---
title: "Mobile attribution platforms: Which brands are most popular in search?"
description: "Compare platforms that measure app acquisition, deep-link journeys, and mobile campaign performance. Share of Search among AppsFlyer, Kochava, Branch, Adjust and Singular, the mobile attribution platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mobile-attribution-platforms"
publisher: "Brandwave"
---

# Mobile attribution platforms: Which brands are most popular in search?

Compare platforms that measure app acquisition, deep-link journeys, and mobile campaign performance. Share of Search among AppsFlyer, Kochava, Branch, Adjust and Singular, the mobile attribution platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mobile attribution platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: AppsFlyer, 90.1%

## Which brand is most popular in search among mobile attribution platforms worldwide?

- In August 2026, AppsFlyer was the most searched among mobile attribution platforms worldwide, with an estimated 74.4K branded searches and 90.1% estimated Share of Search within this set.
- Kochava is in 2nd place, 84.7 percentage points behind at 5.4% Share of Search.
- Across the 11 months ending August 2026, AppsFlyer’s estimated Share of Search among mobile attribution platforms worldwide increased from 85.7% to 90.1%.
- Across the 11 months ending August 2026, Kochava’s estimated Share of Search among mobile attribution platforms worldwide decreased from 7.8% to 5.4%.
- Across the 11 months ending August 2026, Branch’s estimated Share of Search among mobile attribution platforms worldwide decreased from 5.1% to 3%.
- Across the 11 months ending August 2026, AppsFlyer’s estimated Share of Search among mobile attribution platforms worldwide peaked at 90.8% in June 2026 and was lowest at 84.1% in December 2025.
- Across the 11 months ending August 2026, Kochava’s estimated Share of Search among mobile attribution platforms worldwide peaked at 9.5% in November 2025 and was lowest at 4.4% in June 2026.
- Across the 11 months ending August 2026, Adjust and Singular held steady: their estimated Share of Search among mobile attribution platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [AppsFlyer vs Kochava: compare search popularity](/demand/global-en/compare/appsflyer-vs-kochava): 90.1% against 5.4% Share of Search.
- [AppsFlyer vs Branch: compare search popularity](/demand/global-en/compare/appsflyer-vs-branch): 90.1% against 3% Share of Search.
- [Kochava vs Branch: compare search popularity](/demand/global-en/compare/branch-vs-kochava): 5.4% against 3% Share of Search.

