--- title: "Milkshake brands: Which brands are most popular in search?" description: "Compare the milkshake brands people buy. Share of Search among Nesquik, Yazoo, Shaken Udder, Crusha, Frijj and Cravendale, the milkshake brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/milkshake-brands" publisher: "Brandwave" --- # Milkshake brands: Which brands are most popular in search? Compare the milkshake brands people buy. Share of Search among Nesquik, Yazoo, Shaken Udder, Crusha, Frijj and Cravendale, the milkshake brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Milkshake brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Nesquik, 82.8% ## Which brand is most popular in search among milkshake brands worldwide? - In August 2026, Nesquik was the most searched among milkshake brands worldwide, with an estimated 368K branded searches and 82.8% estimated Share of Search within this set. - Yazoo is in 2nd place, 69.1 percentage points behind at 13.6% Share of Search. - Across the 11 months ending August 2026, Nesquik’s estimated Share of Search among milkshake brands worldwide decreased from 85.6% to 82.8%. - Across the 11 months ending August 2026, Yazoo’s estimated Share of Search among milkshake brands worldwide increased from 11.5% to 13.6%. - Across the 11 months ending August 2026, Nesquik’s estimated Share of Search among milkshake brands worldwide peaked at 88% in May 2026 and was lowest at 76.6% in June 2026. - Across the 11 months ending August 2026, Yazoo’s estimated Share of Search among milkshake brands worldwide peaked at 18.8% in June 2026 and was lowest at 9.7% in May 2026. - Across the 11 months ending August 2026, Shaken Udder’s estimated Share of Search among milkshake brands worldwide peaked at 2.1% in June 2026 and was lowest at 1.1% in May 2026. - Across the 11 months ending August 2026, Shaken Udder, Crusha, Frijj and Cravendale held steady: their estimated Share of Search among milkshake brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Nesquik vs Yazoo: compare search popularity](/demand/global-en/compare/nesquik-vs-yazoo): 82.8% against 13.6% Share of Search. ## How did search popularity change for milkshake brands worldwide in August 2026? - Estimated monthly branded searches for Frijj worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Crusha worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026. - Estimated monthly branded searches for Nesquik worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Cravendale worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Nesquik | 82.8% | 368K | 0.0% | Nestlé | | 2 | Yazoo | 13.6% | 60.5K | 0.0% | Yazoo | | 3 | Shaken Udder | 1.5% | 6.6K | 0.0% | Shaken Udder | | 4 | Crusha | 0.99% | 4.4K | 0.0% | Crusha | | 5 | Frijj | 0.81% | 3.6K | 0.0% | Frijj | | 6 | Cravendale | 0.36% | 1.6K | 0.0% | Cravendale | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nesquik | 450K | 85.6% | 1 | | Oct 2025 | Yazoo | 60.5K | 11.5% | 2 | | Oct 2025 | Shaken Udder | 6.6K | 1.3% | 3 | | Oct 2025 | Crusha | 3.6K | 0.69% | 4 | | Oct 2025 | Frijj | 2.9K | 0.55% | 5 | | Oct 2025 | Cravendale | 1.9K | 0.36% | 6 | | Nov 2025 | Nesquik | 368K | 82.7% | 1 | | Nov 2025 | Yazoo | 60.5K | 13.6% | 2 | | Nov 2025 | Shaken Udder | 8.1K | 1.8% | 3 | | Nov 2025 | Crusha | 3.6K | 0.81% | 4 | | Nov 2025 | Frijj | 2.9K | 0.65% | 5 | | Nov 2025 | Cravendale | 1.9K | 0.43% | 6 | | Dec 2025 | Nesquik | 368K | 83.4% | 1 | | Dec 2025 | Yazoo | 60.5K | 13.7% | 2 | | Dec 2025 | Shaken