 8 | 165K | 1.6% | 10 | | Jun 2026 | 550K | 5.7% | 8 | 201K | 2.1% | 10 | | Jul 2026 | 450K | 4.6% | 8 | 201K | 2.1% | 10 | | Aug 2026 | 550K | 5.5% | 8 | 201K | 2% | 10 | | Sep 2026 | 550K | 6.1% | 8 | 201K | 2.2% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Kiehl's’ and Vanicream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure. - **Vanicream**: Measured on the search term “vanicream”. - [Kiehl's profile](/demand/global-en/brands/kiehl-s) - [Vanicream profile](/demand/global-en/brands/vanicream) - [All moisturizer brands worldwide](/demand/global-en/categories/moisturizer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kiehl's or Vanicream more popular in search? In September 2026, Kiehl's had more branded searches than Vanicream among moisturizer brands worldwide. Kiehl's had about 550,000 branded searches, while Vanicream had 201,000. Kiehl's made up 6.1% of all moisturizer brand searches we track, and Vanicream accounted for 2.2%. ## Cite this page Brandwave. "Kiehl's vs Vanicream: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/kiehl-s-vs-vanicream This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/kiehl-s-vs-vanicream. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.