---
title: "Miniature paint brands: Which are most popular?"
description: "Compare the paint brands hobbyists use on miniatures and scale models. Share of Search among Green Stuff World, AK Interactive, Vallejo, Monument Hobbies, Citadel, Tamiya, The Army Painter, Scale75, AMMO by Mig Jimenez and Reaper Miniatures, the miniature paint brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/miniature-paint-brands"
publisher: "Brandwave"
---

# Miniature paint brands: Which are most popular?

Compare the paint brands hobbyists use on miniatures and scale models. Share of Search among Green Stuff World, AK Interactive, Vallejo, Monument Hobbies, Citadel, Tamiya, The Army Painter, Scale75, AMMO by Mig Jimenez and Reaper Miniatures, the miniature paint brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Miniature paint brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Oct 2026
- **Highest Share of Search**: Green Stuff World, 27.7%

## Which brand is most popular in search among miniature paint brands worldwide?

- In October 2026, Green Stuff World was the most searched among miniature paint brands worldwide, with an estimated 40.5K branded searches, 27.7% of all searches for the ten tracked by the Brandwave Brand Demand Index.
- AK Interactive is in 2nd place, 9.2 percentage points behind at 18.5%.
- Across the 12 months ending October 2026, Green Stuff World’s share of searches among miniature paint brands worldwide decreased from 31.5% to 27.7%.
- Across the 12 months ending October 2026, AK Interactive’s share of searches among miniature paint brands worldwide increased from 17.2% to 18.5%.
- Across the 12 months ending October 2026, Vallejo’s share of searches among miniature paint brands worldwide increased from 13.9% to 16.9%.
- Across the 12 months ending October 2026, Monument Hobbies’ share of searches among miniature paint brands worldwide increased from 7.7% to 11.3%.
- Across the 12 months ending October 2026, Citadel’s share of searches among miniature paint brands worldwide decreased from 11.6% to 8.3%.
- Across the 12 months ending October 2026, Tamiya’s share of searches among miniature paint brands worldwide increased from 5.2% to 6.8%.
- Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide decreased from 7.7% to 6.8%.
- Across the 12 months ending October 2026, Scale75’s share of searches among miniature paint brands worldwide decreased from 3.3% to 2.4%.
- Across the 12 months ending October 2026, AMMO by Mig Jimenez’s share of searches among miniature paint brands worldwide decreased from 1.5% to 0.89%.
- Across the 12 months ending October 2026, Green Stuff World’s share of searches among miniature paint brands worldwide peaked at 34.2% in June 2026 and was lowest at 26.5% in January 2026.
- Across the 12 months ending October 2026, AK Interactive’s share of searches among miniature paint brands worldwide peaked at 18.6% in September 2026 and was lowest at 14.9% in July 2026.
- Across the 12 months ending October 2026, Vallejo’s share of searches among miniature paint brands worldwide peaked at 17.9% in August 2026 and was lowest at 13.9% in November 2025.
- Across the 12 months ending October 2026, Monument Hobbies’ share of searches among miniature paint brands worldwide peaked at 11.3% in September 2026 and was lowest at 6.8% in February 2026.
- Across the 12 months ending October 2026, Citadel’s share of searches among miniature paint brands worldwide peaked at 14.5% in January 2026 and was lowest at 8.3% in October 2026.
- Across the 12 months ending October 2026, Tamiya’s share of searches among miniature paint brands worldwide peaked at 7.2% in December 2025 and was lowest at 5.2% in November 2025.
- Across the 12 months ending October 2026, The Army Painter’s share of searches among miniature paint brands worldwide peaked at 7.7% in November 2025 and was lowest at 5.2% in April 2026.
- Across the 12 months ending October 2026, Scale75’s share of searches among miniature paint brands worldwide peaked at 4.1% in July 2026 and was lowest at 2.1% in September 2026.
- Across the 12 months ending October 2026, Monument Hobbies rose from 6th to 4th among miniature paint brands worldwide.
- Across the 12 months ending October 2026, Citadel fell from 4th to 5th among miniature paint brands worldwide.
- Across the 12 months ending October 2026, Tamiya rose from 7th to 6th among miniature paint brands worldwide.
- Across the 12 months ending October 2026, The Army Painter fell from 5th to 7th among miniature paint brands worldwide.
- Across the 12 months ending October 2026, Reaper Miniatures held steady: its share of searches among miniature paint brands worldwide moved less than 0.5 percentage points.

