---
title: "Caterpillar vs Kubota: Which is searched more?"
description: "Which is more popular in search, Caterpillar or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Mini excavators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mini-excavators/compare/caterpillar-vs-kubota"
publisher: "Brandwave"
---

# Caterpillar vs Kubota: Which is searched more?

Which is more popular in search, Caterpillar or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Mini excavators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Caterpillar and Kubota
- **Competitive set**: Mini excavators
- **Market**: Global
- **Month measured**: Aug 2026
- **Caterpillar Share of Search**: 0.61%
- **Kubota Share of Search**: 93.5%

## Which is more popular in search, Caterpillar or Kubota?

- In August 2026, Kubota had more branded searches than Caterpillar among mini excavators worldwide. Kubota was estimated to have 368K branded searches compared to Caterpillar’s 2.4K, and held a 93.5% Share of Search versus Caterpillar’s 0.61%.
- Kubota was ahead of Caterpillar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among mini excavators worldwide held steady at 0.61%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among mini excavators worldwide moved from 94.1% to 93.5%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for mini excavators worldwide in August 2026?

- Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Month by month

| Month | Caterpillar estimated searches | Caterpillar Share of Search | Caterpillar rank | Kubota estimated searches | Kubota Share of Search | Kubota rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.61% | 5 | 450K | 94.1% | 1 |
| Nov 2025 | 2.9K | 0.73% | 5 | 368K | 93.1% | 1 |
| Dec 2025 | 2.4K | 0.6% | 5 | 368K | 92.1% | 1 |
| Jan 2026 | 2.4K | 0.6% | 5 | 368K | 91.8% | 1 |
| Feb 2026 | 2.4K | 0.61% | 5 | 368K | 93.2% | 1 |
| Mar 2026 | 2.9K | 0.6% | 5 | 450K | 93.5% | 1 |
| Apr 2026 | 2.4K | 0.5% | 5 | 450K | 93.9% | 1 |
| May 2026 | 2.4K | 0.5% | 5 | 450K | 94.2% | 1 |
| Jun 2026 | 2.4K | 0.5% | 5 | 450K | 94.6% | 1 |
| Jul 2026 | 2.4K | 0.61% | 5 | 368K | 93.8% | 1 |
| Aug 2026 | 2.4K | 0.61% | 5 | 368K | 93.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Caterpillar’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Caterpillar**: Measured on the search term “cat digger”.
- **Kubota**: Measured on the search term “kubota”.

- [Caterpillar profile](/demand/global-en/brands/caterpillar)
- [Kubota profile](/demand/global-en/brands/kubota)
- [All mini excavators worldwide](/demand/global-en/categories/mini-excavators): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Caterpillar or Kubota?

In August 2026, Kubota had more branded searches than Caterpillar among mini excavators worldwide. Kubota was estimated to have 368K branded searches compared to Caterpillar’s 2.4K, and held a 93.5% Share of Search versus Caterpillar’s 0.61%.

## Cite this page

Brandwave. "Caterpillar vs Kubota: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/mini-excavators/compare/caterpillar-vs-kubota

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mini-excavators/compare/caterpillar-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.