---
title: "Microphone brands: Which brands are most popular in search?"
description: "Compare the microphone brands people buy. Share of Search among Audio-Technica, Shure, Blue, Sennheiser, AKG and RODE, the microphone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/microphone-brands"
publisher: "Brandwave"
---

# Microphone brands: Which brands are most popular in search?

Compare the microphone brands people buy. Share of Search among Audio-Technica, Shure, Blue, Sennheiser, AKG and RODE, the microphone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Microphone brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Audio-Technica, 40.7%

## Which brand is most popular in search among microphone brands worldwide?

- In August 2026, Audio-Technica was the most searched among microphone brands worldwide, with an estimated 282K branded searches and 40.7% estimated Share of Search within this set.
- Shure is in 2nd place, 24.8 percentage points behind at 15.9% Share of Search.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands worldwide decreased from 42.4% to 40.7%.
- Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands worldwide decreased from 17% to 15.9%.
- Across the 11 months ending August 2026, Blue’s estimated Share of Search among microphone brands worldwide increased from 13.7% to 15.7%.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands worldwide decreased from 15.4% to 14.5%.
- Across the 11 months ending August 2026, AKG’s estimated Share of Search among microphone brands worldwide increased from 11.4% to 13.1%.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands worldwide peaked at 45% in January 2026 and was lowest at 38.4% in March 2026.
- Across the 11 months ending August 2026, Shure’s estimated Share of Search among microphone brands worldwide peaked at 19.7% in April 2026 and was lowest at 14.5% in November 2025.
- Across the 11 months ending August 2026, Blue’s estimated Share of Search among microphone brands worldwide peaked at 15.7% in August 2026 and was lowest at 13.2% in June 2026.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among microphone brands worldwide peaked at 15.9% in March 2026 and was lowest at 13% in January 2026.
- Across the 11 months ending August 2026, AKG’s estimated Share of Search among microphone brands worldwide peaked at 13.5% in June 2026 and was lowest at 11.4% in October 2025.
- Across the 11 months ending August 2026, Blue rose from 4th to 3rd among microphone brands worldwide.
- Across the 11 months ending August 2026, Sennheiser fell from 3rd to 4th among microphone brands worldwide.
- Across the 11 months ending August 2026, RODE held steady: its estimated Share of Search among microphone brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Audio-Technica vs Shure: compare search popularity](/demand/global-en/compare/audio-technica-vs-shure): 40.7% against 15.9% Share of Search.
- [Audio-Technica vs Blue: compare search popularity](/demand/global-en/compare/audio-technica-vs-blue-microphones): 40.7% against 15.7% Share of Search.
- [Audio-Technica vs Sennheiser: compare search popularity](/demand/global-en/compare/audio-technica-vs-sennheiser): 40.7% against 14.5% Share of Search.
- [Audio-Technica vs AKG: compare search popularity](/demand/global-en/compare/akg-vs-audio-technica): 40.7% against 13.1% Share of Search.
- [Shure vs Blue: compare search popularity](/demand/global-en/compare/blue-microphones-vs-shure): 15.9% against 15.7% Share of Search.
- [Shure vs Sennheiser: compare search popularity](/demand/global-en/compare/sennheiser-vs-shure): 15.9% against 14.5% Share of Search.
- [Shure vs AKG: compare search popularity](/demand/global-en/compare/akg-vs-shure): 15.9% against 13.1% Share of Search.
- [Blue vs Sennheiser: compare search popularity](/demand/global-en/compare/blue-microphones-vs-sennheiser): 15.7% against 14.5% Share of Search.
- [Blue vs AKG: compare search popularity](/demand/global-en/compare/akg-vs-blue-microphones): 15.7% against 13.1% Share of Search.
- [Sennheiser vs AKG: compare search popularity](/demand/global-en/compare/akg-vs-sennheiser): 14.5% against 13.1% Share of Search.