## Top miniature paint brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Vallejo and The Army Painter appeared every time. Vallejo was recommended most often, coming first in three out of four answers. The Army Painter was second, and Citadel was third. Green Stuff World, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Vallejo | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| The Army Painter | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Citadel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| AK Interactive | 4th | 0 of 3 | 1 of 1 | 1 of 4 |
| Monument Hobbies | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Tamiya | 6th | 0 of 3 | 1 of 1 | 1 of 4 |
| Green Stuff World | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Scale75 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| AMMO by Mig Jimenez | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Reaper Miniatures | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about miniature paint brands

- Asked ChatGPT "What's the best paint for miniatures?": 1. Vallejo, 2. The Army Painter, 3. Citadel, 4. Monument Hobbies
- Asked ChatGPT "Which miniature paint brand should a beginner buy?": 1. Vallejo, 2. Citadel, 3. The Army Painter, 4. Monument Hobbies
- Asked ChatGPT "What are the best paint sets for Warhammer miniatures?": 1. Citadel, 2. The Army Painter, 3. Vallejo
- Searched Google, AI Overview "model paint": 1. Vallejo, 2. The Army Painter, 3. AK Interactive, 4. Tamiya

Not named in any answer: Green Stuff World, Scale75, AMMO by Mig Jimenez and Reaper Miniatures.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Green Stuff World vs AK Interactive: compare search popularity](/demand/global-en/compare/ak-interactive-vs-green-stuff-world): 27.7% against 18.5% Share of Search.
- [Green Stuff World vs Vallejo: compare search popularity](/demand/global-en/compare/green-stuff-world-vs-vallejo): 27.7% against 16.9% Share of Search.
- [Green Stuff World vs Monument Hobbies: compare search popularity](/demand/global-en/compare/green-stuff-world-vs-monument-hobbies): 27.7% against 11.3% Share of Search.
- [Green Stuff World vs Citadel: compare search popularity](/demand/global-en/compare/citadel-vs-green-stuff-world): 27.7% against 8.3% Share of Search.
- [AK Interactive vs Vallejo: compare search popularity](/demand/global-en/compare/ak-interactive-vs-vallejo): 18.5% against 16.9% Share of Search.
- [AK Interactive vs Monument Hobbies: compare search popularity](/demand/global-en/compare/ak-interactive-vs-monument-hobbies): 18.5% against 11.3% Share of Search.
- [AK Interactive vs Citadel: compare search popularity](/demand/global-en/compare/ak-interactive-vs-citadel): 18.5% against 8.3% Share of Search.
- [Vallejo vs Monument Hobbies: compare search popularity](/demand/global-en/compare/monument-hobbies-vs-vallejo): 16.9% against 11.3% Share of Search.
- [Vallejo vs Citadel: compare search popularity](/demand/global-en/compare/citadel-vs-vallejo): 16.9% against 8.3% Share of Search.
- [Monument Hobbies vs Citadel: compare search popularity](/demand/global-en/compare/citadel-vs-monument-hobbies): 11.3% against 8.3% Share of Search.

## How did search popularity change for miniature paint brands worldwide in October 2026?

- In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%.
- In October 2026, Vallejo gained share of searches among miniature paint brands worldwide, from 16.1% to 16.9%.
- In October 2026, Citadel lost share of searches among miniature paint brands worldwide, from 10.2% to 8.3%.
- Green Stuff World’s share of searches among miniature paint brands worldwide has lost ground for 3 months in a row, from 33.1% to 27.7% in October 2026.
- Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026.
- Estimated monthly branded searches for AMMO by Mig Jimenez worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.
- Estimated monthly branded searches for Scale75 worldwide fell 44.4% over 12 measured months, from 6.3K to 3.5K in October 2026.
- Estimated monthly branded searches for AK Interactive worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in October 2026.

