---
title: "Mobile push notification platforms: Which brands are most popular in search?"
description: "Compare services and tools used to send push notifications and manage engagement with mobile app users. Share of Search among OneSignal, CleverTap, MoEngage, Airship and Pushwoosh, the mobile push notification platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mobile-push-notification-platforms"
publisher: "Brandwave"
---

# Mobile push notification platforms: Which brands are most popular in search?

Compare services and tools used to send push notifications and manage engagement with mobile app users. Share of Search among OneSignal, CleverTap, MoEngage, Airship and Pushwoosh, the mobile push notification platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mobile push notification platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: OneSignal, 39.1%

## Which brand is most popular in search among mobile push notification platforms worldwide?

- In August 2026, OneSignal was the most searched among mobile push notification platforms worldwide, with an estimated 59.9K branded searches and 39.1% estimated Share of Search within this set.
- CleverTap is in 2nd place, 9.6 percentage points behind at 29.4% Share of Search.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among mobile push notification platforms worldwide increased from 38.3% to 39.1%.
- Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among mobile push notification platforms worldwide increased from 26.8% to 29.4%.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile push notification platforms worldwide decreased from 32.3% to 29.2%.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among mobile push notification platforms worldwide peaked at 40.9% in January 2026 and was lowest at 35.9% in December 2025.
- Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among mobile push notification platforms worldwide peaked at 30.5% in February 2026 and was lowest at 24.9% in December 2025.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile push notification platforms worldwide peaked at 36.8% in December 2025 and was lowest at 27.6% in March 2026.
- Across the 11 months ending August 2026, Airship’s estimated Share of Search among mobile push notification platforms worldwide peaked at 2.3% in June 2026 and was lowest at 1.3% in November 2025.
- Across the 11 months ending August 2026, CleverTap rose from 3rd to 2nd among mobile push notification platforms worldwide.
- Across the 11 months ending August 2026, MoEngage fell from 2nd to 3rd among mobile push notification platforms worldwide.
- Across the 11 months ending August 2026, Airship and Pushwoosh held steady: their estimated Share of Search among mobile push notification platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OneSignal vs CleverTap: compare search popularity](/demand/global-en/compare/clevertap-vs-onesignal): 39.1% against 29.4% Share of Search.
- [OneSignal vs MoEngage: compare search popularity](/demand/global-en/compare/moengage-vs-onesignal): 39.1% against 29.2% Share of Search.
- [CleverTap vs MoEngage: compare search popularity](/demand/global-en/compare/clevertap-vs-moengage): 29.4% against 29.2% Share of Search.

