--- title: "Aveeno vs Nivea: Which is more popular?" description: "Is Aveeno or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/aveeno-vs-nivea" publisher: "Brandwave" --- # Aveeno vs Nivea: Which is more popular? Is Aveeno or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and Nivea - **Competitive set**: Moisturizer brands - **Market**: Global - **Month measured**: Oct 2026 - **Aveeno Share of Search**: 5.1% - **Nivea Share of Search**: 11.8% ## Is Aveeno or Nivea more popular in search? - In October 2026, Nivea had more branded searches than Aveeno among moisturizer brands worldwide. Nivea had about 214,000 branded searches, while Aveeno had 92,300. Nivea made up 11.8% of all moisturizer brand searches we track, and Aveeno accounted for 5.1%. - Nivea was ahead of Aveeno in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Aveeno’s share of searches among moisturizer brands worldwide held steady at 5.1%, and its estimated monthly branded searches moved from 74.6K to 92.3K. - Across the 12 months ending October 2026, Nivea’s share of searches among moisturizer brands worldwide moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 178K to 214K. ## Top moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Aveeno nor Nivea showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cetaphil | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Neutrogena | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Vanicream | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Kiehl's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Clinique | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aveeno | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dermalogica | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about moisturizer brands - Asked ChatGPT "Which moisturizer brand should I buy?": 1. CeraVe, 2. Cetaphil, 3. Neutrogena, 4. La Roche-Posay - Asked ChatGPT "What are the best moisturizer brands?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream, 4. Neutrogena, 5. Cetaphil, 6. Kiehl's, 7. Clinique - Asked ChatGPT "What's the best moisturizer brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream - Searched Google, AI Overview "moisturizer for dry skin": 1. La Roche-Posay, 2. CeraVe Not named in any answer: Nivea, Aveeno, Drunk Elephant and Dermalogica. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for moisturizer brands worldwide in October 2026? - In October 2026, Nivea gained share of searches among moisturizer brands worldwide, from 11% to 11.8%. - Aveeno’s share of searches among moisturizer brands worldwide has lost ground for 3 months in a row, from 5.8% to 5.1% in October 2026. ## How has branded search for Aveeno and Nivea changed worldwide over the last 12 months? | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Nivea estimated searches | Nivea Share of Search | Nivea rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74.6K | 5.1% | 5 | 178K | 12.2% | 3 | | Dec 2025 | 74.6K | 5.1% | 5 | 178K | 12.2% | 3 | | Jan 2026 | 74.6K | 5.2% | 5 | 155K | 10.9% | 4 | | Feb 2026 | 65K | 5.4% | 5 | 127K | 10.5% | 4 | | Mar 2026 | 67.2K | 5.3% | 5 | 127K | 10.1% | 4 | | Apr 2026 | 65.4K | 5.5% | 5 | 127K | 10.7% | 4 | | May 2026 | 57.2K | 5.3% | 5 | 111K | 10.3% | 4 | | Jun 2026 | 55.7K | 5.4% | 6 | 104K | 10.1% | 4 | | Jul 2026 | 58.4K | 5.8% | 6 | 111K | 11% | 4 | | Aug 2026 | 59.9K | 5.3% | 6 | 124K | 11.1% | 4 | | Sep 2026 | 59.9K | 5.2% | 6 | 127K | 11% | 4 | | Oct 2026 | 92.3K | 5.1% | 5 | 214K | 11.8% | 4 | ## How are Aveeno’s and Nivea’s branded searches counted? Brandwave collects information about searches that people make online using Aveeno’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search terms “aveeno face cream”, “aveeno face moisturizer”, “aveeno moisturiser” and “aveeno moisturizer”, summed into one figure. - **Nivea**: Measured on the search terms “nivea face cream”, “nivea face moisturizer” and “nivea moisturizer”, summed into one figure. - [Aveeno profile](/demand/global-en/brands/aveeno) - [Nivea profile](/demand/global-en/brands/nivea) - [All moisturizer brands worldwide](/demand/global-en/categories/moisturizer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or Nivea more popular in search? In October 2026, Nivea had more branded searches than Aveeno among moisturizer brands worldwide. Nivea had about 214,000 branded searches, while Aveeno had 92,300. Nivea made up 11.8% of all moisturizer brand searches we track, and Aveeno accounted for 5.1%. ## Cite this page Brandwave. "Aveeno vs Nivea: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/aveeno-vs-nivea This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/aveeno-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.