---
title: "Microwave brands: Which are searched most?"
description: "Compare the microwave brands people buy. Share of Search among Breville, LG, Samsung, Panasonic and Sharp, the microwave brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/microwave-brands"
publisher: "Brandwave"
---

# Microwave brands: Which are searched most?

Compare the microwave brands people buy. Share of Search among Breville, LG, Samsung, Panasonic and Sharp, the microwave brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Microwave brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Breville, 45.4%

## Which brand is most popular in search among microwave brands worldwide?

- In August 2026, Breville was the most searched among microwave brands worldwide, with an estimated 845K branded searches and 45.4% estimated Share of Search within this set.
- LG is in 2nd place, 17.9 percentage points behind at 27.5% Share of Search.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among microwave brands worldwide increased from 41.7% to 45.4%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among microwave brands worldwide increased from 26.5% to 27.5%.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among microwave brands worldwide decreased from 8.4% to 4%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among microwave brands worldwide peaked at 58.5% in December 2025 and was lowest at 41.3% in March 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among microwave brands worldwide peaked at 33% in March 2026 and was lowest at 18.7% in November 2025.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among microwave brands worldwide peaked at 22.9% in October 2025 and was lowest at 17.2% in December 2025.
- Across the 11 months ending August 2026, Samsung and Sharp held steady: their estimated Share of Search among microwave brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Breville vs LG: compare search popularity](/demand/global-en/compare/breville-vs-lg): 45.4% against 27.5% Share of Search.
- [Breville vs Samsung: compare search popularity](/demand/global-en/compare/breville-vs-samsung): 45.4% against 22.6% Share of Search.
- [Breville vs Panasonic: compare search popularity](/demand/global-en/compare/breville-vs-panasonic): 45.4% against 4% Share of Search.
- [LG vs Samsung: compare search popularity](/demand/global-en/compare/lg-vs-samsung): 27.5% against 22.6% Share of Search.
- [LG vs Panasonic: compare search popularity](/demand/global-en/compare/lg-vs-panasonic): 27.5% against 4% Share of Search.
- [Samsung vs Panasonic: compare search popularity](/demand/global-en/compare/panasonic-vs-samsung): 22.6% against 4% Share of Search.

