---
title: "Model railway brands: Which brands are most popular in search?"
description: "Compare the model railway brands people buy. Share of Search among Peco, Marklin, Atlas Travel, The Hub Hornby and Bachmann Orthodontics, the model railway brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/model-railway-brands"
publisher: "Brandwave"
---

# Model railway brands: Which brands are most popular in search?

Compare the model railway brands people buy. Share of Search among Peco, Marklin, Atlas Travel, The Hub Hornby and Bachmann Orthodontics, the model railway brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Model railway brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Peco, 91.7%

## Which brand is most popular in search among model railway brands worldwide?

- In August 2026, Peco was the most searched among model railway brands worldwide, with an estimated 368K branded searches and 91.7% estimated Share of Search within this set.
- Marklin is in 2nd place, 87.2 percentage points behind at 4.5% Share of Search.
- Across the 11 months ending August 2026, Peco’s estimated Share of Search among model railway brands worldwide increased from 88.7% to 91.7%.
- Across the 11 months ending August 2026, Marklin’s estimated Share of Search among model railway brands worldwide decreased from 6.5% to 4.5%.
- Across the 11 months ending August 2026, Peco’s estimated Share of Search among model railway brands worldwide peaked at 93.1% in July 2026 and was lowest at 84.9% in December 2025.
- Across the 11 months ending August 2026, Marklin’s estimated Share of Search among model railway brands worldwide peaked at 9.3% in December 2025 and was lowest at 3.1% in July 2026.
- Across the 11 months ending August 2026, Atlas Travel’s estimated Share of Search among model railway brands worldwide peaked at 3.6% in June 2026 and was lowest at 2.4% in March 2026.
- Across the 11 months ending August 2026, The Hub Hornby’s estimated Share of Search among model railway brands worldwide peaked at 2.8% in December 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Atlas Travel, The Hub Hornby and Bachmann Orthodontics held steady: their estimated Share of Search among model railway brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Peco vs Marklin: compare search popularity](/demand/global-en/compare/marklin-vs-peco): 91.7% against 4.5% Share of Search.
- [Peco vs Atlas Travel: compare search popularity](/demand/global-en/compare/atlas-travel-vs-peco): 91.7% against 2.5% Share of Search.
- [Marklin vs Atlas Travel: compare search popularity](/demand/global-en/compare/atlas-travel-vs-marklin): 4.5% against 2.5% Share of Search.

