---
title: "Audio-Technica vs RODE: Which is searched more?"
description: "Which is more popular in search, Audio-Technica or RODE? Compare estimated monthly branded-search demand and Share of Search inside the Microphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/microphone-brands/compare/audio-technica-vs-rode"
publisher: "Brandwave"
---

# Audio-Technica vs RODE: Which is searched more?

Which is more popular in search, Audio-Technica or RODE? Compare estimated monthly branded-search demand and Share of Search inside the Microphone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audio-Technica and RODE
- **Competitive set**: Microphone brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Audio-Technica Share of Search**: 40.7%
- **RODE Share of Search**: 0.07%

## Which is more popular in search, Audio-Technica or RODE?

- In August 2026, Audio-Technica had more branded searches than RODE among microphone brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to RODE’s 480, and held a 40.7% Share of Search versus RODE’s 0.07%.
- Audio-Technica was ahead of RODE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands worldwide moved from 42.4% to 40.7%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 590 to 480.

## How did search popularity change for microphone brands worldwide in August 2026?

- In August 2026, Audio-Technica lost estimated Share of Search among microphone brands worldwide, from 41.6% to 40.7%.
- Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Month by month

| Month | Audio-Technica estimated searches | Audio-Technica Share of Search | Audio-Technica rank | RODE estimated searches | RODE Share of Search | RODE rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 337K | 42.4% | 1 | 590 | 0.07% | 6 |
| Nov 2025 | 412K | 44.1% | 1 | 720 | 0.08% | 6 |
| Dec 2025 | 405K | 44.7% | 1 | 720 | 0.08% | 6 |
| Jan 2026 | 404K | 45% | 1 | 880 | 0.1% | 6 |
| Feb 2026 | 298K | 40.7% | 1 | 590 | 0.08% | 6 |
| Mar 2026 | 282K | 38.4% | 1 | 720 | 0.1% | 6 |
| Apr 2026 | 271K | 39.5% | 1 | 590 | 0.09% | 6 |
| May 2026 | 275K | 38.7% | 1 | 480 | 0.07% | 6 |
| Jun 2026 | 282K | 41.9% | 1 | 480 | 0.07% | 6 |
| Jul 2026 | 289K | 41.6% | 1 | 390 | 0.06% | 6 |
| Aug 2026 | 282K | 40.7% | 1 | 480 | 0.07% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Audio-Technica’s and RODE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure.
- **RODE**: Measured on the search term “rode com”.

- [Audio-Technica profile](/demand/global-en/brands/audio-technica)
- [RODE profile](/demand/global-en/brands/rode)
- [All microphone brands worldwide](/demand/global-en/categories/microphone-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Audio-Technica or RODE?

In August 2026, Audio-Technica had more branded searches than RODE among microphone brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to RODE’s 480, and held a 40.7% Share of Search versus RODE’s 0.07%.

## Cite this page

Brandwave. "Audio-Technica vs RODE: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/microphone-brands/compare/audio-technica-vs-rode

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/microphone-brands/compare/audio-technica-vs-rode. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.