## How did search popularity change for mobile attribution platforms worldwide in August 2026?

- In August 2026, AppsFlyer gained estimated Share of Search among mobile attribution platforms worldwide, from 89.6% to 90.1%.
- In August 2026, Branch lost estimated Share of Search among mobile attribution platforms worldwide, from 3.5% to 3%.
- Estimated monthly branded searches for Adjust worldwide rose 12% over 11 measured months, from 920 to 1K in August 2026.
- Estimated monthly branded searches for Kochava worldwide fell 34.7% over 11 measured months, from 6.8K to 4.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AppsFlyer | 90.1% | 74.4K | -0.1% | AppsFlyer |
| 2 | Kochava | 5.4% | 4.5K | 0.0% | Kochava |
| 3 | Branch | 3% | 2.4K | -16.4% | Branch |
| 4 | Adjust | 1.2% | 1K | 0.0% | Adjust |
| 5 | Singular | 0.27% | 220 | 0.0% | Singular |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AppsFlyer | 74.5K | 85.7% | 1 |
| Oct 2025 | Kochava | 6.8K | 7.8% | 2 |
| Oct 2025 | Branch | 4.4K | 5.1% | 3 |
| Oct 2025 | Adjust | 920 | 1.1% | 4 |
| Oct 2025 | Singular | 230 | 0.26% | 5 |
| Nov 2025 | AppsFlyer | 74.4K | 85% | 1 |
| Nov 2025 | Kochava | 8.3K | 9.5% | 2 |
| Nov 2025 | Branch | 3.6K | 4.1% | 3 |
| Nov 2025 | Adjust | 920 | 1.1% | 4 |
| Nov 2025 | Singular | 280 | 0.32% | 5 |
| Dec 2025 | AppsFlyer | 60.9K | 84.1% | 1 |
| Dec 2025 | Kochava | 6.7K | 9.3% | 2 |
| Dec 2025 | Branch | 3.6K | 5% | 3 |
| Dec 2025 | Adjust | 930 | 1.3% | 4 |
| Dec 2025 | Singular | 230 | 0.32% | 5 |
| Jan 2026 | AppsFlyer | 74.4K | 84.9% | 1 |
| Jan 2026 | Kochava | 8.2K | 9.4% | 2 |
| Jan 2026 | Branch | 3.6K | 4.1% | 3 |
| Jan 2026 | Adjust | 1.1K | 1.2% | 4 |
| Jan 2026 | Singular | 370 | 0.42% | 5 |
| Feb 2026 | AppsFlyer | 60.9K | 84.2% | 1 |
| Feb 2026 | Kochava | 6.7K | 9.3% | 2 |
| Feb 2026 | Branch | 3.6K | 5% | 3 |
| Feb 2026 | Adjust | 770 | 1.1% | 4 |
| Feb 2026 | Singular | 290 | 0.4% | 5 |
| Mar 2026 | AppsFlyer | 91.3K | 89.8% | 1 |
| Mar 2026 | Kochava | 5.5K | 5.4% | 2 |
| Mar 2026 | Branch | 3.6K | 3.6% | 3 |
| Mar 2026 | Adjust | 970 | 0.95% | 4 |
| Mar 2026 | Singular | 310 | 0.3% | 5 |
| Apr 2026 | AppsFlyer | 74.4K | 86.6% | 1 |
| Apr 2026 | Kochava | 6.7K | 7.8% | 2 |
| Apr 2026 | Branch | 3.6K | 4.2% | 3 |
| Apr 2026 | Adjust | 960 | 1.1% | 4 |
| Apr 2026 | Singular | 280 | 0.33% | 5 |
| May 2026 | AppsFlyer | 74.4K | 86.5% | 1 |
| May 2026 | Kochava | 6.7K | 7.8% | 2 |
| May 2026 | Branch | 3.6K | 4.2% | 3 |
| May 2026 | Adjust | 980 | 1.1% | 4 |
| May 2026 | Singular | 280 | 0.33% | 5 |
| Jun 2026 | AppsFlyer | 90.9K | 90.8% | 1 |
| Jun 2026 | Kochava | 4.5K | 4.4% | 2 |
| Jun 2026 | Branch | 3.6K | 3.6% | 3 |
| Jun 2026 | Adjust | 920 | 0.92% | 4 |
| Jun 2026 | Singular | 230 | 0.23% | 5 |
| Jul 2026 | AppsFlyer | 74.4K | 89.6% | 1 |
| Jul 2026 | Kochava | 4.5K | 5.4% | 2 |
| Jul 2026 | Branch | 2.9K | 3.5% | 3 |
| Jul 2026 | Adjust | 1K | 1.2% | 4 |
| Jul 2026 | Singular | 220 | 0.26% | 5 |
| Aug 2026 | AppsFlyer | 74.4K | 90.1% | 1 |
| Aug 2026 | Kochava | 4.5K | 5.4% | 2 |
| Aug 2026 | Branch | 2.4K | 3% | 3 |
| Aug 2026 | Adjust | 1K | 1.2% | 4 |
| Aug 2026 | Singular | 220 | 0.27% | 5 |
| Sep 2026 | Adjust | — | — | — |
| Sep 2026 | AppsFlyer | — | — | — |
| Sep 2026 | Branch | — | — | — |
| Sep 2026 | Kochava | — | — | — |
| Sep 2026 | Singular | — | — | — |

## What is being compared

- **Adjust**: Measured on the search terms “adjust mobile attribution”, “adjust mobile measurement” and “adjust.com”, summed into one figure.
- **AppsFlyer**: Measured on the search terms “appsflyer”, “appsflyer mobile attribution” and “appsflyer.com”, summed into one figure.
- **Branch**: Measured on the search terms “branch mobile attribution”, “branch mobile measurement” and “branch.io”, summed into one figure.
- **Kochava**: Measured on the search terms “kochava” and “kochava.com”, summed into one figure.
- **Singular**: Measured on the search terms “singular mobile attribution” and “singular.net”, summed into one figure.

- [Adjust](/demand/global-en/brands/adjust)
- [AppsFlyer](/demand/global-en/brands/appsflyer)
- [Branch](/demand/global-en/brands/branch)
- [Kochava](/demand/global-en/brands/kochava)
- [Singular](/demand/global-en/brands/singular)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mobile attribution platforms worldwide?

In August 2026, AppsFlyer was the most searched among mobile attribution platforms worldwide, with an estimated 74.4K branded searches and 90.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mobile attribution platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/mobile-attribution-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mobile-attribution-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.