## How did search popularity change for microwave brands worldwide in August 2026?

- In August 2026, LG gained estimated Share of Search among microwave brands worldwide, from 24.8% to 27.5%.
- In August 2026, Samsung gained estimated Share of Search among microwave brands worldwide, from 21.6% to 22.6%.
- In August 2026, Breville lost estimated Share of Search among microwave brands worldwide, from 48.8% to 45.4%.
- Panasonic’s estimated Share of Search among microwave brands worldwide has lost ground for 3 months in a row, from 4.5% to 4% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 45.4% | 845K | -0.3% | Breville |
| 2 | LG | 27.5% | 513K | +19.0% | LG |
| 3 | Samsung | 22.6% | 422K | +12.0% | Samsung |
| 4 | Panasonic | 4% | 74K | 0.0% | Panasonic |
| 5 | Sharp | 0.53% | 9.9K | 0.0% | Sharp |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 820K | 41.7% | 1 |
| Oct 2025 | LG | 522K | 26.5% | 2 |
| Oct 2025 | Samsung | 452K | 22.9% | 3 |
| Oct 2025 | Panasonic | 165K | 8.4% | 4 |
| Oct 2025 | Sharp | 9.9K | 0.5% | 5 |
| Nov 2025 | Breville | 1.4M | 57.1% | 1 |
| Nov 2025 | LG | 445K | 18.7% | 2 |
| Nov 2025 | Samsung | 431K | 18.1% | 3 |
| Nov 2025 | Panasonic | 135K | 5.7% | 4 |
| Nov 2025 | Sharp | 9.9K | 0.42% | 5 |
| Dec 2025 | Breville | 1.3M | 58.5% | 1 |
| Dec 2025 | LG | 440K | 19.1% | 2 |
| Dec 2025 | Samsung | 397K | 17.2% | 3 |
| Dec 2025 | Panasonic | 110K | 4.8% | 4 |
| Dec 2025 | Sharp | 9.9K | 0.43% | 5 |
| Jan 2026 | Breville | 1.1M | 50.4% | 1 |
| Jan 2026 | LG | 522K | 24.9% | 2 |
| Jan 2026 | Samsung | 397K | 18.9% | 3 |
| Jan 2026 | Panasonic | 110K | 5.3% | 4 |
| Jan 2026 | Sharp | 9.9K | 0.47% | 5 |
| Feb 2026 | Breville | 759K | 43.4% | 1 |
| Feb 2026 | LG | 513K | 29.3% | 2 |
| Feb 2026 | Samsung | 377K | 21.5% | 3 |
| Feb 2026 | Panasonic | 90.5K | 5.2% | 4 |
| Feb 2026 | Sharp | 9.9K | 0.57% | 5 |
| Mar 2026 | Breville | 765K | 41.3% | 1 |
| Mar 2026 | LG | 613K | 33% | 2 |
| Mar 2026 | Samsung | 377K | 20.3% | 3 |
| Mar 2026 | Panasonic | 90.5K | 4.9% | 4 |
| Mar 2026 | Sharp | 9.9K | 0.53% | 5 |
| Apr 2026 | Breville | 768K | 46.9% | 1 |
| Apr 2026 | LG | 431K | 26.3% | 2 |
| Apr 2026 | Samsung | 352K | 21.5% | 3 |
| Apr 2026 | Panasonic | 74K | 4.5% | 4 |
| Apr 2026 | Sharp | 12.1K | 0.74% | 5 |
| May 2026 | Breville | 768K | 47% | 1 |
| May 2026 | LG | 431K | 26.4% | 2 |
| May 2026 | Samsung | 352K | 21.5% | 3 |
| May 2026 | Panasonic | 74K | 4.5% | 4 |
| May 2026 | Sharp | 9.9K | 0.61% | 5 |
| Jun 2026 | Breville | 775K | 47.2% | 1 |
| Jun 2026 | LG | 431K | 26.2% | 2 |
| Jun 2026 | Samsung | 352K | 21.4% | 3 |
| Jun 2026 | Panasonic | 74K | 4.5% | 4 |
| Jun 2026 | Sharp | 9.9K | 0.6% | 5 |
| Jul 2026 | Breville | 848K | 48.8% | 1 |
| Jul 2026 | LG | 431K | 24.8% | 2 |
| Jul 2026 | Samsung | 377K | 21.6% | 3 |
| Jul 2026 | Panasonic | 74K | 4.3% | 4 |
| Jul 2026 | Sharp | 9.9K | 0.57% | 5 |
| Aug 2026 | Breville | 845K | 45.4% | 1 |
| Aug 2026 | LG | 513K | 27.5% | 2 |
| Aug 2026 | Samsung | 422K | 22.6% | 3 |
| Aug 2026 | Panasonic | 74K | 4% | 4 |
| Aug 2026 | Sharp | 9.9K | 0.53% | 5 |
| Sep 2026 | Breville | — | — | — |
| Sep 2026 | LG | — | — | — |
| Sep 2026 | Panasonic | — | — | — |
| Sep 2026 | Samsung | — | — | — |
| Sep 2026 | Sharp | — | — | — |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.
- **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure.
- **Panasonic**: Measured on the search term “panasonic tv”.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Sharp**: Measured on the search term “sharp electronics”.

- [Breville](/demand/global-en/brands/breville)
- [LG](/demand/global-en/brands/lg)
- [Panasonic](/demand/global-en/brands/panasonic)
- [Samsung](/demand/global-en/brands/samsung)
- [Sharp](/demand/global-en/brands/sharp-electronics)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among microwave brands worldwide?

In August 2026, Breville was the most searched among microwave brands worldwide, with an estimated 845K branded searches and 45.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Microwave brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/microwave-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/microwave-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.