---
title: "Airfix vs Hasegawa: Which is searched more?"
description: "Which is more popular in search, Airfix or Hasegawa? Compare estimated monthly branded-search demand and Share of Search inside the Model kit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/model-kit-brands/compare/airfix-vs-hasegawa"
publisher: "Brandwave"
---

# Airfix vs Hasegawa: Which is searched more?

Which is more popular in search, Airfix or Hasegawa? Compare estimated monthly branded-search demand and Share of Search inside the Model kit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airfix and Hasegawa
- **Competitive set**: Model kit brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Airfix Share of Search**: 13.1%
- **Hasegawa Share of Search**: 10.7%

## Which is more popular in search, Airfix or Hasegawa?

- In August 2026, Airfix had more branded searches than Hasegawa among model kit brands worldwide. Airfix was estimated to have 40.5K branded searches compared to Hasegawa’s 33.1K, and held a 13.1% Share of Search versus Hasegawa’s 10.7%.
- Airfix was ahead of Hasegawa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airfix’s estimated Share of Search among model kit brands worldwide held steady at 13.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Hasegawa’s estimated Share of Search among model kit brands worldwide held steady at 10.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for model kit brands worldwide in August 2026?

- In August 2026, Hasegawa gained estimated Share of Search among model kit brands worldwide, from 8.9% to 10.7%.
- Estimated monthly branded searches for Airfix worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Month by month

| Month | Airfix estimated searches | Airfix Share of Search | Airfix rank | Hasegawa estimated searches | Hasegawa Share of Search | Hasegawa rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 13.1% | 3 | 40.5K | 10.7% | 4 |
| Nov 2025 | 74K | 17.1% | 3 | 40.5K | 9.4% | 4 |
| Dec 2025 | 60.5K | 14.2% | 3 | 40.5K | 9.5% | 4 |
| Jan 2026 | 74K | 17.5% | 2 | 40.5K | 9.6% | 4 |
| Feb 2026 | 49.5K | 14.8% | 3 | 33.1K | 9.9% | 4 |
| Mar 2026 | 49.5K | 14.8% | 3 | 33.1K | 9.9% | 4 |
| Apr 2026 | 49.5K | 15.5% | 2 | 33.1K | 10.4% | 4 |
| May 2026 | 40.5K | 12.8% | 3 | 33.1K | 10.5% | 4 |
| Jun 2026 | 40.5K | 13.7% | 2 | 27.1K | 9.2% | 4 |
| Jul 2026 | 40.5K | 13.3% | 3 | 27.1K | 8.9% | 4 |
| Aug 2026 | 40.5K | 13.1% | 3 | 33.1K | 10.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airfix’s and Hasegawa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airfix**: Measured on the search term “airfix”.
- **Hasegawa**: Measured on the search term “hasegawa”.

- [Airfix profile](/demand/global-en/brands/airfix)
- [Hasegawa profile](/demand/global-en/brands/hasegawa)
- [All model kit brands worldwide](/demand/global-en/categories/model-kit-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airfix or Hasegawa?

In August 2026, Airfix had more branded searches than Hasegawa among model kit brands worldwide. Airfix was estimated to have 40.5K branded searches compared to Hasegawa’s 33.1K, and held a 13.1% Share of Search versus Hasegawa’s 10.7%.

## Cite this page

Brandwave. "Airfix vs Hasegawa: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/model-kit-brands/compare/airfix-vs-hasegawa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/model-kit-brands/compare/airfix-vs-hasegawa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.