--- title: "Mini excavators: Which brands are most popular in search?" description: "Compare the mini excavators households and businesses choose. Share of Search among Kubota, Bobcat, Takeuchi, Yanmar, Caterpillar and Komatsu, the mini excavators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mini-excavators" publisher: "Brandwave" --- # Mini excavators: Which brands are most popular in search? Compare the mini excavators households and businesses choose. Share of Search among Kubota, Bobcat, Takeuchi, Yanmar, Caterpillar and Komatsu, the mini excavators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Mini excavators - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Kubota, 93.5% ## Which brand is most popular in search among mini excavators worldwide? - In August 2026, Kubota was the most searched among mini excavators worldwide, with an estimated 368K branded searches and 93.5% estimated Share of Search within this set. - Bobcat is in 2nd place, 91 percentage points behind at 2.5% Share of Search. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among mini excavators worldwide decreased from 94.1% to 93.5%. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among mini excavators worldwide peaked at 94.6% in June 2026 and was lowest at 91.8% in January 2026. - Across the 11 months ending August 2026, Bobcat’s estimated Share of Search among mini excavators worldwide peaked at 4.5% in December 2025 and was lowest at 2.1% in June 2026. - Across the 11 months ending August 2026, Bobcat, Takeuchi, Yanmar, Caterpillar and Komatsu held steady: their estimated Share of Search among mini excavators worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Kubota vs Bobcat: compare search popularity](/demand/global-en/compare/bobcat-vs-kubota): 93.5% against 2.5% Share of Search. ## How did search popularity change for mini excavators worldwide in August 2026? - In August 2026, Takeuchi rose from 4th to 3rd among mini excavators worldwide. - In August 2026, Yanmar fell from 3rd to 4th among mini excavators worldwide. - Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kubota | 93.5% | 368K | 0.0% | Kubota | | 2 | Bobcat | 2.5% | 9.9K | 0.0% | Bobcat Company | | 3 | Takeuchi | 1.7% | 6.6K | +22.2% | Takeuchi Mfg. Co., Ltd. | | 4 | Yanmar | 1.7% | 6.6K | 0.0% | Yanmar Holdings Co., Ltd. | | 5 | Caterpillar | 0.61% | 2.4K | 0.0% | Caterpillar Inc. | | 6 | Komatsu | 0.04% | 140 | -17.6% | Komatsu Ltd. | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kubota | 450K | 94.1% | 1 | | Oct 2025 | Bobcat | 12.1K | 2.5% | 2 | | Oct 2025 | Takeuchi | 6.6K | 1.4% | 3 | | Oct 2025 | Yanmar | 6.6K | 1.4% | 4 | | Oct 2025 | Caterpillar | 2.9K | 0.61% | 5 | | Oct 2025 | Komatsu | 170 | 0.04% | 6 | | Nov 2025 | Kubota | 368K | 93.1% | 1 | | Nov 2025 | Bobcat | 12.1K | 3.1% | 2 | | Nov 2025 | Takeuchi | 6.6K | 1.7% | 3 | | Nov 2025 | Yanmar | 5.4K | 1.4% | 4 | | Nov 2025 | Caterpillar | 2.9K | 0.73% | 5 | | Nov 2025 | Komatsu | 140 | 0.04% | 6 | | Dec 2025 | Kubota | 368K | 92.1% | 1 | | Dec 2025 | Bobcat | 18.1K | 4.5% | 2 | | Dec 2025 | Takeuchi | 5.4K | 1.4% | 3 | | Dec 2025 | Yanmar | 5.4K | 1.4% | 4 | | Dec 2025 | Caterpillar | 2.4K | 0.6% | 5 | | Dec 2025 | Komatsu | 110 | 0.03% | 6 | | Jan 2026 | Kubota | 368K | 91.8% | 1 | | Jan 