---
title: "ASUS vs TP-Link: Which is searched more?"
description: "Which is more popular in search, ASUS or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Modem router brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/modem-router-brands/compare/asus-vs-tp-link"
publisher: "Brandwave"
---

# ASUS vs TP-Link: Which is searched more?

Which is more popular in search, ASUS or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Modem router brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASUS and TP-Link
- **Competitive set**: Modem router brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ASUS Share of Search**: 91.6%
- **TP-Link Share of Search**: 1.7%

## Which is more popular in search, ASUS or TP-Link?

- In September 2026, ASUS had more branded searches than TP-Link among modem router brands worldwide. ASUS was estimated to have 1.8M branded searches compared to TP-Link’s 33.1K, and held a 91.6% Share of Search versus TP-Link’s 1.7%.
- ASUS was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among modem router brands worldwide moved from 89.9% to 91.6%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among modem router brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for modem router brands worldwide in September 2026?

- Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

## Month by month

| Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 89.9% | 1 | 40.5K | 2% | 3 |
| Nov 2025 | 1.8M | 89.9% | 1 | 40.5K | 2% | 3 |
| Dec 2025 | 1.8M | 89.9% | 1 | 40.5K | 2% | 3 |
| Jan 2026 | 1.8M | 89.9% | 1 | 40.5K | 2% | 3 |
| Feb 2026 | 1.8M | 91.2% | 1 | 40.5K | 2% | 3 |
| Mar 2026 | 1.8M | 89.9% | 1 | 40.5K | 2% | 3 |
| Apr 2026 | 1.5M | 89.5% | 1 | 40.5K | 2.4% | 3 |
| May 2026 | 1.5M | 89.9% | 1 | 33.1K | 2% | 3 |
| Jun 2026 | 1.8M | 91.6% | 1 | 33.1K | 1.7% | 3 |
| Jul 2026 | 1.5M | 89.5% | 1 | 40.5K | 2.4% | 3 |
| Aug 2026 | 1.8M | 91.2% | 1 | 40.5K | 2% | 3 |
| Sep 2026 | 1.8M | 91.6% | 1 | 33.1K | 1.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASUS**: Measured on the search term “asus”.
- **TP-Link**: Measured on the search term “router tp-link”.

- [ASUS profile](/demand/global-en/brands/asus)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All modem router brands worldwide](/demand/global-en/categories/modem-router-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASUS or TP-Link?

In September 2026, ASUS had more branded searches than TP-Link among modem router brands worldwide. ASUS was estimated to have 1.8M branded searches compared to TP-Link’s 33.1K, and held a 91.6% Share of Search versus TP-Link’s 1.7%.

## Cite this page

Brandwave. "ASUS vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/modem-router-brands/compare/asus-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/modem-router-brands/compare/asus-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.