---
title: "Microcurrent device brands: Which are most popular?"
description: "Compare the at-home microcurrent devices people use to tone their face. Share of Search among NuFace, Therabody, Solawave, ZIIP, Foreo, Medicube and MyoLift, the microcurrent device brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/microcurrent-device-brands"
publisher: "Brandwave"
---

# Microcurrent device brands: Which are most popular?

Compare the at-home microcurrent devices people use to tone their face. Share of Search among NuFace, Therabody, Solawave, ZIIP, Foreo, Medicube and MyoLift, the microcurrent device brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Microcurrent device brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Oct 2026
- **Highest Share of Search**: NuFace, 38.9%

## Which brand is most popular in search among microcurrent device brands worldwide?

- In October 2026, NuFace was the most searched among microcurrent device brands worldwide, with an estimated 49.5K branded searches, 38.9% of all searches for the seven tracked by the Brandwave Brand Demand Index.
- Therabody is in 2nd place, 24 percentage points behind at 14.8%.
- Across the 12 months ending October 2026, NuFace’s share of searches among microcurrent device brands worldwide decreased from 41.2% to 38.9%.
- Across the 12 months ending October 2026, Therabody’s share of searches among microcurrent device brands worldwide decreased from 19.2% to 14.8%.
- Across the 12 months ending October 2026, Solawave’s share of searches among microcurrent device brands worldwide decreased from 15.1% to 14.2%.
- Across the 12 months ending October 2026, ZIIP’s share of searches among microcurrent device brands worldwide increased from 8.2% to 14.2%.
- Across the 12 months ending October 2026, Medicube’s share of searches among microcurrent device brands worldwide increased from 5.5% to 7.8%.
- Across the 12 months ending October 2026, NuFace’s share of searches among microcurrent device brands worldwide peaked at 44.6% in April 2026 and was lowest at 38.1% in August 2026.
- Across the 12 months ending October 2026, Therabody’s share of searches among microcurrent device brands worldwide peaked at 20.8% in December 2025 and was lowest at 11.4% in April 2026.
- Across the 12 months ending October 2026, Solawave’s share of searches among microcurrent device brands worldwide peaked at 17.5% in May 2026 and was lowest at 14.2% in October 2026.
- Across the 12 months ending October 2026, ZIIP’s share of searches among microcurrent device brands worldwide peaked at 14.2% in October 2026 and was lowest at 6.6% in December 2025.
- Across the 12 months ending October 2026, Foreo’s share of searches among microcurrent device brands worldwide peaked at 12.3% in March 2026 and was lowest at 7.8% in October 2026.
- Across the 12 months ending October 2026, Medicube’s share of searches among microcurrent device brands worldwide peaked at 9.3% in July 2026 and was lowest at 5.4% in December 2025.
- Across the 12 months ending October 2026, MyoLift’s share of searches among microcurrent device brands worldwide peaked at 2.8% in May 2026 and was lowest at 1.6% in December 2025.
- Across the 12 months ending October 2026, ZIIP rose from 5th to 4th among microcurrent device brands worldwide.
- Across the 12 months ending October 2026, Foreo fell from 4th to 5th among microcurrent device brands worldwide.
- Across the 12 months ending October 2026, MyoLift held steady: its share of searches among microcurrent device brands worldwide moved less than 0.5 percentage points.

## Top microcurrent device brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, NuFace appeared every time. NuFace was recommended most often, coming first in every answer. ZIIP was second, and Foreo was third. Solawave, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| NuFace | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| ZIIP | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Foreo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Therabody | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Solawave | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Medicube | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MyoLift | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about microcurrent device brands

- Asked ChatGPT "What's the best microcurrent device for the face?": 1. NuFace, 2. ZIIP, 3. Foreo
- Asked ChatGPT "Which at-home microcurrent device actually works?": 1. NuFace, 2. Foreo
- Asked ChatGPT "What microcurrent facial toning device should I buy?": 1. NuFace, 2. Foreo
- Searched Google, AI Overview "microcurrent facial device": 1. NuFace, 2. ZIIP, 3. Therabody
- Searched Google, AI Overview "microcurrent device": 1. NuFace, 2. ZIIP, 3. Therabody

