---
title: "Moisturizer brands: Which are searched most?"
description: "Compare the moisturizer brands people buy. Share of Search among CeraVe, Cetaphil, Estée Lauder, Clinique, Kiehl's, Dermalogica, Drunk Elephant and Bubble, the moisturizer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/moisturizer-brands"
publisher: "Brandwave"
---

# Moisturizer brands: Which are searched most?

Compare the moisturizer brands people buy. Share of Search among CeraVe, Cetaphil, Estée Lauder, Clinique, Kiehl's, Dermalogica, Drunk Elephant and Bubble, the moisturizer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Moisturizer brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: CeraVe, 30.5%

## Which brand is most popular in search among moisturizer brands worldwide?

- In September 2026, CeraVe was the most searched among moisturizer brands worldwide, with an estimated 1.5M branded searches and 30.5% estimated Share of Search within this set.
- Cetaphil is in 2nd place, 10.2 percentage points behind at 20.3% Share of Search.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among moisturizer brands worldwide increased from 16.6% to 20.3%.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among moisturizer brands worldwide decreased from 20.2% to 16.7%.
- Across the 12 months ending September 2026, Dermalogica’s estimated Share of Search among moisturizer brands worldwide increased from 4.1% to 5%.
- Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among moisturizer brands worldwide decreased from 3.3% to 2.2%.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among moisturizer brands worldwide peaked at 35.8% in July 2026 and was lowest at 22.8% in November 2025.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among moisturizer brands worldwide peaked at 20.8% in April 2026 and was lowest at 15% in December 2025.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among moisturizer brands worldwide peaked at 22.8% in November 2025 and was lowest at 15.6% in June 2026.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among moisturizer brands worldwide peaked at 15.2% in November 2025 and was lowest at 12.2% in February 2026.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among moisturizer brands worldwide peaked at 15.2% in November 2025 and was lowest at 8.8% in July 2026.
- Across the 12 months ending September 2026, Dermalogica’s estimated Share of Search among moisturizer brands worldwide peaked at 5% in September 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Drunk Elephant’s estimated Share of Search among moisturizer brands worldwide peaked at 3.7% in November 2025 and was lowest at 2.2% in July 2026.
- Across the 12 months ending September 2026, Cetaphil rose from 3rd to 2nd among moisturizer brands worldwide.
- Across the 12 months ending September 2026, Estée Lauder fell from 2nd to 3rd among moisturizer brands worldwide.
- Across the 12 months ending September 2026, CeraVe, Clinique, Kiehl's and Bubble held steady: their estimated Share of Search among moisturizer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CeraVe vs Cetaphil: compare search popularity](/demand/global-en/compare/cerave-vs-cetaphil): 30.5% against 20.3% Share of Search.
- [CeraVe vs Estée Lauder: compare search popularity](/demand/global-en/compare/cerave-vs-estee-lauder): 30.5% against 16.7% Share of Search.
- [CeraVe vs Clinique: compare search popularity](/demand/global-en/compare/cerave-vs-clinique): 30.5% against 13.7% Share of Search.
- [CeraVe vs Kiehl's: compare search popularity](/demand/global-en/compare/cerave-vs-kiehl-s): 30.5% against 11.2% Share of Search.
- [Cetaphil vs Estée Lauder: compare search popularity](/demand/global-en/compare/cetaphil-vs-estee-lauder): 20.3% against 16.7% Share of Search.
- [Cetaphil vs Clinique: compare search popularity](/demand/global-en/compare/cetaphil-vs-clinique): 20.3% against 13.7% Share of Search.
- [Cetaphil vs Kiehl's: compare search popularity](/demand/global-en/compare/cetaphil-vs-kiehl-s): 20.3% against 11.2% Share of Search.
- [Estée Lauder vs Clinique: compare search popularity](/demand/global-en/compare/clinique-vs-estee-lauder): 16.7% against 13.7% Share of Search.
- [Estée Lauder vs Kiehl's: compare search popularity](/demand/global-en/compare/estee-lauder-vs-kiehl-s): 16.7% against 11.2% Share of Search.
- [Clinique vs Kiehl's: compare search popularity](/demand/global-en/compare/clinique-vs-kiehl-s): 13.7% against 11.2% Share of Search.

