---
title: "Mind mapping tools: Which brands are most popular in search?"
description: "Compare the tools people use for mind maps and diagrams. Share of Search among Miro, Lucidchart, XMind, MindMeister and Coggle, the mind mapping tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mind-mapping-tools"
publisher: "Brandwave"
---

# Mind mapping tools: Which brands are most popular in search?

Compare the tools people use for mind maps and diagrams. Share of Search among Miro, Lucidchart, XMind, MindMeister and Coggle, the mind mapping tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mind mapping tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Miro, 64.6%

## Which brand is most popular in search among mind mapping tools worldwide?

- In August 2026, Miro was the most searched among mind mapping tools worldwide, with an estimated 1.3M branded searches and 64.6% estimated Share of Search within this set.
- Lucidchart is in 2nd place, 44 percentage points behind at 20.5% Share of Search.
- Across the 11 months ending August 2026, Miro’s estimated Share of Search among mind mapping tools worldwide increased from 61.2% to 64.6%.
- Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among mind mapping tools worldwide decreased from 22% to 20.5%.
- Across the 11 months ending August 2026, MindMeister’s estimated Share of Search among mind mapping tools worldwide decreased from 5.3% to 4.5%.
- Across the 11 months ending August 2026, Coggle’s estimated Share of Search among mind mapping tools worldwide decreased from 3.6% to 2%.
- Across the 11 months ending August 2026, Miro’s estimated Share of Search among mind mapping tools worldwide peaked at 65.5% in July 2026 and was lowest at 59.4% in November 2025.
- Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among mind mapping tools worldwide peaked at 22.5% in May 2026 and was lowest at 18.4% in January 2026.
- Across the 11 months ending August 2026, XMind’s estimated Share of Search among mind mapping tools worldwide peaked at 10.1% in December 2025 and was lowest at 7.7% in February 2026.
- Across the 11 months ending August 2026, MindMeister’s estimated Share of Search among mind mapping tools worldwide peaked at 6.3% in February 2026 and was lowest at 3.8% in July 2026.
- Across the 11 months ending August 2026, Coggle’s estimated Share of Search among mind mapping tools worldwide peaked at 3.6% in January 2026 and was lowest at 1.7% in July 2026.
- Across the 11 months ending August 2026, XMind held steady: its estimated Share of Search among mind mapping tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Miro vs Lucidchart: compare search popularity](/demand/global-en/compare/lucidchart-vs-miro): 64.6% against 20.5% Share of Search.
- [Miro vs XMind: compare search popularity](/demand/global-en/compare/miro-vs-xmind): 64.6% against 8.3% Share of Search.
- [Miro vs MindMeister: compare search popularity](/demand/global-en/compare/mindmeister-vs-miro): 64.6% against 4.5% Share of Search.
- [Miro vs Coggle: compare search popularity](/demand/global-en/compare/coggle-vs-miro): 64.6% against 2% Share of Search.
- [Lucidchart vs XMind: compare search popularity](/demand/global-en/compare/lucidchart-vs-xmind): 20.5% against 8.3% Share of Search.
- [Lucidchart vs MindMeister: compare search popularity](/demand/global-en/compare/lucidchart-vs-mindmeister): 20.5% against 4.5% Share of Search.
- [Lucidchart vs Coggle: compare search popularity](/demand/global-en/compare/coggle-vs-lucidchart): 20.5% against 2% Share of Search.
- [XMind vs MindMeister: compare search popularity](/demand/global-en/compare/mindmeister-vs-xmind): 8.3% against 4.5% Share of Search.
- [XMind vs Coggle: compare search popularity](/demand/global-en/compare/coggle-vs-xmind): 8.3% against 2% Share of Search.
- [MindMeister vs Coggle: compare search popularity](/demand/global-en/compare/coggle-vs-mindmeister): 4.5% against 2% Share of Search.