## Which miniature paint brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Green Stuff World | 27.7% | 40.5K | 0.0% | Green Stuff World |
| 2 | AK Interactive | 18.5% | 27.1K | 0.0% | AK Interactive |
| 3 | Vallejo | 16.9% | 24.7K | +5.1% | Vallejo |
| 4 | Monument Hobbies | 11.3% | 16.5K | 0.0% | Monument Hobbies |
| 5 | Citadel | 8.3% | 12.1K | -18.2% | Citadel |
| 6 | Tamiya | 6.8% | 9.9K | 0.0% | Tamiya |
| 7 | The Army Painter | 6.8% | 9.9K | +22.2% | The Army Painter |
| 8 | Scale75 | 2.4% | 3.5K | +16.7% | Scale75 |
| 9 | AMMO by Mig Jimenez | 0.89% | 1.3K | 0.0% | AMMO by Mig Jimenez |
| 10 | Reaper Miniatures | 0.57% | 830 | 0.0% | Reaper Miniatures |

Tamiya sells other things too, so only its searches that name this product count here, like “tamiya paint”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Green Stuff World | 60.5K | 31.5% | 1 |
| Nov 2025 | AK Interactive | 33.1K | 17.2% | 2 |
| Nov 2025 | Vallejo | 26.6K | 13.9% | 3 |
| Nov 2025 | Citadel | 22.2K | 11.6% | 4 |
| Nov 2025 | The Army Painter | 14.8K | 7.7% | 5 |
| Nov 2025 | Monument Hobbies | 14.7K | 7.7% | 6 |
| Nov 2025 | Tamiya | 9.9K | 5.2% | 7 |
| Nov 2025 | Scale75 | 6.3K | 3.3% | 8 |
| Nov 2025 | AMMO by Mig Jimenez | 2.9K | 1.5% | 9 |
| Nov 2025 | Reaper Miniatures | 950 | 0.49% | 10 |
| Dec 2025 | Green Stuff World | 49.5K | 29.3% | 1 |
| Dec 2025 | Vallejo | 27.6K | 16.3% | 2 |
| Dec 2025 | AK Interactive | 27.1K | 16% | 3 |
| Dec 2025 | Citadel | 22.2K | 13.1% | 4 |
| Dec 2025 | Monument Hobbies | 13.2K | 7.8% | 5 |
| Dec 2025 | Tamiya | 12.1K | 7.2% | 6 |
| Dec 2025 | The Army Painter | 9.9K | 5.9% | 7 |
| Dec 2025 | Scale75 | 4.3K | 2.6% | 8 |
| Dec 2025 | AMMO by Mig Jimenez | 1.9K | 1.1% | 9 |
| Dec 2025 | Reaper Miniatures | 1.1K | 0.62% | 10 |
| Jan 2026 | Green Stuff World | 49.5K | 26.5% | 1 |
| Jan 2026 | AK Interactive | 33.1K | 17.7% | 2 |
| Jan 2026 | Vallejo | 32.5K | 17.4% | 3 |
| Jan 2026 | Citadel | 27.1K | 14.5% | 4 |
| Jan 2026 | Monument Hobbies | 13.2K | 7.1% | 5 |
| Jan 2026 | Tamiya | 12.1K | 6.5% | 6 |
| Jan 2026 | The Army Painter | 12.1K | 6.5% | 7 |
| Jan 2026 | Scale75 | 4.5K | 2.4% | 8 |
| Jan 2026 | AMMO by Mig Jimenez | 1.6K | 0.86% | 9 |
| Jan 2026 | Reaper Miniatures | 1.1K | 0.56% | 10 |
| Feb 2026 | Green Stuff World | 49.5K | 31.3% | 1 |
| Feb 2026 | AK Interactive | 27.1K | 17.1% | 2 |
| Feb 2026 | Vallejo | 26.6K | 16.8% | 3 |
| Feb 2026 | Citadel | 18.1K | 11.4% | 4 |
| Feb 2026 | Monument Hobbies | 10.8K | 6.8% | 5 |
| Feb 2026 | Tamiya | 9.9K | 6.3% | 6 |
| Feb 2026 | The Army Painter | 9.9K | 6.3% | 7 |
| Feb 2026 | Scale75 | 4.3K | 2.7% | 8 |
| Feb 2026 | AMMO by Mig Jimenez | 1.3K | 0.82% | 9 |
| Feb 2026 | Reaper Miniatures | 830 | 0.52% | 10 |
| Mar 2026 | Green Stuff World | 49.5K | 30.1% | 1 |
| Mar 2026 | AK Interactive | 27.1K | 16.5% | 2 |
| Mar 2026 | Vallejo | 26.6K | 16.2% | 3 |
| Mar 2026 | Citadel | 22.2K | 13.5% | 4 |
| Mar 2026 | Monument Hobbies | 13.2K | 8% | 5 |
| Mar 2026 | Tamiya | 9.9K | 6% | 6 |
| Mar 2026 | The Army Painter | 9.9K | 6% | 7 |
| Mar 2026 | Scale75 | 3.6K | 2.2% | 8 |
| Mar 2026 | AMMO by Mig Jimenez | 1.3K | 0.79% | 9 |
| Mar 2026 | Reaper Miniatures | 1.1K | 0.64% | 10 |
| Apr 2026 | Green Stuff World | 49.5K | 31.8% | 1 |
