---
title: "Estée Lauder vs Kiehl's: Which is searched more?"
description: "Which is more popular in search, Estée Lauder or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/estee-lauder-vs-kiehl-s"
publisher: "Brandwave"
---

# Estée Lauder vs Kiehl's: Which is searched more?

Which is more popular in search, Estée Lauder or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Estée Lauder and Kiehl's
- **Competitive set**: Moisturizer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Estée Lauder Share of Search**: 16.7%
- **Kiehl's Share of Search**: 11.2%

## Which is more popular in search, Estée Lauder or Kiehl's?

- In September 2026, Estée Lauder had more branded searches than Kiehl's among moisturizer brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Kiehl's’ 550K, and held a 16.7% Share of Search versus Kiehl's’ 11.2%.
- Estée Lauder was ahead of Kiehl's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among moisturizer brands worldwide moved from 20.2% to 16.7%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among moisturizer brands worldwide held steady at 11.2%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for moisturizer brands worldwide in September 2026?

- In September 2026, Estée Lauder gained estimated Share of Search among moisturizer brands worldwide, from 15.6% to 16.7%.
- In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 10.4% to 11.2%.

## Month by month

| Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 20.2% | 2 | 673K | 11.2% | 5 |
| Nov 2025 | 1.8M | 22.8% | 2 | 1.2M | 15.2% | 5 |
| Dec 2025 | 1.5M | 22.5% | 2 | 823K | 12.3% | 5 |
| Jan 2026 | 1M | 16.4% | 3 | 673K | 11.1% | 5 |
| Feb 2026 | 1M | 18.2% | 3 | 550K | 10% | 5 |
| Mar 2026 | 1.2M | 19.5% | 3 | 673K | 10.7% | 5 |
| Apr 2026 | 1M | 17% | 3 | 550K | 9.4% | 5 |
| May 2026 | 1M | 17.8% | 3 | 550K | 9.8% | 5 |
| Jun 2026 | 823K | 15.6% | 3 | 550K | 10.4% | 5 |
| Jul 2026 | 823K | 16.1% | 3 | 450K | 8.8% | 5 |
| Aug 2026 | 823K | 15.6% | 3 | 550K | 10.4% | 5 |
| Sep 2026 | 823K | 16.7% | 3 | 550K | 11.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Estée Lauder’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Estée Lauder**: Measured on the search term “estee lauder”.
- **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure.

- [Estée Lauder profile](/demand/global-en/brands/estee-lauder)
- [Kiehl's profile](/demand/global-en/brands/kiehl-s)
- [All moisturizer brands worldwide](/demand/global-en/categories/moisturizer-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Estée Lauder or Kiehl's?

In September 2026, Estée Lauder had more branded searches than Kiehl's among moisturizer brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Kiehl's’ 550K, and held a 16.7% Share of Search versus Kiehl's’ 11.2%.

## Cite this page

Brandwave. "Estée Lauder vs Kiehl's: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/estee-lauder-vs-kiehl-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/estee-lauder-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.