--- title: "Mobile marketing platforms: Which brands are most popular in search?" description: "Compare the platforms used to market inside mobile apps. Share of Search among Braze, CleverTap, MoEngage, Airship and Iterable, the mobile marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mobile-marketing-platforms" publisher: "Brandwave" --- # Mobile marketing platforms: Which brands are most popular in search? Compare the platforms used to market inside mobile apps. Share of Search among Braze, CleverTap, MoEngage, Airship and Iterable, the mobile marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Mobile marketing platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Braze, 50.6% ## Which brand is most popular in search among mobile marketing platforms worldwide? - In August 2026, Braze was the most searched among mobile marketing platforms worldwide, with an estimated 95.1K branded searches and 50.6% estimated Share of Search within this set. - CleverTap is in 2nd place, 26.6 percentage points behind at 24% Share of Search. - Across the 11 months ending August 2026, Braze’s estimated Share of Search among mobile marketing platforms worldwide decreased from 52.9% to 50.6%. - Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among mobile marketing platforms worldwide increased from 20.6% to 24%. - Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile marketing platforms worldwide decreased from 24.9% to 23.8%. - Across the 11 months ending August 2026, Braze’s estimated Share of Search among mobile marketing platforms worldwide peaked at 55.5% in January 2026 and was lowest at 50.3% in December 2025. - Across the 11 months ending August 2026, CleverTap’s estimated Share of Search among mobile marketing platforms worldwide peaked at 24% in August 2026 and was lowest at 19.5% in December 2025. - Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile marketing platforms worldwide peaked at 28.8% in December 2025 and was lowest at 21.3% in March 2026. - Across the 11 months ending August 2026, CleverTap rose from 3rd to 2nd among mobile marketing platforms worldwide. - Across the 11 months ending August 2026, MoEngage fell from 2nd to 3rd among mobile marketing platforms worldwide. - Across the 11 months ending August 2026, Airship and Iterable held steady: their estimated Share of Search among mobile marketing platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Braze vs CleverTap: compare search popularity](/demand/global-en/compare/braze-vs-clevertap): 50.6% against 24% Share of Search. - [Braze vs MoEngage: compare search popularity](/demand/global-en/compare/braze-vs-moengage): 50.6% against 23.8% Share of Search. - [CleverTap vs MoEngage: compare search popularity](/demand/global-en/compare/clevertap-vs-moengage): 24% against 23.8% Share of Search. ## How did search popularity change for mobile marketing platforms worldwide in August 2026? - In August 2026, Airship lost estimated Share of Search among mobile marketing platforms worldwide, from 1.7% to 1.2%. - Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026. - Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026. - Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Braze | 50.6% | 95.1K | -0.6% | Braze | | 2 | CleverTap | 24% | 45.1K | +0.1% | CleverTap | | 3 | MoEngage | 23.8% | 44.8K | -0.2% | MoEngage | | 4 | Airship | 1.2% | 2.2K | -30.9% | Airship | | 5 | Iterable | 0.42% | 790 | -6.0% | Iterable | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Braze | 116K | 52.9% | 1 | | Oct 2025 | MoEngage | 54.8K | 24.9% | 2 | | Oct 2025 | CleverTap | 45.3K | 20.6% | 3 | | Oct 2025 | Airship | 2.6K | 1.2% | 4 | | Oct 2025 | Iterable | 990 | 0.45% | 5 | | Nov 2025 | Braze | 116K | 52.9% | 1 | | Nov 2025 | MoEngage | 54.7K | 25% | 2 | | Nov 2025 | CleverTap | 45.2K | 20.7% | 3 | | Nov 2025 | Airship | 2.2K | 1% | 4 | | Nov 2025 | Iterable | 830 | 0.38% | 5 | | Dec 2025 | Braze | 95.6K | 50.3% | 1 | | Dec 2025 | MoEngage | 54.6K | 28.8% | 2 | | Dec 2025 | CleverTap | 37K | 19.5% | 3 | | Dec 2025 | Airship | 2K | 1.1% | 4 | | Dec 