## How did search popularity change for mind mapping tools worldwide in August 2026?

- In August 2026, MindMeister gained estimated Share of Search among mind mapping tools worldwide, from 3.8% to 4.5%.
- In August 2026, Miro lost estimated Share of Search among mind mapping tools worldwide, from 65.5% to 64.6%.
- Estimated monthly branded searches for Coggle worldwide fell 70% over 11 measured months, from 135K to 40.5K in August 2026.
- Estimated monthly branded searches for Lucidchart worldwide fell 50.9% over 11 measured months, from 834K to 410K in August 2026.
- Estimated monthly branded searches for XMind worldwide fell 45.2% over 11 measured months, from 301K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Miro | 64.6% | 1.3M | +0.3% | Miro |
| 2 | Lucidchart | 20.5% | 410K | +1.0% | Lucid Software |
| 3 | XMind | 8.3% | 165K | 0.0% | XMind |
| 4 | MindMeister | 4.5% | 90.5K | +22.3% | MindMeister |
| 5 | Coggle | 2% | 40.5K | +22.4% | Coggle |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Miro | 2.3M | 61.2% | 1 |
| Oct 2025 | Lucidchart | 834K | 22% | 2 |
| Oct 2025 | XMind | 301K | 7.9% | 3 |
| Oct 2025 | MindMeister | 201K | 5.3% | 4 |
| Oct 2025 | Coggle | 135K | 3.6% | 5 |
| Nov 2025 | Miro | 1.9M | 59.4% | 1 |
| Nov 2025 | Lucidchart | 685K | 21.5% | 2 |
| Nov 2025 | XMind | 301K | 9.4% | 3 |
| Nov 2025 | MindMeister | 201K | 6.3% | 4 |
| Nov 2025 | Coggle | 110K | 3.4% | 5 |
| Dec 2025 | Miro | 1.6M | 63.6% | 1 |
| Dec 2025 | Lucidchart | 460K | 18.8% | 2 |
| Dec 2025 | XMind | 246K | 10.1% | 3 |
| Dec 2025 | MindMeister | 110K | 4.5% | 4 |
| Dec 2025 | Coggle | 74K | 3% | 5 |
| Jan 2026 | Miro | 1.6M | 62.7% | 1 |
| Jan 2026 | Lucidchart | 461K | 18.4% | 2 |
| Jan 2026 | XMind | 246K | 9.8% | 3 |
| Jan 2026 | MindMeister | 135K | 5.4% | 4 |
| Jan 2026 | Coggle | 90.5K | 3.6% | 5 |
| Feb 2026 | Miro | 1.6M | 60.9% | 1 |
| Feb 2026 | Lucidchart | 563K | 21.6% | 2 |
| Feb 2026 | XMind | 201K | 7.7% | 3 |
| Feb 2026 | MindMeister | 165K | 6.3% | 4 |
| Feb 2026 | Coggle | 90.5K | 3.5% | 5 |
| Mar 2026 | Miro | 1.9M | 61.5% | 1 |
| Mar 2026 | Lucidchart | 693K | 22.3% | 2 |
| Mar 2026 | XMind | 246K | 7.9% | 3 |
| Mar 2026 | MindMeister | 165K | 5.3% | 4 |
| Mar 2026 | Coggle | 90.5K | 2.9% | 5 |
| Apr 2026 | Miro | 1.9M | 61.8% | 1 |
| Apr 2026 | Lucidchart | 691K | 22.4% | 2 |
| Apr 2026 | XMind | 246K | 8% | 3 |
| Apr 2026 | MindMeister | 165K | 5.4% | 4 |
| Apr 2026 | Coggle | 74K | 2.4% | 5 |
| May 2026 | Miro | 1.6M | 61.5% | 1 |
| May 2026 | Lucidchart | 576K | 22.5% | 2 |
| May 2026 | XMind | 201K | 7.9% | 3 |
| May 2026 | MindMeister | 135K | 5.3% | 4 |
| May 2026 | Coggle | 74K | 2.9% | 5 |
| Jun 2026 | Miro | 1.6M | 65.3% | 1 |
| Jun 2026 | Lucidchart | 477K | 19.7% | 2 |
| Jun 2026 | XMind | 201K | 8.3% | 3 |
| Jun 2026 | MindMeister | 110K | 4.6% | 4 |
| Jun 2026 | Coggle | 49.5K | 2% | 5 |
| Jul 2026 | Miro | 1.3M | 65.5% | 1 |
| Jul 2026 | Lucidchart | 405K | 20.7% | 2 |
| Jul 2026 | XMind | 165K | 8.4% | 3 |
| Jul 2026 | MindMeister | 74K | 3.8% | 4 |
| Jul 2026 | Coggle | 33.1K | 1.7% | 5 |
| Aug 2026 | Miro | 1.3M | 64.6% | 1 |
| Aug 2026 | Lucidchart | 410K | 20.5% | 2 |
| Aug 2026 | XMind | 165K | 8.3% | 3 |
| Aug 2026 | MindMeister | 90.5K | 4.5% | 4 |
| Aug 2026 | Coggle | 40.5K | 2% | 5 |
| Sep 2026 | Coggle | — | — | — |
| Sep 2026 | Lucidchart | — | — | — |
| Sep 2026 | MindMeister | — | — | — |
| Sep 2026 | Miro | — | — | — |
| Sep 2026 | XMind | — | — | — |

## What is being compared

- **Coggle**: Measured on the search term “coggle”.
- **Lucidchart**: Measured on the search terms “diagram lucidchart”, “flowchart lucidchart”, “lucidchart”, “lucidchart ai”, “lucidchart app”, “lucidchart com”, “lucidchart diagrams” and “lucidchart software”, summed into one figure.
- **MindMeister**: Measured on the search term “mindmeister”.
- **Miro**: Measured on the search terms “miro”, “miro ai”, “miro com”, “miro online whiteboard”, “miro whiteboard”, “online whiteboard miro” and “whiteboard miro”, summed into one figure.
- **XMind**: Measured on the search term “xmind”.

- [Coggle](/demand/global-en/brands/coggle)
- [Lucidchart](/demand/global-en/brands/lucidchart)
- [MindMeister](/demand/global-en/brands/mindmeister)
- [Miro](/demand/global-en/brands/miro)
- [XMind](/demand/global-en/brands/xmind)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mind mapping tools worldwide?

In August 2026, Miro was the most searched among mind mapping tools worldwide, with an estimated 1.3M branded searches and 64.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mind mapping tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/mind-mapping-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mind-mapping-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.