| Apr 2026 | AK Interactive | 27.1K | 17.4% | 2 |
| Apr 2026 | Vallejo | 22.5K | 14.4% | 3 |
| Apr 2026 | Citadel | 18.1K | 11.6% | 4 |
| Apr 2026 | Monument Hobbies | 14.7K | 9.4% | 5 |
| Apr 2026 | Tamiya | 9.9K | 6.4% | 6 |
| Apr 2026 | The Army Painter | 8.1K | 5.2% | 7 |
| Apr 2026 | Scale75 | 3.6K | 2.3% | 8 |
| Apr 2026 | AMMO by Mig Jimenez | 1.3K | 0.83% | 9 |
| Apr 2026 | Reaper Miniatures | 890 | 0.57% | 10 |
| May 2026 | Green Stuff World | 49.5K | 33.2% | 1 |
| May 2026 | Vallejo | 22.5K | 15.1% | 2 |
| May 2026 | AK Interactive | 22.2K | 14.9% | 3 |
| May 2026 | Citadel | 14.8K | 9.9% | 4 |
| May 2026 | Monument Hobbies | 14.7K | 9.9% | 5 |
| May 2026 | Tamiya | 9.9K | 6.6% | 6 |
| May 2026 | The Army Painter | 9.9K | 6.6% | 7 |
| May 2026 | Scale75 | 3.5K | 2.3% | 8 |
| May 2026 | AMMO by Mig Jimenez | 1.3K | 0.87% | 9 |
| May 2026 | Reaper Miniatures | 730 | 0.49% | 10 |
| Jun 2026 | Green Stuff World | 49.5K | 34.2% | 1 |
| Jun 2026 | Vallejo | 22.5K | 15.5% | 2 |
| Jun 2026 | AK Interactive | 22.2K | 15.3% | 3 |
| Jun 2026 | Citadel | 14.8K | 10.2% | 4 |
| Jun 2026 | Monument Hobbies | 13.2K | 9.1% | 5 |
| Jun 2026 | Tamiya | 9.9K | 6.8% | 6 |
| Jun 2026 | The Army Painter | 8.1K | 5.6% | 7 |
| Jun 2026 | Scale75 | 3K | 2.1% | 8 |
| Jun 2026 | AMMO by Mig Jimenez | 1K | 0.69% | 9 |
| Jun 2026 | Reaper Miniatures | 660 | 0.46% | 10 |
| Jul 2026 | Green Stuff World | 49.5K | 33.1% | 1 |
| Jul 2026 | Vallejo | 23.5K | 15.7% | 2 |
| Jul 2026 | AK Interactive | 22.2K | 14.9% | 3 |
| Jul 2026 | Citadel | 14.8K | 9.9% | 4 |
| Jul 2026 | Monument Hobbies | 13.2K | 8.8% | 5 |
| Jul 2026 | Tamiya | 9.9K | 6.6% | 6 |
| Jul 2026 | The Army Painter | 8.1K | 5.4% | 7 |
| Jul 2026 | Scale75 | 6.1K | 4.1% | 8 |
| Jul 2026 | AMMO by Mig Jimenez | 1.3K | 0.87% | 9 |
| Jul 2026 | Reaper Miniatures | 830 | 0.56% | 10 |
| Aug 2026 | Green Stuff World | 49.5K | 30.8% | 1 |
| Aug 2026 | Vallejo | 28.8K | 17.9% | 2 |
| Aug 2026 | AK Interactive | 27.1K | 16.9% | 3 |
| Aug 2026 | Citadel | 14.8K | 9.2% | 4 |
| Aug 2026 | Monument Hobbies | 14.7K | 9.1% | 5 |
| Aug 2026 | Tamiya | 9.9K | 6.2% | 6 |
| Aug 2026 | The Army Painter | 9.9K | 6.2% | 7 |
| Aug 2026 | Scale75 | 4.3K | 2.7% | 8 |
| Aug 2026 | AMMO by Mig Jimenez | 1K | 0.62% | 9 |
| Aug 2026 | Reaper Miniatures | 730 | 0.45% | 10 |
| Sep 2026 | Green Stuff World | 40.5K | 27.8% | 1 |
| Sep 2026 | AK Interactive | 27.1K | 18.6% | 2 |
| Sep 2026 | Vallejo | 23.5K | 16.1% | 3 |
| Sep 2026 | Monument Hobbies | 16.5K | 11.3% | 4 |
| Sep 2026 | Citadel | 14.8K | 10.2% | 5 |
| Sep 2026 | Tamiya | 9.9K | 6.8% | 6 |
| Sep 2026 | The Army Painter | 8.1K | 5.6% | 7 |
| Sep 2026 | Scale75 | 3K | 2.1% | 8 |
| Sep 2026 | AMMO by Mig Jimenez | 1.3K | 0.89% | 9 |
| Sep 2026 | Reaper Miniatures | 830 | 0.57% | 10 |
| Oct 2026 | Green Stuff World | 40.5K | 27.7% | 1 |
| Oct 2026 | AK Interactive | 27.1K | 18.5% | 2 |
| Oct 2026 | Vallejo | 24.7K | 16.9% | 3 |
| Oct 2026 | Monument Hobbies | 16.5K | 11.3% | 4 |
| Oct 2026 | Citadel | 12.1K | 8.3% | 5 |
| Oct 2026 | Tamiya | 9.9K | 6.8% | 6 |
| Oct 2026 | The Army Painter | 9.9K | 6.8% | 7 |
| Oct 2026 | Scale75 | 3.5K | 2.4% | 8 |
| Oct 2026 | AMMO by Mig Jimenez | 1.3K | 0.89% | 9 |
| Oct 2026 | Reaper Miniatures | 830 | 0.57% | 10 |

