--- title: "Aveeno vs La Roche-Posay: Which is more popular?" description: "Is Aveeno or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/aveeno-vs-la-roche-posay" publisher: "Brandwave" --- # Aveeno vs La Roche-Posay: Which is more popular? Is Aveeno or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aveeno and La Roche-Posay - **Competitive set**: Moisturizer brands - **Market**: Global - **Month measured**: Oct 2026 - **Aveeno Share of Search**: 5.1% - **La Roche-Posay Share of Search**: 11.9% ## Is Aveeno or La Roche-Posay more popular in search? - In October 2026, La Roche-Posay had more branded searches than Aveeno among moisturizer brands worldwide. La Roche-Posay had about 215,000 branded searches, while Aveeno had 92,300. La Roche-Posay made up 11.9% of all moisturizer brand searches we track, and Aveeno accounted for 5.1%. - La Roche-Posay was ahead of Aveeno in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Aveeno’s share of searches among moisturizer brands worldwide held steady at 5.1%, and its estimated monthly branded searches moved from 74.6K to 92.3K. - Across the 12 months ending October 2026, La Roche-Posay’s share of searches among moisturizer brands worldwide moved from 11.7% to 11.9%, and its estimated monthly branded searches moved from 171K to 215K. ## Top moisturizer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, La Roche-Posay appeared in all four answers. Aveeno did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cetaphil | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Neutrogena | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Vanicream | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Kiehl's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Clinique | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aveeno | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dermalogica | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about moisturizer brands - Asked ChatGPT "Which moisturizer brand should I buy?": 1. CeraVe, 2. Cetaphil, 3. Neutrogena, 4. La Roche-Posay - Asked ChatGPT "What are the best moisturizer brands?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream, 4. Neutrogena, 5. Cetaphil, 6. Kiehl's, 7. Clinique - Asked ChatGPT "What's the best moisturizer brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Vanicream - Searched Google, AI Overview "moisturizer for dry skin": 1. La Roche-Posay, 2. CeraVe Not named in any answer: Nivea, Aveeno, Drunk Elephant and Dermalogica. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for moisturizer brands worldwide in October 2026? - In October 2026, La Roche-Posay lost share of searches among moisturizer brands worldwide, from 13.1% to 11.9%. - Aveeno’s share of searches among moisturizer brands worldwide has lost ground for 3 months in a row, from 5.8% to 5.1% in October 2026. ## How has branded search for Aveeno and La Roche-Posay changed worldwide over the last 12 months? | Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74.6K | 5.1% | 5 | 171K | 11.7% | 4 | | Dec 2025 | 74.6K | 5.1% | 5 | 173K | 11.8% | 4 | | Jan 2026 | 74.6K | 5.2% | 5 | 177K | 12.5% | 3 | | Feb 2026 | 65K | 5.4% | 5 | 146K | 12.1% | 3 | | Mar 2026 | 67.2K | 5.3% | 5 | 171K | 13.6% | 3 | | Apr 2026 | 65.4K | 5.5% | 5 | 151K | 12.7% | 3 | | May 2026 | 57.2K | 5.3% | 5 | 146K | 13.5% | 3 | | Jun 2026 | 55.7K | 5.4% | 6 | 124K | 12% | 3 | | Jul 2026 | 58.4K | 5.8% | 6 | 130K | 12.9% | 3 | | Aug 2026 | 59.9K | 5.3% | 6 | 151K | 13.4% | 3 | | Sep 2026 | 59.9K | 5.2% | 6 | 151K | 13.1% | 3 | | Oct 2026 | 92.3K | 5.1% | 5 | 215K | 11.9% | 3 | ## How are Aveeno’s and La Roche-Posay’s branded searches counted? Brandwave collects information about searches that people make online using Aveeno’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aveeno**: Measured on the search terms “aveeno face cream”, “aveeno face moisturizer”, “aveeno moisturiser” and “aveeno moisturizer”, summed into one figure. - **La Roche-Posay**: Measured on the search terms “la roche posay face cream”, “la roche posay face moisturizer”, “la roche posay moisturiser” and “la roche posay moisturizer”, summed into one figure. - [Aveeno profile](/demand/global-en/brands/aveeno) - [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay) - [All moisturizer brands worldwide](/demand/global-en/categories/moisturizer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aveeno or La Roche-Posay more popular in search? In October 2026, La Roche-Posay had more branded searches than Aveeno among moisturizer brands worldwide. La Roche-Posay had about 215,000 branded searches, while Aveeno had 92,300. La Roche-Posay made up 11.9% of all moisturizer brand searches we track, and Aveeno accounted for 5.1%. ## Cite this page Brandwave. "Aveeno vs La Roche-Posay: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/aveeno-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/moisturizer-brands/compare/aveeno-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.