## How did search popularity change for mobile push notification platforms worldwide in August 2026?

- In August 2026, Airship lost estimated Share of Search among mobile push notification platforms worldwide, from 2% to 1.4%.
- Estimated monthly branded searches for Pushwoosh worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
- Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OneSignal | 39.1% | 59.9K | -1.2% | OneSignal |
| 2 | CleverTap | 29.4% | 45.1K | +0.1% | CleverTap |
| 3 | MoEngage | 29.2% | 44.8K | -0.2% | MoEngage |
| 4 | Airship | 1.4% | 2.2K | -30.9% | Airship |
| 5 | Pushwoosh | 0.86% | 1.3K | -18.0% | Pushwoosh |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OneSignal | 64.8K | 38.3% | 1 |
| Oct 2025 | MoEngage | 54.8K | 32.3% | 2 |
| Oct 2025 | CleverTap | 45.3K | 26.8% | 3 |
| Oct 2025 | Airship | 2.6K | 1.5% | 4 |
| Oct 2025 | Pushwoosh | 1.9K | 1.1% | 5 |
| Nov 2025 | OneSignal | 64.4K | 38.3% | 1 |
| Nov 2025 | MoEngage | 54.7K | 32.5% | 2 |
| Nov 2025 | CleverTap | 45.2K | 26.9% | 3 |
| Nov 2025 | Airship | 2.2K | 1.3% | 4 |
| Nov 2025 | Pushwoosh | 1.6K | 0.98% | 5 |
| Dec 2025 | MoEngage | 54.6K | 36.8% | 1 |
| Dec 2025 | OneSignal | 53.4K | 35.9% | 2 |
| Dec 2025 | CleverTap | 37K | 24.9% | 3 |
| Dec 2025 | Airship | 2K | 1.3% | 4 |
| Dec 2025 | Pushwoosh | 1.6K | 1.1% | 5 |
| Jan 2026 | OneSignal | 65.1K | 40.9% | 1 |
| Jan 2026 | CleverTap | 45.1K | 28.3% | 2 |
| Jan 2026 | MoEngage | 44.9K | 28.2% | 3 |
| Jan 2026 | Airship | 2.4K | 1.5% | 4 |
| Jan 2026 | Pushwoosh | 1.6K | 1% | 5 |
| Feb 2026 | OneSignal | 53.8K | 36.3% | 1 |
| Feb 2026 | CleverTap | 45.2K | 30.5% | 2 |
| Feb 2026 | MoEngage | 44.9K | 30.3% | 3 |
| Feb 2026 | Airship | 2.8K | 1.9% | 4 |
| Feb 2026 | Pushwoosh | 1.6K | 1.1% | 5 |
| Mar 2026 | OneSignal | 65.7K | 40.5% | 1 |
| Mar 2026 | CleverTap | 45.1K | 27.8% | 2 |
| Mar 2026 | MoEngage | 44.9K | 27.6% | 3 |
| Mar 2026 | Airship | 3.8K | 2.3% | 4 |
| Mar 2026 | Pushwoosh | 2.9K | 1.8% | 5 |
| Apr 2026 | OneSignal | 65.1K | 40.7% | 1 |
| Apr 2026 | CleverTap | 45.1K | 28.1% | 2 |
| Apr 2026 | MoEngage | 44.9K | 28% | 3 |
| Apr 2026 | Airship | 3.5K | 2.2% | 4 |
| Apr 2026 | Pushwoosh | 1.7K | 1% | 5 |
| May 2026 | OneSignal | 65.3K | 40.8% | 1 |
| May 2026 | CleverTap | 45.1K | 28.1% | 2 |
| May 2026 | MoEngage | 44.9K | 28% | 3 |
| May 2026 | Airship | 3.4K | 2.1% | 4 |
| May 2026 | Pushwoosh | 1.6K | 1% | 5 |
| Jun 2026 | OneSignal | 63.6K | 37.6% | 1 |
| Jun 2026 | MoEngage | 54.7K | 32.4% | 2 |
| Jun 2026 | CleverTap | 45.1K | 26.7% | 3 |
| Jun 2026 | Airship | 4K | 2.3% | 4 |
| Jun 2026 | Pushwoosh | 1.6K | 0.96% | 5 |
| Jul 2026 | OneSignal | 60.6K | 39% | 1 |
| Jul 2026 | CleverTap | 45K | 29% | 2 |
| Jul 2026 | MoEngage | 44.9K | 28.9% | 3 |
| Jul 2026 | Airship | 3.1K | 2% | 4 |
| Jul 2026 | Pushwoosh | 1.6K | 1% | 5 |
| Aug 2026 | OneSignal | 59.9K | 39.1% | 1 |
| Aug 2026 | CleverTap | 45.1K | 29.4% | 2 |
| Aug 2026 | MoEngage | 44.8K | 29.2% | 3 |
| Aug 2026 | Airship | 2.2K | 1.4% | 4 |
| Aug 2026 | Pushwoosh | 1.3K | 0.86% | 5 |
| Sep 2026 | Airship | — | — | — |
| Sep 2026 | CleverTap | — | — | — |
| Sep 2026 | MoEngage | — | — | — |
| Sep 2026 | OneSignal | — | — | — |
| Sep 2026 | Pushwoosh | — | — | — |

## What is being compared

- **Airship**: Measured on the search terms “airship app”, “airship com”, “airship notification”, “airship notifications”, “airship pricing”, “airship push”, “airship push notifications” and “urban airship”, summed into one figure.
- **CleverTap**: Measured on the search terms “clever tap”, “clever tap pricing”, “CleverTap”, “clevertap analytics”, “clevertap app”, “clevertap campaign”, “clevertap com”, “clevertap crm”, “clevertap demo”, “clevertap email”, “clevertap for startups”, “clevertap in app notifications”, “clevertap notifications”, “clevertap pricing”, “clevertap push notifications”, “clevertap tool”, “clevertap web” and “clevertap whatsapp”, summed into one figure.
- **MoEngage**: Measured on the search terms “mo engage”, “MoEngage”, “moengage app”, “moengage com”, “moengage customer engagement platform”, “moengage notification”, “moengage pricing”, “moengage tool”, “moengage website” and “moengage whatsapp”, summed into one figure.
- **OneSignal**: Measured on the search terms “app onesignal”, “in app messaging onesignal”, “one signal”, “one signal notifications”, “one signal push”, “OneSignal”, “onesignal app”, “onesignal com”, “onesignal email”, “onesignal free plan”, “onesignal in app messaging”, “onesignal mobile push”, “onesignal notification”, “onesignal plans”, “onesignal pricing”, “onesignal push”, “onesignal push notification”, “onesignal sms”, “onesignal sms pricing”, “onesignal web”, “onesignal web push”, “onesignal web push notification” and “onesignal whatsapp”, summed into one figure.
- **Pushwoosh**: Measured on the search terms “pushwoosh”, “pushwoosh app”, “pushwoosh com” and “pushwoosh software”, summed into one figure.

- [Airship](/demand/global-en/brands/airship)
- [CleverTap](/demand/global-en/brands/clevertap)
- [MoEngage](/demand/global-en/brands/moengage)
- [OneSignal](/demand/global-en/brands/onesignal)
- [Pushwoosh](/demand/global-en/brands/pushwoosh)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mobile push notification platforms worldwide?

In August 2026, OneSignal was the most searched among mobile push notification platforms worldwide, with an estimated 59.9K branded searches and 39.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mobile push notification platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/mobile-push-notification-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mobile-push-notification-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.