---
title: "Milk brands: Which are searched most?"
description: "Compare the milk brands shoppers choose between. Share of Search among Oatly, Alpro, Fairlife, Almond Breeze, Anchor and Meadow Fresh, the milk brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/milk-brands"
publisher: "Brandwave"
---

# Milk brands: Which are searched most?

Compare the milk brands shoppers choose between. Share of Search among Oatly, Alpro, Fairlife, Almond Breeze, Anchor and Meadow Fresh, the milk brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Milk brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Oatly, 41.7%

## Which brand is most popular in search among milk brands worldwide?

- In August 2026, Oatly was the most searched among milk brands worldwide, with an estimated 165K branded searches and 41.7% estimated Share of Search within this set.
- Alpro is in 2nd place, 13.9 percentage points behind at 27.8% Share of Search.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among milk brands worldwide increased from 39.6% to 41.7%.
- Across the 11 months ending August 2026, Alpro’s estimated Share of Search among milk brands worldwide decreased from 32.4% to 27.8%.
- Across the 11 months ending August 2026, Fairlife’s estimated Share of Search among milk brands worldwide increased from 21.7% to 22.9%.
- Across the 11 months ending August 2026, Almond Breeze’s estimated Share of Search among milk brands worldwide increased from 3.6% to 4.6%.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among milk brands worldwide peaked at 44.3% in March 2026 and was lowest at 37.8% in July 2026.
- Across the 11 months ending August 2026, Alpro’s estimated Share of Search among milk brands worldwide peaked at 33.6% in February 2026 and was lowest at 25.2% in July 2026.
- Across the 11 months ending August 2026, Fairlife’s estimated Share of Search among milk brands worldwide peaked at 30.9% in July 2026 and was lowest at 18.4% in February 2026.
- Across the 11 months ending August 2026, Almond Breeze’s estimated Share of Search among milk brands worldwide peaked at 4.6% in August 2026 and was lowest at 3.3% in March 2026.
- Across the 11 months ending August 2026, Anchor and Meadow Fresh held steady: their estimated Share of Search among milk brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Oatly vs Alpro: compare search popularity](/demand/global-en/compare/alpro-vs-oatly): 41.7% against 27.8% Share of Search.
- [Oatly vs Fairlife: compare search popularity](/demand/global-en/compare/fairlife-vs-oatly): 41.7% against 22.9% Share of Search.
- [Oatly vs Almond Breeze: compare search popularity](/demand/global-en/compare/almond-breeze-vs-oatly): 41.7% against 4.6% Share of Search.
- [Oatly vs Anchor: compare search popularity](/demand/global-en/compare/anchor-vs-oatly): 41.7% against 2% Share of Search.
- [Alpro vs Fairlife: compare search popularity](/demand/global-en/compare/alpro-vs-fairlife): 27.8% against 22.9% Share of Search.
- [Alpro vs Almond Breeze: compare search popularity](/demand/global-en/compare/almond-breeze-vs-alpro): 27.8% against 4.6% Share of Search.
- [Alpro vs Anchor: compare search popularity](/demand/global-en/compare/alpro-vs-anchor): 27.8% against 2% Share of Search.
- [Fairlife vs Almond Breeze: compare search popularity](/demand/global-en/compare/almond-breeze-vs-fairlife): 22.9% against 4.6% Share of Search.
- [Fairlife vs Anchor: compare search popularity](/demand/global-en/compare/anchor-vs-fairlife): 22.9% against 2% Share of Search.
- [Almond Breeze vs Anchor: compare search popularity](/demand/global-en/compare/almond-breeze-vs-anchor): 4.6% against 2% Share of Search.

