---
title: "Drunk Elephant vs Kiehl's: Which is searched more?"
description: "Which is more popular in search, Drunk Elephant or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/drunk-elephant-vs-kiehl-s"
publisher: "Brandwave"
---

# Drunk Elephant vs Kiehl's: Which is searched more?

Which is more popular in search, Drunk Elephant or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drunk Elephant and Kiehl's
- **Competitive set**: Moisturizer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Drunk Elephant Share of Search**: 2.2%
- **Kiehl's Share of Search**: 11.2%

## Which is more popular in search, Drunk Elephant or Kiehl's?

- In September 2026, Kiehl's had more branded searches than Drunk Elephant among moisturizer brands worldwide. Kiehl's was estimated to have 550K branded searches compared to Drunk Elephant’s 110K, and held an 11.2% Share of Search versus Drunk Elephant’s 2.2%.
- Kiehl's was ahead of Drunk Elephant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among moisturizer brands worldwide moved from 3.3% to 2.2%, and its estimated monthly branded searches moved from 201K to 110K.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among moisturizer brands worldwide held steady at 11.2%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for moisturizer brands worldwide in September 2026?

- In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 10.4% to 11.2%.
- Estimated monthly branded searches for Drunk Elephant worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

## Month by month

| Month | Drunk Elephant estimated searches | Drunk Elephant Share of Search | Drunk Elephant rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 3.3% | 7 | 673K | 11.2% | 5 |
| Nov 2025 | 301K | 3.7% | 7 | 1.2M | 15.2% | 5 |
| Dec 2025 | 246K | 3.7% | 7 | 823K | 12.3% | 5 |
| Jan 2026 | 201K | 3.3% | 7 | 673K | 11.1% | 5 |
| Feb 2026 | 165K | 3% | 7 | 550K | 10% | 5 |
| Mar 2026 | 165K | 2.6% | 7 | 673K | 10.7% | 5 |
| Apr 2026 | 165K | 2.8% | 7 | 550K | 9.4% | 5 |
| May 2026 | 135K | 2.4% | 7 | 550K | 9.8% | 5 |
| Jun 2026 | 135K | 2.6% | 7 | 550K | 10.4% | 5 |
| Jul 2026 | 110K | 2.2% | 7 | 450K | 8.8% | 5 |
| Aug 2026 | 135K | 2.6% | 7 | 550K | 10.4% | 5 |
| Sep 2026 | 110K | 2.2% | 7 | 550K | 11.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Drunk Elephant’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drunk Elephant**: Measured on the search term “drunk elephant”.
- **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure.

- [Drunk Elephant profile](/demand/global-en/brands/drunk-elephant)
- [Kiehl's profile](/demand/global-en/brands/kiehl-s)
- [All moisturizer brands worldwide](/demand/global-en/categories/moisturizer-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drunk Elephant or Kiehl's?

In September 2026, Kiehl's had more branded searches than Drunk Elephant among moisturizer brands worldwide. Kiehl's was estimated to have 550K branded searches compared to Drunk Elephant’s 110K, and held an 11.2% Share of Search versus Drunk Elephant’s 2.2%.

## Cite this page

Brandwave. "Drunk Elephant vs Kiehl's: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/drunk-elephant-vs-kiehl-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/drunk-elephant-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.