---
title: "Mini fridge brands: Which are searched most?"
description: "Compare the mini fridge brands people buy. Share of Search among Hisense, Haier, Black and Decker, LG and AstroAI, the mini fridge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mini-fridge-brands"
publisher: "Brandwave"
---

# Mini fridge brands: Which are searched most?

Compare the mini fridge brands people buy. Share of Search among Hisense, Haier, Black and Decker, LG and AstroAI, the mini fridge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mini fridge brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hisense, 52%

## Which brand is most popular in search among mini fridge brands worldwide?

- In September 2026, Hisense was the most searched among mini fridge brands worldwide, with an estimated 673K branded searches and 52% estimated Share of Search within this set.
- Haier is in 2nd place, 23.6 percentage points behind at 28.4% Share of Search.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among mini fridge brands worldwide decreased from 53% to 52%.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among mini fridge brands worldwide decreased from 29% to 28.4%.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among mini fridge brands worldwide increased from 15.8% to 17%.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among mini fridge brands worldwide peaked at 56.8% in November 2025 and was lowest at 45.5% in April 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among mini fridge brands worldwide peaked at 37.2% in April 2026 and was lowest at 25.6% in November 2025.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among mini fridge brands worldwide peaked at 17% in August 2026 and was lowest at 13.4% in June 2026.
- Across the 12 months ending September 2026, LG and AstroAI held steady: their estimated Share of Search among mini fridge brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hisense vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-hisense): 52% against 28.4% Share of Search.
- [Hisense vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-hisense): 52% against 17% Share of Search.
- [Haier vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-haier): 28.4% against 17% Share of Search.

## How did search popularity change for mini fridge brands worldwide in September 2026?

- Hisense’s estimated Share of Search among mini fridge brands worldwide has lost ground for 3 months in a row, from 54.7% to 52% in September 2026.
- Haier’s estimated Share of Search among mini fridge brands worldwide has lost ground for 3 months in a row, from 30.1% to 28.4% in September 2026.
- Estimated monthly branded searches for AstroAI worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
- Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
- Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hisense | 52% | 673K | 0.0% | Hisense |
| 2 | Haier | 28.4% | 368K | 0.0% | Haier |
| 3 | Black and Decker | 17% | 220K | 0.0% | Black and Decker |
| 4 | LG | 1.4% | 18.1K | -18.5% | LG |
| 5 | AstroAI | 1.1% | 14.8K | +49.5% | AstroAI |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hisense | 823K | 53% | 1 |
| Oct 2025 | Haier | 450K | 29% | 2 |
| Oct 2025 | Black and Decker | 245K | 15.8% | 3 |
| Oct 2025 | LG | 22.2K | 1.4% | 4 |
| Oct 2025 | AstroAI | 12.1K | 0.78% | 5 |
| Nov 2025 | Hisense | 1M | 56.8% | 1 |
| Nov 2025 | Haier | 450K | 25.6% | 2 |
| Nov 2025 | Black and Decker | 270K | 15.3% | 3 |
| Nov 2025 | LG | 27.1K | 1.5% | 4 |
| Nov 2025 | AstroAI | 12.1K | 0.69% | 5 |
| Dec 2025 | Hisense | 823K | 49.7% | 1 |
| Dec 2025 | Haier | 550K | 33.2% | 2 |
| Dec 2025 | Black and Decker | 245K | 14.8% | 3 |
| Dec 2025 | LG | 22.2K | 1.3% | 4 |
| Dec 2025 | AstroAI | 14.8K | 0.89% | 5 |
| Jan 2026 | Hisense | 823K | 53.8% | 1 |
| Jan 2026 | Haier | 450K | 29.4% | 2 |
| Jan 2026 | Black and Decker | 220K | 14.4% | 3 |
| Jan 2026 | LG | 22.2K | 1.5% | 4 |
| Jan 2026 | AstroAI | 14.8K | 0.97% | 5 |
| Feb 2026 | Hisense | 673K | 52.6% | 1 |
| Feb 2026 | Haier | 368K | 28.8% | 2 |
| Feb 2026 | Black and Decker | 201K | 15.7% | 3 |
| Feb 2026 | LG | 22.2K | 1.7% | 4 |
| Feb 2026 | AstroAI | 14.8K | 1.2% | 5 |
| Mar 2026 | Hisense | 673K | 48.8% | 1 |
| Mar 2026 | Haier | 450K | 32.6% | 2 |
| Mar 2026 | Black and Decker | 220K | 15.9% | 3 |
| Mar 2026 | LG | 22.2K | 1.6% | 4 |
| Mar 2026 | AstroAI | 14.8K | 1.1% | 5 |
| Apr 2026 | Hisense | 673K | 45.5% | 1 |
| Apr 2026 | Haier | 550K | 37.2% | 2 |
| Apr 2026 | Black and Decker | 220K | 14.9% | 3 |
| Apr 2026 | LG | 22.2K | 1.5% | 4 |
| Apr 2026 | AstroAI | 14.8K | 1% | 5 |
| May 2026 | Hisense | 823K | 49% | 1 |
| May 2026 | Haier | 550K | 32.7% | 2 |
| May 2026 | Black and Decker | 270K | 16.1% | 3 |
| May 2026 | LG | 22.2K | 1.3% | 4 |
| May 2026 | AstroAI | 14.8K | 0.88% | 5 |
| Jun 2026 | Hisense | 1M | 54.7% | 1 |
| Jun 2026 | Haier | 550K | 30.1% | 2 |
| Jun 2026 | Black and Decker | 245K | 13.4% | 3 |
| Jun 2026 | LG | 22.2K | 1.2% | 4 |
| Jun 2026 | AstroAI | 12.1K | 0.66% | 5 |
| Jul 2026 | Hisense | 823K | 54% | 1 |
| Jul 2026 | Haier | 450K | 29.5% | 2 |
| Jul 2026 | Black and Decker | 220K | 14.4% | 3 |
| Jul 2026 | LG | 22.2K | 1.5% | 4 |
| Jul 2026 | AstroAI | 9.9K | 0.65% | 5 |
| Aug 2026 | Hisense | 673K | 52% | 1 |
| Aug 2026 | Haier | 368K | 28.5% | 2 |
| Aug 2026 | Black and Decker | 220K | 17% | 3 |
| Aug 2026 | LG | 22.2K | 1.7% | 4 |
| Aug 2026 | AstroAI | 9.9K | 0.77% | 5 |
| Sep 2026 | Hisense | 673K | 52% | 1 |
| Sep 2026 | Haier | 368K | 28.4% | 2 |
| Sep 2026 | Black and Decker | 220K | 17% | 3 |
| Sep 2026 | LG | 18.1K | 1.4% | 4 |
| Sep 2026 | AstroAI | 14.8K | 1.1% | 5 |

## What is being compared

- **AstroAI**: Measured on the search term “astroai”.
- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Haier**: Measured on the search term “haier”.
- **Hisense**: Measured on the search term “hisense”.
- **LG**: Measured on the search term “lg com”.

- [AstroAI](/demand/global-en/brands/astroai)
- [Black and Decker](/demand/global-en/brands/black-and-decker)
- [Haier](/demand/global-en/brands/haier)
- [Hisense](/demand/global-en/brands/hisense)
- [LG](/demand/global-en/brands/lg)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mini fridge brands worldwide?

In September 2026, Hisense was the most searched among mini fridge brands worldwide, with an estimated 673K branded searches and 52% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mini fridge brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mini-fridge-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mini-fridge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.