Udder | 5.4K | 1.2% | 3 | | Dec 2025 | Crusha | 3.6K | 0.82% | 4 | | Dec 2025 | Frijj | 1.9K | 0.43% | 5 | | Dec 2025 | Cravendale | 1.6K | 0.36% | 6 | | Jan 2026 | Nesquik | 368K | 80.8% | 1 | | Jan 2026 | Yazoo | 74K | 16.3% | 2 | | Jan 2026 | Shaken Udder | 5.4K | 1.2% | 3 | | Jan 2026 | Crusha | 3.6K | 0.79% | 4 | | Jan 2026 | Frijj | 2.4K | 0.53% | 5 | | Jan 2026 | Cravendale | 1.9K | 0.42% | 6 | | Feb 2026 | Nesquik | 368K | 83.4% | 1 | | Feb 2026 | Yazoo | 60.5K | 13.7% | 2 | | Feb 2026 | Shaken Udder | 5.4K | 1.2% | 3 | | Feb 2026 | Crusha | 3.6K | 0.82% | 4 | | Feb 2026 | Frijj | 2.4K | 0.54% | 5 | | Feb 2026 | Cravendale | 1.6K | 0.36% | 6 | | Mar 2026 | Nesquik | 368K | 80.4% | 1 | | Mar 2026 | Yazoo | 74K | 16.2% | 2 | | Mar 2026 | Shaken Udder | 6.6K | 1.4% | 3 | | Mar 2026 | Crusha | 4.4K | 0.96% | 4 | | Mar 2026 | Frijj | 2.9K | 0.63% | 5 | | Mar 2026 | Cravendale | 1.6K | 0.35% | 6 | | Apr 2026 | Nesquik | 368K | 83% | 1 | | Apr 2026 | Yazoo | 60.5K | 13.7% | 2 | | Apr 2026 | Shaken Udder | 6.6K | 1.5% | 3 | | Apr 2026 | Crusha | 3.6K | 0.81% | 4 | | Apr 2026 | Frijj | 2.9K | 0.65% | 5 | | Apr 2026 | Cravendale | 1.6K | 0.36% | 6 | | May 2026 | Nesquik | 673K | 88% | 1 | | May 2026 | Yazoo | 74K | 9.7% | 2 | | May 2026 | Shaken Udder | 8.1K | 1.1% | 3 | | May 2026 | Crusha | 4.4K | 0.58% | 4 | | May 2026 | Frijj | 3.6K | 0.47% | 5 | | May 2026 | Cravendale | 1.6K | 0.21% | 6 | | Jun 2026 | Nesquik | 301K | 76.6% | 1 | | Jun 2026 | Yazoo | 74K | 18.8% | 2 | | Jun 2026 | Shaken Udder | 8.1K | 2.1% | 3 | | Jun 2026 | Crusha | 4.4K | 1.1% | 4 | | Jun 2026 | Frijj | 4.4K | 1.1% | 5 | | Jun 2026 | Cravendale | 1.3K | 0.33% | 6 | | Jul 2026 | Nesquik | 368K | 82.8% | 1 | | Jul 2026 | Yazoo | 60.5K | 13.6% | 2 | | Jul 2026 | Shaken Udder | 6.6K | 1.5% | 3 | | Jul 2026 | Crusha | 4.4K | 0.99% | 4 | | Jul 2026 | Frijj | 3.6K | 0.81% | 5 | | Jul 2026 | Cravendale | 1.6K | 0.36% | 6 | | Aug 2026 | Nesquik | 368K | 82.8% | 1 | | Aug 2026 | Yazoo | 60.5K | 13.6% | 2 | | Aug 2026 | Shaken Udder | 6.6K | 1.5% | 3 | | Aug 2026 | Crusha | 4.4K | 0.99% | 4 | | Aug 2026 | Frijj | 3.6K | 0.81% | 5 | | Aug 2026 | Cravendale | 1.6K | 0.36% | 6 | | Sep 2026 | Cravendale | — | — | — | | Sep 2026 | Crusha | — | — | — | | Sep 2026 | Frijj | — | — | — | | Sep 2026 | Nesquik | — | — | — | | Sep 2026 | Shaken Udder | — | — | — | | Sep 2026 | Yazoo | — | — | — | ## What is being compared - **Cravendale**: Measured on the search term “cravendale”. - **Crusha**: Measured on the search term “crusha”. - **Frijj**: Measured on the search term “frijj milkshake”. - **Nesquik**: Measured on the search term “nesquik”. - **Shaken Udder**: Measured on the search term “shaken udder”. - **Yazoo**: Measured on the search term “yazoo”. - [Cravendale](/demand/global-en/brands/cravendale) - [Crusha](/demand/global-en/brands/crusha) - [Frijj](/demand/global-en/brands/frijj) - [Nesquik](/demand/global-en/brands/nesquik) - [Shaken Udder](/demand/global-en/brands/shaken-udder) - [Yazoo](/demand/global-en/brands/yazoo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among milkshake brands worldwide? In August 2026, Nesquik was the most searched among milkshake brands worldwide, with an estimated 368K branded searches and 82.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Milkshake brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/milkshake-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/milkshake-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.