---
title: "Joseph Joseph vs Oxo: Which is searched more?"
description: "Which is more popular in search, Joseph Joseph or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Mixing bowls brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mixing-bowls-brands/compare/joseph-joseph-vs-oxo"
publisher: "Brandwave"
---

# Joseph Joseph vs Oxo: Which is searched more?

Which is more popular in search, Joseph Joseph or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Mixing bowls brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Joseph Joseph and Oxo
- **Competitive set**: Mixing bowls brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Joseph Joseph Share of Search**: 20.8%
- **Oxo Share of Search**: 20.9%

## Which is more popular in search, Joseph Joseph or Oxo?

- In September 2026, Joseph Joseph and Oxo were level on Share of Search among mixing bowls brands worldwide, with an estimated 110K branded searches each, at 20.8% and 20.9% estimated Share of Search.
- The lead changed hands 4 times in the 12 months ending September 2026: Joseph Joseph took it in December 2025, Oxo took it in May 2026, Joseph Joseph took it in August 2026, Oxo took it in September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among mixing bowls brands worldwide moved from 20.9% to 20.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among mixing bowls brands worldwide held steady at 20.9%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for mixing bowls brands worldwide in September 2026?

- In September 2026, Oxo overtook Joseph Joseph to rank 2nd among mixing bowls brands worldwide, with 20.9% estimated Share of Search.
- In September 2026, All-Clad overtook Joseph Joseph to rank 3rd among mixing bowls brands worldwide, with 20.8% estimated Share of Search.
- In September 2026, Joseph Joseph lost estimated Share of Search among mixing bowls brands worldwide, from 22.6% to 20.8%.

## Month by month

| Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | Oxo estimated searches | Oxo Share of Search | Oxo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 20.9% | 4 | 135K | 20.9% | 2 |
| Nov 2025 | 165K | 16.7% | 4 | 165K | 16.7% | 3 |
| Dec 2025 | 165K | 17.2% | 3 | 135K | 14.1% | 4 |
| Jan 2026 | 165K | 20.6% | 3 | 136K | 16.9% | 4 |
| Feb 2026 | 135K | 22.7% | 3 | 110K | 18.5% | 4 |
| Mar 2026 | 135K | 21.4% | 2 | 110K | 17.5% | 3 |
| Apr 2026 | 135K | 24.4% | 2 | 110K | 19.9% | 3 |
| May 2026 | 110K | 19.5% | 4 | 110K | 19.5% | 2 |
| Jun 2026 | 110K | 16.6% | 4 | 110K | 16.6% | 3 |
| Jul 2026 | 110K | 19.5% | 4 | 110K | 19.5% | 2 |
| Aug 2026 | 135K | 22.6% | 2 | 110K | 18.5% | 3 |
| Sep 2026 | 110K | 20.8% | 4 | 110K | 20.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Joseph Joseph’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **Oxo**: Measured on the search terms “oxo” and “oxo soup”, summed into one figure.

- [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph)
- [Oxo profile](/demand/global-en/brands/oxo)
- [All mixing bowls brands worldwide](/demand/global-en/categories/mixing-bowls-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Joseph Joseph or Oxo?

In September 2026, Joseph Joseph and Oxo were level on Share of Search among mixing bowls brands worldwide, with an estimated 110K branded searches each, at 20.8% and 20.9% estimated Share of Search.

## Cite this page

Brandwave. "Joseph Joseph vs Oxo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/mixing-bowls-brands/compare/joseph-joseph-vs-oxo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mixing-bowls-brands/compare/joseph-joseph-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.