--- title: "Fujifilm vs Kodak: Which is searched more?" description: "Is Fujifilm or Kodak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mini printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mini-printer-brands/compare/fujifilm-vs-kodak" publisher: "Brandwave" --- # Fujifilm vs Kodak: Which is searched more? Is Fujifilm or Kodak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mini printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fujifilm and Kodak - **Competitive set**: Mini printer brands - **Market**: Global - **Month measured**: Sep 2026 - **Fujifilm Share of Search**: 8.3% - **Kodak Share of Search**: 74.9% ## Is Fujifilm or Kodak more popular in search? - In September 2026, Kodak had more branded searches than Fujifilm among mini printer brands worldwide. Kodak had about 472,000 branded searches, while Fujifilm had 52,600. Kodak made up 74.9% of all mini printer brand searches we track, and Fujifilm accounted for 8.3%. - Kodak was ahead of Fujifilm in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fujifilm’s share of searches among mini printer brands worldwide moved from 8.1% to 8.3%, and its estimated monthly branded searches held steady at 52.6K. - Across the 12 months ending September 2026, Kodak’s share of searches among mini printer brands worldwide moved from 73.7% to 74.9%, and its estimated monthly branded searches moved from 477K to 472K. ## Top mini printer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fujifilm appeared in all five answers. Kodak was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fujifilm was listed before Kodak in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fujifilm | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HP | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kodak | 4th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about mini printer brands - Asked ChatGPT "Which mini printer brand should I buy?": 1. Canon, 2. HP, 3. Fujifilm - Asked ChatGPT "What are the best mini printer brands?": 1. Canon, 2. Fujifilm, 3. HP, 4. Kodak - Asked ChatGPT "What's the best mini printer brand for portable printing?": 1. Canon, 2. HP, 3. Fujifilm - Searched Google, AI Overview "best mini printer": 1. Canon, 2. Kodak, 3. Fujifilm, 4. HP - Searched Google, AI Overview "portable printer for phone": 1. Kodak, 2. Fujifilm, 3. Canon Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mini printer brands worldwide in September 2026? - In September 2026, Kodak gained share of searches among mini printer brands worldwide, from 73.8% to 74.9%. - In September 2026, Fujifilm lost share of searches among mini printer brands worldwide, from 9.9% to 8.3%. ## Month by month | Month | Fujifilm estimated searches | Fujifilm Share of Search | Fujifilm rank | Kodak estimated searches | Kodak Share of Search | Kodak rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 52.6K | 8.1% | 3 | 477K | 73.7% | 1 | | Nov 2025 | 92.1K | 11.9% | 2 | 577K | 74.5% | 1 | | Dec 2025 | 113K | 13.9% | 2 | 583K | 72.1% | 1 | | Jan 2026 | 82.7K | 10.4% | 3 | 577K | 72.4% | 1 | | Feb 2026 | 58.6K | 9.2% | 3 | 472K | 73.9% | 1 | | Mar 2026 | 47.9K | 7.5% | 3 | 477K | 74.8% | 1 | | Apr 2026 | 45.2K | 7.4% | 3 | 477K | 78.1% | 1 | | May 2026 | 47.9K | 7.8% | 3 | 477K | 77.7% | 1 | | Jun 2026 | 55.3K | 9% | 3 | 472K | 77% | 1 | | Jul 2026 | 55.3K | 8.9% | 3 | 477K | 77.1% | 1 | | Aug 2026 | 64.3K | 9.9% | 3 | 477K | 73.8% | 1 | | Sep 2026 | 52.6K | 8.3% | 3 | 472K | 74.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fujifilm’s and Kodak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fujifilm**: Measured on the search terms “instax mini link” and “instax printer”, summed into one figure. - **Kodak**: Measured on the search terms “kodak” and “kodak film”, summed into one figure. - [Fujifilm profile](/demand/global-en/brands/fujifilm) - [Kodak profile](/demand/global-en/brands/kodak) - [All mini printer brands worldwide](/demand/global-en/categories/mini-printer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fujifilm or Kodak more popular in search? In September 2026, Kodak had more branded searches than Fujifilm among mini printer brands worldwide. Kodak had about 472,000 branded searches, while Fujifilm had 52,600. Kodak made up 74.9% of all mini printer brand searches we track, and Fujifilm accounted for 8.3%. ## Cite this page Brandwave. "Fujifilm vs Kodak: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/mini-printer-brands/compare/fujifilm-vs-kodak This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mini-printer-brands/compare/fujifilm-vs-kodak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.