## How did search popularity change for model railway brands worldwide in August 2026?

- In August 2026, Marklin gained estimated Share of Search among model railway brands worldwide, from 3.1% to 4.5%.
- In August 2026, Peco lost estimated Share of Search among model railway brands worldwide, from 93.1% to 91.7%.
- Estimated monthly branded searches for The Hub Hornby worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Peco | 91.7% | 368K | -18.2% | Peco |
| 2 | Marklin | 4.5% | 18.1K | +22.3% | Marklin |
| 3 | Atlas Travel | 2.5% | 9.9K | -18.2% | Atlas Travel |
| 4 | The Hub Hornby | 1.1% | 4.4K | -18.5% | The Hub Hornby |
| 5 | Bachmann Orthodontics | 0.22% | 880 | 0.0% | Bachmann Orthodontics |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peco | 301K | 88.7% | 1 |
| Oct 2025 | Marklin | 22.2K | 6.5% | 2 |
| Oct 2025 | Atlas Travel | 9.9K | 2.9% | 3 |
| Oct 2025 | The Hub Hornby | 5.4K | 1.6% | 4 |
| Oct 2025 | Bachmann Orthodontics | 880 | 0.26% | 5 |
| Nov 2025 | Peco | 301K | 87.1% | 1 |
| Nov 2025 | Marklin | 27.1K | 7.8% | 2 |
| Nov 2025 | Atlas Travel | 9.9K | 2.9% | 3 |
| Nov 2025 | The Hub Hornby | 6.6K | 1.9% | 4 |
| Nov 2025 | Bachmann Orthodontics | 880 | 0.25% | 5 |
| Dec 2025 | Peco | 301K | 84.9% | 1 |
| Dec 2025 | Marklin | 33.1K | 9.3% | 2 |
| Dec 2025 | Atlas Travel | 9.9K | 2.8% | 3 |
| Dec 2025 | The Hub Hornby | 9.9K | 2.8% | 4 |
| Dec 2025 | Bachmann Orthodontics | 720 | 0.2% | 5 |
| Jan 2026 | Peco | 301K | 86.9% | 1 |
| Jan 2026 | Marklin | 27.1K | 7.8% | 2 |
| Jan 2026 | Atlas Travel | 12.1K | 3.5% | 3 |
| Jan 2026 | The Hub Hornby | 5.4K | 1.6% | 4 |
| Jan 2026 | Bachmann Orthodontics | 720 | 0.21% | 5 |
| Feb 2026 | Peco | 246K | 88% | 1 |
| Feb 2026 | Marklin | 18.1K | 6.5% | 2 |
| Feb 2026 | Atlas Travel | 9.9K | 3.5% | 3 |
| Feb 2026 | The Hub Hornby | 4.4K | 1.6% | 4 |
| Feb 2026 | Bachmann Orthodontics | 1K | 0.36% | 5 |
| Mar 2026 | Peco | 301K | 90.2% | 1 |
| Mar 2026 | Marklin | 18.1K | 5.4% | 2 |
| Mar 2026 | Atlas Travel | 8.1K | 2.4% | 3 |
| Mar 2026 | The Hub Hornby | 5.4K | 1.6% | 4 |
| Mar 2026 | Bachmann Orthodontics | 1K | 0.3% | 5 |
| Apr 2026 | Peco | 301K | 89.5% | 1 |
| Apr 2026 | Marklin | 18.1K | 5.4% | 2 |
| Apr 2026 | Atlas Travel | 9.9K | 2.9% | 3 |
| Apr 2026 | The Hub Hornby | 6.6K | 2% | 4 |
| Apr 2026 | Bachmann Orthodontics | 720 | 0.21% | 5 |
| May 2026 | Peco | 301K | 89.2% | 1 |
| May 2026 | Marklin | 18.1K | 5.4% | 2 |
| May 2026 | Atlas Travel | 12.1K | 3.6% | 3 |
| May 2026 | The Hub Hornby | 5.4K | 1.6% | 4 |
| May 2026 | Bachmann Orthodontics | 1K | 0.3% | 5 |
| Jun 2026 | Peco | 301K | 89.2% | 1 |
| Jun 2026 | Marklin | 18.1K | 5.4% | 2 |
| Jun 2026 | Atlas Travel | 12.1K | 3.6% | 3 |
| Jun 2026 | The Hub Hornby | 5.4K | 1.6% | 4 |
| Jun 2026 | Bachmann Orthodontics | 880 | 0.26% | 5 |
| Jul 2026 | Peco | 450K | 93.1% | 1 |
| Jul 2026 | Marklin | 14.8K | 3.1% | 2 |
| Jul 2026 | Atlas Travel | 12.1K | 2.5% | 3 |
| Jul 2026 | The Hub Hornby | 5.4K | 1.1% | 4 |
| Jul 2026 | Bachmann Orthodontics | 880 | 0.18% | 5 |
| Aug 2026 | Peco | 368K | 91.7% | 1 |
| Aug 2026 | Marklin | 18.1K | 4.5% | 2 |
| Aug 2026 | Atlas Travel | 9.9K | 2.5% | 3 |
| Aug 2026 | The Hub Hornby | 4.4K | 1.1% | 4 |
| Aug 2026 | Bachmann Orthodontics | 880 | 0.22% | 5 |
| Sep 2026 | Atlas Travel | — | — | — |
| Sep 2026 | Bachmann Orthodontics | — | — | — |
| Sep 2026 | Marklin | — | — | — |
| Sep 2026 | Peco | — | — | — |
| Sep 2026 | The Hub Hornby | — | — | — |

## What is being compared

- **Atlas Travel**: Measured on the search term “atlas travel”.
- **Bachmann Orthodontics**: Measured on the search term “bachmann orthodontics”.
- **Marklin**: Measured on the search term “marklin”.
- **Peco**: Measured on the search term “peco”.
- **The Hub Hornby**: Measured on the search term “hornby mall”.

- [Atlas Travel](/demand/global-en/brands/atlas-travel)
- [Bachmann Orthodontics](/demand/global-en/brands/bachmann-orthodontics)
- [Marklin](/demand/global-en/brands/marklin)
- [Peco](/demand/global-en/brands/peco)
- [The Hub Hornby](/demand/global-en/brands/the-hub-hornby)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among model railway brands worldwide?

In August 2026, Peco was the most searched among model railway brands worldwide, with an estimated 368K branded searches and 91.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Model railway brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/model-railway-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/model-railway-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.