## How did search popularity change for moisturizer brands worldwide in September 2026?

- In September 2026, Cetaphil gained estimated Share of Search among moisturizer brands worldwide, from 19% to 20.3%.
- In September 2026, Estée Lauder gained estimated Share of Search among moisturizer brands worldwide, from 15.6% to 16.7%.
- In September 2026, Clinique gained estimated Share of Search among moisturizer brands worldwide, from 12.8% to 13.7%.
- In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 10.4% to 11.2%.
- In September 2026, CeraVe lost estimated Share of Search among moisturizer brands worldwide, from 34.7% to 30.5%.
- Estimated monthly branded searches for Bubble worldwide fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.
- Estimated monthly branded searches for Drunk Elephant worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CeraVe | 30.5% | 1.5M | -18.0% | CeraVe |
| 2 | Cetaphil | 20.3% | 1M | 0.0% | Cetaphil |
| 3 | Estée Lauder | 16.7% | 823K | 0.0% | Estée Lauder |
| 4 | Clinique | 13.7% | 673K | 0.0% | Clinique |
| 5 | Kiehl's | 11.2% | 550K | 0.0% | Kiehl's |
| 6 | Dermalogica | 5% | 246K | 0.0% | Dermalogica |
| 7 | Drunk Elephant | 2.2% | 110K | -18.5% | Drunk Elephant |
| 8 | Bubble | 0.37% | 18.1K | 0.0% | Bubble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CeraVe | 1.8M | 30.3% | 1 |
| Oct 2025 | Estée Lauder | 1.2M | 20.2% | 2 |
| Oct 2025 | Cetaphil | 1M | 16.6% | 3 |
| Oct 2025 | Clinique | 823K | 13.6% | 4 |
| Oct 2025 | Kiehl's | 673K | 11.2% | 5 |
| Oct 2025 | Dermalogica | 246K | 4.1% | 6 |
| Oct 2025 | Drunk Elephant | 201K | 3.3% | 7 |
| Oct 2025 | Bubble | 40.5K | 0.67% | 8 |
| Nov 2025 | CeraVe | 1.8M | 22.8% | 1 |
| Nov 2025 | Estée Lauder | 1.8M | 22.8% | 2 |
| Nov 2025 | Cetaphil | 1.2M | 15.2% | 3 |
| Nov 2025 | Clinique | 1.2M | 15.2% | 4 |
| Nov 2025 | Kiehl's | 1.2M | 15.2% | 5 |
| Nov 2025 | Dermalogica | 368K | 4.6% | 6 |
| Nov 2025 | Drunk Elephant | 301K | 3.7% | 7 |
| Nov 2025 | Bubble | 40.5K | 0.5% | 8 |
| Dec 2025 | CeraVe | 1.8M | 27.4% | 1 |
| Dec 2025 | Estée Lauder | 1.5M | 22.5% | 2 |
| Dec 2025 | Cetaphil | 1M | 15% | 3 |
| Dec 2025 | Clinique | 1M | 15% | 4 |
| Dec 2025 | Kiehl's | 823K | 12.3% | 5 |
| Dec 2025 | Dermalogica | 246K | 3.7% | 6 |
| Dec 2025 | Drunk Elephant | 246K | 3.7% | 7 |
| Dec 2025 | Bubble | 33.1K | 0.5% | 8 |
| Jan 2026 | CeraVe | 1.8M | 30.1% | 1 |
| Jan 2026 | Cetaphil | 1.2M | 20% | 2 |
| Jan 2026 | Estée Lauder | 1M | 16.4% | 3 |
| Jan 2026 | Clinique | 823K | 13.5% | 4 |
| Jan 2026 | Kiehl's | 673K | 11.1% | 5 |
| Jan 2026 | Dermalogica | 301K | 4.9% | 6 |
| Jan 2026 | Drunk Elephant | 201K | 3.3% | 7 |
| Jan 2026 | Bubble | 40.5K | 0.67% | 8 |
| Feb 2026 | CeraVe | 1.8M | 33.3% | 1 |
| Feb 2026 | Cetaphil | 1M | 18.2% | 2 |
| Feb 2026 | Estée Lauder | 1M | 18.2% | 3 |
| Feb 2026 | Clinique | 673K | 12.2% | 4 |
| Feb 2026 | Kiehl's | 550K | 10% | 5 |
| Feb 2026 | Dermalogica | 246K | 4.5% | 6 |
| Feb 2026 | Drunk Elephant | 165K | 3% | 7 |
| Feb 2026 | Bubble | 33.1K | 0.6% | 8 |
| Mar 2026 | CeraVe | 1.8M | 29.2% | 1 |
| Mar 2026 | Cetaphil | 1.2M | 19.5% | 2 |
| Mar 2026 | Estée Lauder | 1.2M | 19.5% | 3 |
| Mar 2026 | Clinique | 823K | 13.1% | 4 |
| Mar 2026 | Kiehl's | 673K | 10.7% | 5 |
| Mar 2026 | Dermalogica | 301K | 4.8% | 6 |
| Mar 2026 | Drunk Elephant | 165K | 2.6% | 7 |
| Mar 2026 | Bubble | 33.1K | 0.53% | 8 |
| Apr 2026 | CeraVe | 1.8M | 31.2% | 1 |
