--- title: "Customer.io vs OneSignal: Which is searched more?" description: "Is Customer.io or OneSignal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mobile-marketing-platforms/compare/customer-io-vs-onesignal" publisher: "Brandwave" --- # Customer.io vs OneSignal: Which is searched more? Is Customer.io or OneSignal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Customer.io and OneSignal - **Competitive set**: Mobile marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Customer.io Share of Search**: 8.2% - **OneSignal Share of Search**: 37.7% ## Is Customer.io or OneSignal more popular in search? - In September 2026, OneSignal had more branded searches than Customer.io among mobile marketing platforms worldwide. OneSignal had about 56,100 branded searches, while Customer.io had 12,300. OneSignal made up 37.7% of all mobile marketing platform searches we track, and Customer.io accounted for 8.2%. - OneSignal was ahead of Customer.io in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Customer.io’s share of searches among mobile marketing platforms worldwide moved from 8% to 8.2%, and its estimated monthly branded searches held steady at 12.3K. - Across the 12 months ending September 2026, OneSignal’s share of searches among mobile marketing platforms worldwide moved from 39.6% to 37.7%, and its estimated monthly branded searches moved from 61.3K to 56.1K. ## Top mobile marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OneSignal was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Customer.io was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OneSignal was listed before Customer.io in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Braze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OneSignal | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Airship | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | CleverTap | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | MoEngage | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | AppsFlyer | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Iterable | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Customer.io | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about mobile marketing platforms - Asked ChatGPT "Which mobile marketing platform should I use?": 1. OneSignal, 2. Braze, 3. CleverTap, 4. Airship, 5. AppsFlyer - Asked ChatGPT "What are the best mobile marketing platforms?": 1. Braze, 2. OneSignal, 3. Airship, 4. CleverTap, 5. AppsFlyer, 6. Iterable, 7. MoEngage, 8. Customer.io - Asked ChatGPT "What's the best mobile marketing platform for in-app messaging?": 1. Braze, 2. OneSignal, 3. Airship, 4. Customer.io, 5. Iterable - Searched Google, AI Overview "mobile marketing platforms": 1. Braze, 2. MoEngage - Searched Google, AI Overview "in-app marketing tool": 1. Braze Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mobile marketing platforms worldwide in September 2026? Neither Customer.io nor OneSignal moved beyond provider rounding among mobile marketing platforms in Sep 2026. ## Month by month | Month | Customer.io estimated searches | Customer.io Share of Search | Customer.io rank | OneSignal estimated searches | OneSignal Share of Search | OneSignal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.3K | 8% | 3 | 61.3K | 39.6% | 2 | | Nov 2025 | 10.1K | 6.7% | 3 | 61K | 40.3% | 2 | | Dec 2025 | 10.1K | 7.9% | 3 | 50.5K | 39.8% | 2 | | Jan 2026 | 12.3K | 7.9% | 3 | 61.7K | 39.7% | 2 | | Feb 2026 | 12.4K | 9.5% | 3 | 50.5K | 38.7% | 2 | | Mar 2026 | 12.4K | 7.2% | 3 | 61.7K | 35.9% | 2 | | Apr 2026 | 12.3K | 8% | 3 | 61.6K | 40% | 2 | | May 2026 | 12.3K | 8% | 3 | 61.6K | 39.9% | 2 | | Jun 2026 | 12.3K | 7.3% | 3 | 59.5K | 35.1% | 2 | | Jul 2026 | 12.3K | 8.3% | 3 | 55.8K | 37.6% | 2 | | Aug 2026 | 12.3K | 8.3% | 3 | 56.1K | 37.7% | 2 | | Sep 2026 | 12.3K | 8.2% | 3 | 56.1K | 37.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Customer.io’s and OneSignal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Customer.io**: Measured on the search terms “customer io”, “customer io crm”, “customer io email”, “customer io sms”, “customer io whatsapp” and “Customer.io”, summed into one figure. - **OneSignal**: Measured on the search terms “one signal”, “one signal notifications”, “OneSignal”, “onesignal app”, “onesignal push” and “onesignal push notification”, summed into one figure. - [Customer.io profile](/demand/global-en/brands/customer-io) - [OneSignal profile](/demand/global-en/brands/onesignal) - [All mobile marketing platforms worldwide](/demand/global-en/categories/mobile-marketing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Customer.io or OneSignal more popular in search? In September 2026, OneSignal had more branded searches than Customer.io among mobile marketing platforms worldwide. OneSignal had about 56,100 branded searches, while Customer.io had 12,300. OneSignal made up 37.7% of all mobile marketing platform searches we track, and Customer.io accounted for 8.2%. ## Cite this page Brandwave. "Customer.io vs OneSignal: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/mobile-marketing-platforms/compare/customer-io-vs-onesignal This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mobile-marketing-platforms/compare/customer-io-vs-onesignal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.