2025 | Iterable | 800 | 0.42% | 5 | | Jan 2026 | Braze | 116K | 55.5% | 1 | | Jan 2026 | CleverTap | 45.1K | 21.5% | 2 | | Jan 2026 | MoEngage | 44.9K | 21.4% | 3 | | Jan 2026 | Airship | 2.4K | 1.1% | 4 | | Jan 2026 | Iterable | 1K | 0.48% | 5 | | Feb 2026 | Braze | 116K | 55.3% | 1 | | Feb 2026 | CleverTap | 45.2K | 21.5% | 2 | | Feb 2026 | MoEngage | 44.9K | 21.4% | 3 | | Feb 2026 | Airship | 2.8K | 1.3% | 4 | | Feb 2026 | Iterable | 840 | 0.4% | 5 | | Mar 2026 | Braze | 117K | 55.1% | 1 | | Mar 2026 | CleverTap | 45.1K | 21.4% | 2 | | Mar 2026 | MoEngage | 44.9K | 21.3% | 3 | | Mar 2026 | Airship | 3.8K | 1.8% | 4 | | Mar 2026 | Iterable | 1.1K | 0.51% | 5 | | Apr 2026 | Braze | 116K | 55.1% | 1 | | Apr 2026 | CleverTap | 45.1K | 21.5% | 2 | | Apr 2026 | MoEngage | 44.9K | 21.4% | 3 | | Apr 2026 | Airship | 3.5K | 1.7% | 4 | | Apr 2026 | Iterable | 900 | 0.43% | 5 | | May 2026 | Braze | 116K | 55.1% | 1 | | May 2026 | CleverTap | 45.1K | 21.5% | 2 | | May 2026 | MoEngage | 44.9K | 21.4% | 3 | | May 2026 | Airship | 3.4K | 1.6% | 4 | | May 2026 | Iterable | 1.1K | 0.5% | 5 | | Jun 2026 | Braze | 115K | 52.4% | 1 | | Jun 2026 | MoEngage | 54.7K | 24.9% | 2 | | Jun 2026 | CleverTap | 45.1K | 20.5% | 3 | | Jun 2026 | Airship | 4K | 1.8% | 4 | | Jun 2026 | Iterable | 960 | 0.44% | 5 | | Jul 2026 | Braze | 95.6K | 50.4% | 1 | | Jul 2026 | CleverTap | 45K | 23.8% | 2 | | Jul 2026 | MoEngage | 44.9K | 23.7% | 3 | | Jul 2026 | Airship | 3.1K | 1.7% | 4 | | Jul 2026 | Iterable | 840 | 0.44% | 5 | | Aug 2026 | Braze | 95.1K | 50.6% | 1 | | Aug 2026 | CleverTap | 45.1K | 24% | 2 | | Aug 2026 | MoEngage | 44.8K | 23.8% | 3 | | Aug 2026 | Airship | 2.2K | 1.2% | 4 | | Aug 2026 | Iterable | 790 | 0.42% | 5 | | Sep 2026 | Airship | — | — | — | | Sep 2026 | Braze | — | — | — | | Sep 2026 | CleverTap | — | — | — | | Sep 2026 | Iterable | — | — | — | | Sep 2026 | MoEngage | — | — | — | ## What is being compared - **Airship**: Measured on the search terms “airship app”, “airship com”, “airship notification”, “airship notifications”, “airship pricing”, “airship push”, “airship push notifications” and “urban airship”, summed into one figure. - **Braze**: Measured on the search terms “braze”, “braze app”, “braze com”, “braze crm”, “braze customer engagement platform”, “braze email”, “braze marketing”, “braze platform”, “braze pricing” and “braze software”, summed into one figure. - **CleverTap**: Measured on the search terms “clever tap”, “clever tap pricing”, “CleverTap”, “clevertap analytics”, “clevertap app”, “clevertap campaign”, “clevertap com”, “clevertap crm”, “clevertap demo”, “clevertap email”, “clevertap for startups”, “clevertap in app notifications”, “clevertap notifications”, “clevertap pricing”, “clevertap push notifications”, “clevertap tool”, “clevertap web” and “clevertap whatsapp”, summed into one figure. - **Iterable**: Measured on the search terms “iterable ai”, “iterable com”, “iterable crm”, “iterable email”, “iterable marketing”, “iterable platform”, “iterable pricing”, “iterable software” and “iterable.com”, summed into one figure. - **MoEngage**: Measured on the search terms “mo engage”, “MoEngage”, “moengage app”, “moengage com”, “moengage customer engagement platform”, “moengage notification”, “moengage pricing”, “moengage tool”, “moengage website” and “moengage whatsapp”, summed into one figure. - [Airship](/demand/global-en/brands/airship) - [Braze](/demand/global-en/brands/braze) - [CleverTap](/demand/global-en/brands/clevertap) - [Iterable](/demand/global-en/brands/iterable) - [MoEngage](/demand/global-en/brands/moengage) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mobile marketing platforms worldwide? In August 2026, Braze was the most searched among mobile marketing platforms worldwide, with an estimated 95.1K branded searches and 50.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Mobile marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/mobile-marketing-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mobile-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.