| Apr 2026 | Cetaphil | 1.2M | 20.8% | 2 |
| Apr 2026 | Estée Lauder | 1M | 17% | 3 |
| Apr 2026 | Clinique | 823K | 14% | 4 |
| Apr 2026 | Kiehl's | 550K | 9.4% | 5 |
| Apr 2026 | Dermalogica | 246K | 4.2% | 6 |
| Apr 2026 | Drunk Elephant | 165K | 2.8% | 7 |
| Apr 2026 | Bubble | 33.1K | 0.56% | 8 |
| May 2026 | CeraVe | 1.8M | 32.6% | 1 |
| May 2026 | Cetaphil | 1M | 17.8% | 2 |
| May 2026 | Estée Lauder | 1M | 17.8% | 3 |
| May 2026 | Clinique | 823K | 14.7% | 4 |
| May 2026 | Kiehl's | 550K | 9.8% | 5 |
| May 2026 | Dermalogica | 246K | 4.4% | 6 |
| May 2026 | Drunk Elephant | 135K | 2.4% | 7 |
| May 2026 | Bubble | 27.1K | 0.48% | 8 |
| Jun 2026 | CeraVe | 1.8M | 34.7% | 1 |
| Jun 2026 | Cetaphil | 1M | 18.9% | 2 |
| Jun 2026 | Estée Lauder | 823K | 15.6% | 3 |
| Jun 2026 | Clinique | 673K | 12.7% | 4 |
| Jun 2026 | Kiehl's | 550K | 10.4% | 5 |
| Jun 2026 | Dermalogica | 246K | 4.7% | 6 |
| Jun 2026 | Drunk Elephant | 135K | 2.6% | 7 |
| Jun 2026 | Bubble | 22.2K | 0.42% | 8 |
| Jul 2026 | CeraVe | 1.8M | 35.8% | 1 |
| Jul 2026 | Cetaphil | 1M | 19.6% | 2 |
| Jul 2026 | Estée Lauder | 823K | 16.1% | 3 |
| Jul 2026 | Clinique | 673K | 13.2% | 4 |
| Jul 2026 | Kiehl's | 450K | 8.8% | 5 |
| Jul 2026 | Dermalogica | 201K | 3.9% | 6 |
| Jul 2026 | Drunk Elephant | 110K | 2.2% | 7 |
| Jul 2026 | Bubble | 22.2K | 0.43% | 8 |
| Aug 2026 | CeraVe | 1.8M | 34.7% | 1 |
| Aug 2026 | Cetaphil | 1M | 19% | 2 |
| Aug 2026 | Estée Lauder | 823K | 15.6% | 3 |
| Aug 2026 | Clinique | 673K | 12.8% | 4 |
| Aug 2026 | Kiehl's | 550K | 10.4% | 5 |
| Aug 2026 | Dermalogica | 246K | 4.7% | 6 |
| Aug 2026 | Drunk Elephant | 135K | 2.6% | 7 |
| Aug 2026 | Bubble | 18.1K | 0.34% | 8 |
| Sep 2026 | CeraVe | 1.5M | 30.5% | 1 |
| Sep 2026 | Cetaphil | 1M | 20.3% | 2 |
| Sep 2026 | Estée Lauder | 823K | 16.7% | 3 |
| Sep 2026 | Clinique | 673K | 13.7% | 4 |
| Sep 2026 | Kiehl's | 550K | 11.2% | 5 |
| Sep 2026 | Dermalogica | 246K | 5% | 6 |
| Sep 2026 | Drunk Elephant | 110K | 2.2% | 7 |
| Sep 2026 | Bubble | 18.1K | 0.37% | 8 |

## What is being compared

- **Bubble**: Measured on the search term “bubble io”.
- **CeraVe**: Measured on the search term “cerave”.
- **Cetaphil**: Measured on the search term “cetaphil”.
- **Clinique**: Measured on the search term “clinique”.
- **Dermalogica**: Measured on the search term “dermalogica”.
- **Drunk Elephant**: Measured on the search term “drunk elephant”.
- **Estée Lauder**: Measured on the search term “estee lauder”.
- **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure.

- [Bubble](/demand/global-en/brands/bubble)
- [CeraVe](/demand/global-en/brands/cerave)
- [Cetaphil](/demand/global-en/brands/cetaphil)
- [Clinique](/demand/global-en/brands/clinique)
- [Dermalogica](/demand/global-en/brands/dermalogica)
- [Drunk Elephant](/demand/global-en/brands/drunk-elephant)
- [Estée Lauder](/demand/global-en/brands/estee-lauder)
- [Kiehl's](/demand/global-en/brands/kiehl-s)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among moisturizer brands worldwide?

In September 2026, CeraVe was the most searched among moisturizer brands worldwide, with an estimated 1.5M branded searches and 30.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Moisturizer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/moisturizer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/moisturizer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.