## How did search popularity change for microphone brands worldwide in August 2026?

- In August 2026, Blue gained estimated Share of Search among microphone brands worldwide, from 15.1% to 15.7%.
- In August 2026, Audio-Technica lost estimated Share of Search among microphone brands worldwide, from 41.6% to 40.7%.
- Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
- Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Audio-Technica | 40.7% | 282K | -2.6% | Audio-Technica |
| 2 | Shure | 15.9% | 110K | 0.0% | Shure |
| 3 | Blue | 15.7% | 109K | +3.1% | Blue |
| 4 | Sennheiser | 14.5% | 100K | +0.1% | Sennheiser |
| 5 | AKG | 13.1% | 90.5K | 0.0% | AKG |
| 6 | RODE | 0.07% | 480 | +23.1% | RODE |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Audio-Technica | 337K | 42.4% | 1 |
| Oct 2025 | Shure | 135K | 17% | 2 |
| Oct 2025 | Sennheiser | 123K | 15.4% | 3 |
| Oct 2025 | Blue | 109K | 13.7% | 4 |
| Oct 2025 | AKG | 90.5K | 11.4% | 5 |
| Oct 2025 | RODE | 590 | 0.07% | 6 |
| Nov 2025 | Audio-Technica | 412K | 44.1% | 1 |
| Nov 2025 | Sennheiser | 148K | 15.9% | 2 |
| Nov 2025 | Shure | 135K | 14.5% | 3 |
| Nov 2025 | Blue | 128K | 13.7% | 4 |
| Nov 2025 | AKG | 110K | 11.8% | 5 |
| Nov 2025 | RODE | 720 | 0.08% | 6 |
| Dec 2025 | Audio-Technica | 405K | 44.7% | 1 |
| Dec 2025 | Shure | 135K | 14.9% | 2 |
| Dec 2025 | Blue | 132K | 14.6% | 3 |
| Dec 2025 | Sennheiser | 123K | 13.6% | 4 |
| Dec 2025 | AKG | 110K | 12.2% | 5 |
| Dec 2025 | RODE | 720 | 0.08% | 6 |
| Jan 2026 | Audio-Technica | 404K | 45% | 1 |
| Jan 2026 | Shure | 135K | 15% | 2 |
| Jan 2026 | Blue | 132K | 14.7% | 3 |
| Jan 2026 | Sennheiser | 117K | 13% | 4 |
| Jan 2026 | AKG | 110K | 12.2% | 5 |
| Jan 2026 | RODE | 880 | 0.1% | 6 |
| Feb 2026 | Audio-Technica | 298K | 40.7% | 1 |
| Feb 2026 | Shure | 135K | 18.4% | 2 |
| Feb 2026 | Blue | 109K | 14.8% | 3 |
| Feb 2026 | Sennheiser | 100K | 13.7% | 4 |
| Feb 2026 | AKG | 90.5K | 12.3% | 5 |
| Feb 2026 | RODE | 590 | 0.08% | 6 |
| Mar 2026 | Audio-Technica | 282K | 38.4% | 1 |
| Mar 2026 | Shure | 135K | 18.4% | 2 |
| Mar 2026 | Sennheiser | 117K | 15.9% | 3 |
| Mar 2026 | Blue | 109K | 14.8% | 4 |
| Mar 2026 | AKG | 90.5K | 12.3% | 5 |
| Mar 2026 | RODE | 720 | 0.1% | 6 |
| Apr 2026 | Audio-Technica | 271K | 39.5% | 1 |
| Apr 2026 | Shure | 135K | 19.7% | 2 |
| Apr 2026 | Sennheiser | 96.3K | 14% | 3 |
| Apr 2026 | Blue | 92.1K | 13.4% | 4 |
| Apr 2026 | AKG | 90.5K | 13.2% | 5 |
| Apr 2026 | RODE | 590 | 0.09% | 6 |
| May 2026 | Audio-Technica | 275K | 38.7% | 1 |
| May 2026 | Shure | 135K | 19% | 2 |
| May 2026 | Blue | 105K | 14.8% | 3 |
| May 2026 | Sennheiser | 105K | 14.8% | 4 |
| May 2026 | AKG | 90.5K | 12.7% | 5 |
| May 2026 | RODE | 480 | 0.07% | 6 |
| Jun 2026 | Audio-Technica | 282K | 41.9% | 1 |
| Jun 2026 | Shure | 110K | 16.4% | 2 |
| Jun 2026 | Sennheiser | 100K | 14.9% | 3 |
| Jun 2026 | AKG | 90.5K | 13.5% | 4 |
| Jun 2026 | Blue | 88.8K | 13.2% | 5 |
| Jun 2026 | RODE | 480 | 0.07% | 6 |
| Jul 2026 | Audio-Technica | 289K | 41.6% | 1 |
| Jul 2026 | Shure | 110K | 15.8% | 2 |
| Jul 2026 | Blue | 105K | 15.1% | 3 |
| Jul 2026 | Sennheiser | 100K | 14.4% | 4 |
| Jul 2026 | AKG | 90.5K | 13% | 5 |
| Jul 2026 | RODE | 390 | 0.06% | 6 |
| Aug 2026 | Audio-Technica | 282K | 40.7% | 1 |
| Aug 2026 | Shure | 110K | 15.9% | 2 |
| Aug 2026 | Blue | 109K | 15.7% | 3 |
| Aug 2026 | Sennheiser | 100K | 14.5% | 4 |
| Aug 2026 | AKG | 90.5K | 13.1% | 5 |
| Aug 2026 | RODE | 480 | 0.07% | 6 |
| Sep 2026 | AKG | — | — | — |
| Sep 2026 | Audio-Technica | — | — | — |
| Sep 2026 | Blue | — | — | — |
| Sep 2026 | RODE | — | — | — |
| Sep 2026 | Sennheiser | — | — | — |
| Sep 2026 | Shure | — | — | — |

## What is being compared

- **AKG**: Measured on the search term “akg”.
- **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure.
- **Blue**: Measured on the search terms “blue microphone” and “blue yeti”, summed into one figure.
- **RODE**: Measured on the search term “rode com”.
- **Sennheiser**: Measured on the search terms “headphone sennheiser”, “sennheiser com”, “sennheiser headphones” and “sennheiser momentum”, summed into one figure.
- **Shure**: Measured on the search term “shure”.

- [AKG](/demand/global-en/brands/akg)
- [Audio-Technica](/demand/global-en/brands/audio-technica)
- [Blue](/demand/global-en/brands/blue-microphones)
- [RODE](/demand/global-en/brands/rode)
- [Sennheiser](/demand/global-en/brands/sennheiser)
- [Shure](/demand/global-en/brands/shure)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among microphone brands worldwide?

In August 2026, Audio-Technica was the most searched among microphone brands worldwide, with an estimated 282K branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Microphone brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/microphone-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/microphone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.