## How are branded searches counted for miniature paint brands?

- **AK Interactive**: Measured on the search term “ak interactive”.
- **AMMO by Mig Jimenez**: Measured on the search term “ammo by mig”.
- **Citadel**: Measured on the search term “citadel paint”.
- **Green Stuff World**: Measured on the search term “green stuff world”.
- **Monument Hobbies**: Measured on the search terms “monument hobbies” and “pro acryl”, summed into one figure.
- **Reaper Miniatures**: Measured on the search terms “reaper master series paint” and “reaper paints”, summed into one figure.
- **Scale75**: Measured on the search terms “scale 75 paint” and “scale75”, summed into one figure.
- **Tamiya**: Measured on the search term “tamiya paint”.
- **The Army Painter**: Measured on the search term “the army painter”.
- **Vallejo**: Measured on the search terms “vallejo model color” and “vallejo paint”, summed into one figure.

- [AK Interactive](/demand/global-en/brands/ak-interactive)
- [AMMO by Mig Jimenez](/demand/global-en/brands/ammo-by-mig)
- [Citadel](/demand/global-en/brands/citadel)
- [Green Stuff World](/demand/global-en/brands/green-stuff-world)
- [Monument Hobbies](/demand/global-en/brands/monument-hobbies)
- [Reaper Miniatures](/demand/global-en/brands/reaper-miniatures)
- [Scale75](/demand/global-en/brands/scale75)
- [Tamiya](/demand/global-en/brands/tamiya)
- [The Army Painter](/demand/global-en/brands/the-army-painter)
- [Vallejo](/demand/global-en/brands/vallejo)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among miniature paint brands worldwide?

In October 2026, Green Stuff World was the most searched among miniature paint brands worldwide, with an estimated 40.5K branded searches, 27.7% of all searches for the ten tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Miniature paint brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/miniature-paint-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/miniature-paint-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.