--- title: "Panasonic vs Samsung: Which is searched more?" description: "Is Panasonic or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/microwave-brands/compare/panasonic-vs-samsung" publisher: "Brandwave" --- # Panasonic vs Samsung: Which is searched more? Is Panasonic or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Panasonic and Samsung - **Competitive set**: Microwave brands - **Market**: Global - **Month measured**: Sep 2026 - **Panasonic Share of Search**: 55% - **Samsung Share of Search**: 8.1% ## Is Panasonic or Samsung more popular in search? - In September 2026, Panasonic had more branded searches than Samsung among microwave brands worldwide. Panasonic had about 1 million branded searches, while Samsung had 151,000. Panasonic made up 55% of all microwave brand searches we track, and Samsung accounted for 8.1%. - Panasonic was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Panasonic’s share of searches among microwave brands worldwide moved from 55.3% to 55%, and its estimated monthly branded searches moved from 1.1M to 1M. - Across the 12 months ending September 2026, Samsung’s share of searches among microwave brands worldwide moved from 7.5% to 8.1%, and its estimated monthly branded searches held steady at 151K. ## Top microwave brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Panasonic appeared in all five answers. Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toshiba | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Panasonic | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GE Appliances | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | LG | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Breville | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sharp | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about microwave brands - Asked ChatGPT "Which microwave brand should I buy?": 1. Panasonic, 2. Toshiba, 3. Sharp, 4. Breville - Asked ChatGPT "What are the best microwave brands?": 1. Panasonic, 2. Toshiba, 3. LG, 4. GE Appliances, 5. Sharp - Asked ChatGPT "What's the best microwave brand for everyday cooking?": 1. Panasonic, 2. Toshiba, 3. GE Appliances, 4. Breville - Searched Google, AI Overview "microwave brands": 1. Toshiba, 2. LG, 3. GE Appliances, 4. Panasonic, 5. Sharp - Searched Google, AI Overview "best microwave": 1. Toshiba, 2. Breville, 3. Panasonic Not named in any answer: Samsung and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for microwave brands worldwide in September 2026? - In September 2026, Breville overtook Samsung to rank 3rd among microwave brands worldwide, with 9.9% of the searches. - In September 2026, Panasonic gained share of searches among microwave brands worldwide, from 53.3% to 55%. - In September 2026, Samsung lost share of searches among microwave brands worldwide, from 9% to 8.1%. ## Month by month | Month | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1M | 55.3% | 1 | 151K | 7.5% | 3 | | Nov 2025 | 1.1M | 51.8% | 1 | 185K | 8.9% | 4 | | Dec 2025 | 1M | 52.7% | 1 | 151K | 7.6% | 4 | | Jan 2026 | 1.1M | 52.6% | 1 | 151K | 7.5% | 4 | | Feb 2026 | 1.2M | 56.3% | 1 | 176K | 8.2% | 3 | | Mar 2026 | 1.1M | 52.1% | 1 | 176K | 8.1% | 3 | | Apr 2026 | 1.3M | 62% | 1 | 151K | 7% | 3 | | May 2026 | 1.3M | 61.9% | 1 | 151K | 7.2% | 4 | | Jun 2026 | 1.1M | 58% | 1 | 151K | 8% | 3 | | Jul 2026 | 1M | 56% | 1 | 176K | 9.4% | 3 | | Aug 2026 | 1M | 53.3% | 1 | 176K | 9% | 3 | | Sep 2026 | 1M | 55% | 1 | 151K | 8.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Panasonic’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Panasonic**: Measured on the search terms “panasonic”, “panasonic air conditioner”, “panasonic microwave” and “panasonic tv”, summed into one figure. - **Samsung**: Measured on the search terms “samsung com” and “samsung washer”, summed into one figure. - [Panasonic profile](/demand/global-en/brands/panasonic) - [Samsung profile](/demand/global-en/brands/samsung) - [All microwave brands worldwide](/demand/global-en/categories/microwave-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Panasonic or Samsung more popular in search? In September 2026, Panasonic had more branded searches than Samsung among microwave brands worldwide. Panasonic had about 1 million branded searches, while Samsung had 151,000. Panasonic made up 55% of all microwave brand searches we track, and Samsung accounted for 8.1%. ## Cite this page Brandwave. "Panasonic vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/microwave-brands/compare/panasonic-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/microwave-brands/compare/panasonic-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.