--- title: "CeraVe vs Neutrogena: Which is searched more?" description: "Is CeraVe or Neutrogena more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/cerave-vs-neutrogena" publisher: "Brandwave" --- # CeraVe vs Neutrogena: Which is searched more? Is CeraVe or Neutrogena more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and Neutrogena - **Competitive set**: Moisturizer brands - **Market**: Global - **Month measured**: Sep 2026 - **CeraVe Share of Search**: 16.7% - **Neutrogena Share of Search**: 10.4% ## Is CeraVe or Neutrogena more popular in search? - In September 2026, CeraVe had more branded searches than Neutrogena among moisturizer brands worldwide. CeraVe had about 1.5 million branded searches, while Neutrogena had 935,000. CeraVe made up 16.7% of all moisturizer brand searches we track, and Neutrogena accounted for 10.4%. - CeraVe was ahead of Neutrogena in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CeraVe’s share of searches among moisturizer brands worldwide moved from 18.2% to 16.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M. - Across the 12 months ending September 2026, Neutrogena’s share of searches among moisturizer brands worldwide moved from 10.3% to 10.4%, and its estimated monthly branded searches moved from 1M to 935K. ## Top moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, CeraVe appeared in all four answers. Neutrogena was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. CeraVe was listed before Neutrogena in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cetaphil | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Neutrogena | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Vanicream | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Kiehl's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Clinique | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dermalogica | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about moisturizer brands - Asked ChatGPT "Which moisturizer brand should I buy?": 1. CeraVe, 2. Cetaphil, 3. Neutrogena, 4. La Roche-Posay - Asked ChatGPT "What are the best moisturizer brands?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream, 4. Neutrogena, 5. Cetaphil, 6. Kiehl's, 7. Clinique - Asked ChatGPT "What's the best moisturizer brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream - Searched Google, AI Overview "moisturizer for dry skin": 1. La Roche-Posay, 2. CeraVe Not named in any answer: Nivea, Estée Lauder, Dermalogica and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for moisturizer brands worldwide in September 2026? - In September 2026, Nivea overtook Neutrogena to rank 3rd among moisturizer brands worldwide, with 12.4% of the searches. - In September 2026, Cetaphil overtook Neutrogena to rank 4th among moisturizer brands worldwide, with 11.1% of the searches. - In September 2026, CeraVe lost share of searches among moisturizer brands worldwide, from 18.3% to 16.7%. - In September 2026, Neutrogena lost share of searches among moisturizer brands worldwide, from 11.7% to 10.4%. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 18.2% | 1 | 1M | 10.3% | 4 | | Nov 2025 | 1.8M | 14.2% | 2 | 1M | 7.9% | 8 | | Dec 2025 | 1.8M | 16.1% | 2 | 1.1M | 9.5% | 5 | | Jan 2026 | 1.8M | 17% | 2 | 1.1M | 10% | 5 | | Feb 2026 | 1.8M | 18.4% | 2 | 1M | 10.4% | 3 | | Mar 2026 | 1.8M | 16.1% | 2 | 1.2M | 10.3% | 5 | | Apr 2026 | 1.8M | 16.7% | 2 | 1.2M | 10.6% | 4 | | May 2026 | 1.8M | 17.2% | 2 | 1.2M | 10.9% | 3 | | Jun 2026 | 1.8M | 19% | 2 | 990K | 10.3% | 4 | | Jul 2026 | 1.8M | 18.8% | 2 | 960K | 9.9% | 5 | | Aug 2026 | 1.8M | 18.3% | 2 | 1.2M | 11.7% | 3 | | Sep 2026 | 1.5M | 16.7% | 2 | 935K | 10.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search term “cerave”. - **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena facial cleanser”, “neutrogena hydro boost” and “neutrogena suntan lotion”, summed into one figure. - [CeraVe profile](/demand/global-en/brands/cerave) - [Neutrogena profile](/demand/global-en/brands/neutrogena) - [All moisturizer brands worldwide](/demand/global-en/categories/moisturizer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CeraVe or Neutrogena more popular in search? In September 2026, CeraVe had more branded searches than Neutrogena among moisturizer brands worldwide. CeraVe had about 1.5 million branded searches, while Neutrogena had 935,000. CeraVe made up 16.7% of all moisturizer brand searches we track, and Neutrogena accounted for 10.4%. ## Cite this page Brandwave. "CeraVe vs Neutrogena: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/cerave-vs-neutrogena This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/cerave-vs-neutrogena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.