## How did search popularity change for milk brands worldwide in August 2026?

- In August 2026, Alpro overtook Fairlife to rank 2nd among milk brands worldwide, at 27.8%.
- In August 2026, Oatly gained estimated Share of Search among milk brands worldwide, from 37.8% to 41.7%.
- In August 2026, Almond Breeze gained estimated Share of Search among milk brands worldwide, from 3.4% to 4.6%.
- In August 2026, Fairlife lost estimated Share of Search among milk brands worldwide, from 30.9% to 22.9%.
- Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Meadow Fresh worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oatly | 41.7% | 165K | 0.0% | Oatly |
| 2 | Alpro | 27.8% | 110K | 0.0% | Alpro |
| 3 | Fairlife | 22.9% | 90.5K | -33.0% | Fairlife |
| 4 | Almond Breeze | 4.6% | 18.1K | +22.3% | Almond Breeze |
| 5 | Anchor | 2% | 8.1K | 0.0% | Anchor |
| 6 | Meadow Fresh | 0.91% | 3.6K | 0.0% | Meadow Fresh |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oatly | 165K | 39.6% | 1 |
| Oct 2025 | Alpro | 135K | 32.4% | 2 |
| Oct 2025 | Fairlife | 90.5K | 21.7% | 3 |
| Oct 2025 | Almond Breeze | 14.8K | 3.6% | 4 |
| Oct 2025 | Anchor | 6.6K | 1.6% | 5 |
| Oct 2025 | Meadow Fresh | 4.4K | 1.1% | 6 |
| Nov 2025 | Oatly | 165K | 44% | 1 |
| Nov 2025 | Alpro | 110K | 29.3% | 2 |
| Nov 2025 | Fairlife | 74K | 19.7% | 3 |
| Nov 2025 | Almond Breeze | 14.8K | 3.9% | 4 |
| Nov 2025 | Anchor | 6.6K | 1.8% | 5 |
| Nov 2025 | Meadow Fresh | 4.4K | 1.2% | 6 |
| Dec 2025 | Oatly | 135K | 43.8% | 1 |
| Dec 2025 | Alpro | 90.5K | 29.4% | 2 |
| Dec 2025 | Fairlife | 60.5K | 19.6% | 3 |
| Dec 2025 | Almond Breeze | 12.1K | 3.9% | 4 |
| Dec 2025 | Anchor | 6.6K | 2.1% | 5 |
| Dec 2025 | Meadow Fresh | 3.6K | 1.2% | 6 |
| Jan 2026 | Oatly | 165K | 39.2% | 1 |
| Jan 2026 | Alpro | 135K | 32.1% | 2 |
| Jan 2026 | Fairlife | 90.5K | 21.5% | 3 |
| Jan 2026 | Almond Breeze | 18.1K | 4.3% | 4 |
| Jan 2026 | Anchor | 8.1K | 1.9% | 5 |
| Jan 2026 | Meadow Fresh | 4.4K | 1% | 6 |
| Feb 2026 | Oatly | 165K | 41.1% | 1 |
| Feb 2026 | Alpro | 135K | 33.6% | 2 |
| Feb 2026 | Fairlife | 74K | 18.4% | 3 |
| Feb 2026 | Almond Breeze | 14.8K | 3.7% | 4 |
| Feb 2026 | Anchor | 8.1K | 2% | 5 |
| Feb 2026 | Meadow Fresh | 4.4K | 1.1% | 6 |
| Mar 2026 | Oatly | 201K | 44.3% | 1 |
| Mar 2026 | Alpro | 135K | 29.7% | 2 |
| Mar 2026 | Fairlife | 90.5K | 19.9% | 3 |
| Mar 2026 | Almond Breeze | 14.8K | 3.3% | 4 |
| Mar 2026 | Anchor | 8.1K | 1.8% | 5 |
| Mar 2026 | Meadow Fresh | 4.4K | 0.97% | 6 |
| Apr 2026 | Oatly | 165K | 39.5% | 1 |
| Apr 2026 | Alpro | 135K | 32.3% | 2 |
| Apr 2026 | Fairlife | 90.5K | 21.7% | 3 |
| Apr 2026 | Almond Breeze | 14.8K | 3.5% | 4 |
| Apr 2026 | Anchor | 8.1K | 1.9% | 5 |
| Apr 2026 | Meadow Fresh | 4.4K | 1.1% | 6 |
| May 2026 | Oatly | 165K | 39.6% | 1 |
| May 2026 | Alpro | 135K | 32.4% | 2 |
| May 2026 | Fairlife | 90.5K | 21.7% | 3 |
| May 2026 | Almond Breeze | 14.8K | 3.5% | 4 |
| May 2026 | Anchor | 8.1K | 1.9% | 5 |
| May 2026 | Meadow Fresh | 3.6K | 0.86% | 6 |
| Jun 2026 | Oatly | 165K | 42.2% | 1 |
| Jun 2026 | Alpro | 110K | 28.1% | 2 |
| Jun 2026 | Fairlife | 90.5K | 23.1% | 3 |
| Jun 2026 | Almond Breeze | 14.8K | 3.8% | 4 |
| Jun 2026 | Anchor | 6.6K | 1.7% | 5 |
| Jun 2026 | Meadow Fresh | 4.4K | 1.1% | 6 |
| Jul 2026 | Oatly | 165K | 37.8% | 1 |
| Jul 2026 | Fairlife | 135K | 30.9% | 2 |
| Jul 2026 | Alpro | 110K | 25.2% | 3 |
| Jul 2026 | Almond Breeze | 14.8K | 3.4% | 4 |
| Jul 2026 | Anchor | 8.1K | 1.9% | 5 |
| Jul 2026 | Meadow Fresh | 3.6K | 0.82% | 6 |
| Aug 2026 | Oatly | 165K | 41.7% | 1 |
| Aug 2026 | Alpro | 110K | 27.8% | 2 |
| Aug 2026 | Fairlife | 90.5K | 22.9% | 3 |
| Aug 2026 | Almond Breeze | 18.1K | 4.6% | 4 |
| Aug 2026 | Anchor | 8.1K | 2% | 5 |
| Aug 2026 | Meadow Fresh | 3.6K | 0.91% | 6 |
| Sep 2026 | Almond Breeze | — | — | — |
| Sep 2026 | Alpro | — | — | — |
| Sep 2026 | Anchor | — | — | — |
| Sep 2026 | Fairlife | — | — | — |
| Sep 2026 | Meadow Fresh | — | — | — |
| Sep 2026 | Oatly | — | — | — |

## What is being compared

- **Almond Breeze**: Measured on the search term “almond breeze”.
- **Alpro**: Measured on the search term “alpro”.
- **Anchor**: Measured on the search term “anchor milk”.
- **Fairlife**: Measured on the search term “fairlife”.
- **Meadow Fresh**: Measured on the search term “meadow fresh”.
- **Oatly**: Measured on the search term “oatly”.

- [Almond Breeze](/demand/global-en/brands/almond-breeze)
- [Alpro](/demand/global-en/brands/alpro)
- [Anchor](/demand/global-en/brands/anchor)
- [Fairlife](/demand/global-en/brands/fairlife)
- [Meadow Fresh](/demand/global-en/brands/meadow-fresh)
- [Oatly](/demand/global-en/brands/oatly)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among milk brands worldwide?

In August 2026, Oatly was the most searched among milk brands worldwide, with an estimated 165K branded searches and 41.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Milk brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/milk-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.