2026 | Bobcat | 18.1K | 4.5% | 2 | | Jan 2026 | Takeuchi | 6.6K | 1.6% | 3 | | Jan 2026 | Yanmar | 5.4K | 1.3% | 4 | | Jan 2026 | Caterpillar | 2.4K | 0.6% | 5 | | Jan 2026 | Komatsu | 170 | 0.04% | 6 | | Feb 2026 | Kubota | 368K | 93.2% | 1 | | Feb 2026 | Bobcat | 12.1K | 3.1% | 2 | | Feb 2026 | Takeuchi | 6.6K | 1.7% | 3 | | Feb 2026 | Yanmar | 5.4K | 1.4% | 4 | | Feb 2026 | Caterpillar | 2.4K | 0.61% | 5 | | Feb 2026 | Komatsu | 140 | 0.04% | 6 | | Mar 2026 | Kubota | 450K | 93.5% | 1 | | Mar 2026 | Bobcat | 12.1K | 2.5% | 2 | | Mar 2026 | Takeuchi | 8.1K | 1.7% | 3 | | Mar 2026 | Yanmar | 8.1K | 1.7% | 4 | | Mar 2026 | Caterpillar | 2.9K | 0.6% | 5 | | Mar 2026 | Komatsu | 170 | 0.04% | 6 | | Apr 2026 | Kubota | 450K | 93.9% | 1 | | Apr 2026 | Bobcat | 12.1K | 2.5% | 2 | | Apr 2026 | Takeuchi | 8.1K | 1.7% | 3 | | Apr 2026 | Yanmar | 6.6K | 1.4% | 4 | | Apr 2026 | Caterpillar | 2.4K | 0.5% | 5 | | Apr 2026 | Komatsu | 170 | 0.04% | 6 | | May 2026 | Kubota | 450K | 94.2% | 1 | | May 2026 | Bobcat | 12.1K | 2.5% | 2 | | May 2026 | Takeuchi | 6.6K | 1.4% | 3 | | May 2026 | Yanmar | 6.6K | 1.4% | 4 | | May 2026 | Caterpillar | 2.4K | 0.5% | 5 | | May 2026 | Komatsu | 140 | 0.03% | 6 | | Jun 2026 | Kubota | 450K | 94.6% | 1 | | Jun 2026 | Bobcat | 9.9K | 2.1% | 2 | | Jun 2026 | Takeuchi | 6.6K | 1.4% | 3 | | Jun 2026 | Yanmar | 6.6K | 1.4% | 4 | | Jun 2026 | Caterpillar | 2.4K | 0.5% | 5 | | Jun 2026 | Komatsu | 140 | 0.03% | 6 | | Jul 2026 | Kubota | 368K | 93.8% | 1 | | Jul 2026 | Bobcat | 9.9K | 2.5% | 2 | | Jul 2026 | Yanmar | 6.6K | 1.7% | 3 | | Jul 2026 | Takeuchi | 5.4K | 1.4% | 4 | | Jul 2026 | Caterpillar | 2.4K | 0.61% | 5 | | Jul 2026 | Komatsu | 170 | 0.04% | 6 | | Aug 2026 | Kubota | 368K | 93.5% | 1 | | Aug 2026 | Bobcat | 9.9K | 2.5% | 2 | | Aug 2026 | Takeuchi | 6.6K | 1.7% | 3 | | Aug 2026 | Yanmar | 6.6K | 1.7% | 4 | | Aug 2026 | Caterpillar | 2.4K | 0.61% | 5 | | Aug 2026 | Komatsu | 140 | 0.04% | 6 | | Sep 2026 | Bobcat | — | — | — | | Sep 2026 | Caterpillar | — | — | — | | Sep 2026 | Komatsu | — | — | — | | Sep 2026 | Kubota | — | — | — | | Sep 2026 | Takeuchi | — | — | — | | Sep 2026 | Yanmar | — | — | — | ## What is being compared - **Bobcat**: Measured on the search term “bobcat digger”. - **Caterpillar**: Measured on the search term “cat digger”. - **Komatsu**: Measured on the search term “komatsu 25”. - **Kubota**: Measured on the search term “kubota”. - **Takeuchi**: Measured on the search term “takeuchi digger”. - **Yanmar**: Measured on the search term “yanmar digger”. - [Bobcat](/demand/global-en/brands/bobcat) - [Caterpillar](/demand/global-en/brands/caterpillar) - [Komatsu](/demand/global-en/brands/komatsu) - [Kubota](/demand/global-en/brands/kubota) - [Takeuchi](/demand/global-en/brands/takeuchi) - [Yanmar](/demand/global-en/brands/yanmar) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mini excavators worldwide? In August 2026, Kubota was the most searched among mini excavators worldwide, with an estimated 368K branded searches and 93.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Mini excavators: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/mini-excavators This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mini-excavators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.