--- title: "CleverTap vs MoEngage: Which is more popular by branded search?" description: "Which is more popular in search, CleverTap or MoEngage? Compare estimated monthly branded-search demand and Share of Search inside the Mobile push notification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mobile-push-notification-platforms/compare/clevertap-vs-moengage" publisher: "Brandwave" --- # CleverTap vs MoEngage: Which is more popular by branded search? Which is more popular in search, CleverTap or MoEngage? Compare estimated monthly branded-search demand and Share of Search inside the Mobile push notification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CleverTap and MoEngage - **Competitive set**: Mobile push notification platforms - **Market**: Global - **Month measured**: Aug 2026 - **CleverTap Share of Search**: 29.4% - **MoEngage Share of Search**: 29.2% ## Which is more popular in search, CleverTap or MoEngage? - In August 2026, CleverTap and MoEngage were level on Share of Search among mobile push notification platforms worldwide, with an estimated 45.1K versus 44.8K branded searches, at 29.4% and 29.2% estimated Share of Search. - The lead changed hands 3 times in the 11 months ending August 2026: CleverTap took it in January 2026, MoEngage took it in June 2026, CleverTap took it in July 2026. - Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among mobile push notification platforms worldwide moved from 26.8% to 29.4%, and its estimated monthly branded searches moved from 45.3K to 45.1K. - Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile push notification platforms worldwide moved from 32.3% to 29.2%, and its estimated monthly branded searches moved from 54.8K to 44.8K. ## How did search popularity change for mobile push notification platforms worldwide in August 2026? - Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026. ## Month by month | Month | CleverTap estimated searches | CleverTap Share of Search | CleverTap rank | MoEngage estimated searches | MoEngage Share of Search | MoEngage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 45.3K | 26.8% | 3 | 54.8K | 32.3% | 2 | | Nov 2025 | 45.2K | 26.9% | 3 | 54.7K | 32.5% | 2 | | Dec 2025 | 37K | 24.9% | 3 | 54.6K | 36.8% | 1 | | Jan 2026 | 45.1K | 28.3% | 2 | 44.9K | 28.2% | 3 | | Feb 2026 | 45.2K | 30.5% | 2 | 44.9K | 30.3% | 3 | | Mar 2026 | 45.1K | 27.8% | 2 | 44.9K | 27.6% | 3 | | Apr 2026 | 45.1K | 28.1% | 2 | 44.9K | 28% | 3 | | May 2026 | 45.1K | 28.1% | 2 | 44.9K | 28% | 3 | | Jun 2026 | 45.1K | 26.7% | 3 | 54.7K | 32.4% | 2 | | Jul 2026 | 45K | 29% | 2 | 44.9K | 28.9% | 3 | | Aug 2026 | 45.1K | 29.4% | 2 | 44.8K | 29.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CleverTap’s and MoEngage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CleverTap**: Measured on the search terms “clever tap”, “clever tap pricing”, “CleverTap”, “clevertap analytics”, “clevertap app”, “clevertap campaign”, “clevertap com”, “clevertap crm”, “clevertap demo”, “clevertap email”, “clevertap for startups”, “clevertap in app notifications”, “clevertap notifications”, “clevertap pricing”, “clevertap push notifications”, “clevertap tool”, “clevertap web” and “clevertap whatsapp”, summed into one figure. - **MoEngage**: Measured on the search terms “mo engage”, “MoEngage”, “moengage app”, “moengage com”, “moengage customer engagement platform”, “moengage notification”, “moengage pricing”, “moengage tool”, “moengage website” and “moengage whatsapp”, summed into one figure. - [CleverTap profile](/demand/global-en/brands/clevertap) - [MoEngage profile](/demand/global-en/brands/moengage) - [All mobile push notification platforms worldwide](/demand/global-en/categories/mobile-push-notification-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CleverTap or MoEngage? In August 2026, CleverTap and MoEngage were level on Share of Search among mobile push notification platforms worldwide, with an estimated 45.1K versus 44.8K branded searches, at 29.4% and 29.2% estimated Share of Search. ## Cite this page Brandwave. "CleverTap vs MoEngage: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/mobile-push-notification-platforms/compare/clevertap-vs-moengage This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mobile-push-notification-platforms/compare/clevertap-vs-moengage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.