Not named in any answer: Solawave, Medicube and MyoLift.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [NuFace vs Therabody: compare search popularity](/demand/global-en/compare/nuface-vs-therabody): 38.9% against 14.8% Share of Search.
- [NuFace vs Solawave: compare search popularity](/demand/global-en/compare/nuface-vs-solawave): 38.9% against 14.2% Share of Search.
- [NuFace vs ZIIP: compare search popularity](/demand/global-en/compare/nuface-vs-ziip-beauty): 38.9% against 14.2% Share of Search.
- [NuFace vs Foreo: compare search popularity](/demand/global-en/compare/foreo-vs-nuface): 38.9% against 7.8% Share of Search.
- [Therabody vs Solawave: compare search popularity](/demand/global-en/compare/solawave-vs-therabody): 14.8% against 14.2% Share of Search.
- [Therabody vs ZIIP: compare search popularity](/demand/global-en/compare/therabody-vs-ziip-beauty): 14.8% against 14.2% Share of Search.
- [Therabody vs Foreo: compare search popularity](/demand/global-en/compare/foreo-vs-therabody): 14.8% against 7.8% Share of Search.
- [Solawave vs ZIIP: compare search popularity](/demand/global-en/compare/solawave-vs-ziip-beauty): 14.2% Share of Search each.
- [Solawave vs Foreo: compare search popularity](/demand/global-en/compare/foreo-vs-solawave): 14.2% against 7.8% Share of Search.
- [ZIIP vs Foreo: compare search popularity](/demand/global-en/compare/foreo-vs-ziip-beauty): 14.2% against 7.8% Share of Search.

## How did search popularity change for microcurrent device brands worldwide in October 2026?

- In October 2026, ZIIP overtook Foreo to rank 4th among microcurrent device brands worldwide, with 14.2% of the searches.
- In October 2026, Therabody overtook Solawave to rank 2nd among microcurrent device brands worldwide, with 14.8% of the searches.
- In October 2026, Medicube gained share of searches among microcurrent device brands worldwide, from 7.1% to 7.8%.
- In October 2026, NuFace lost share of searches among microcurrent device brands worldwide, from 43.6% to 38.9%.
- In October 2026, Solawave lost share of searches among microcurrent device brands worldwide, from 15.9% to 14.2%.
- In October 2026, Foreo lost share of searches among microcurrent device brands worldwide, from 8.7% to 7.8%.
- Estimated monthly branded searches for MyoLift worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in October 2026.

## Which microcurrent device brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NuFace | 38.9% | 49.5K | 0.0% | NuFace |
| 2 | Therabody | 14.8% | 18.9K | +25.2% | Therabody |
| 3 | Solawave | 14.2% | 18.1K | 0.0% | Solawave |
| 4 | ZIIP | 14.2% | 18.1K | +82.8% | ZIIP |
| 5 | Foreo | 7.8% | 9.9K | 0.0% | Foreo |
| 6 | Medicube | 7.8% | 9.9K | +22.2% | Medicube |
| 7 | MyoLift | 2.3% | 2.9K | 0.0% | MyoLift |

Therabody sells other things too, so only its searches that name this product count here, like “theraface”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | NuFace | 90.5K | 41.2% | 1 |
| Nov 2025 | Therabody | 42.1K | 19.2% | 2 |
| Nov 2025 | Solawave | 33.1K | 15.1% | 3 |
| Nov 2025 | Foreo | 18.1K | 8.2% | 4 |
| Nov 2025 | ZIIP | 18.1K | 8.2% | 5 |
| Nov 2025 | Medicube | 12.1K | 5.5% | 6 |
| Nov 2025 | MyoLift | 5.4K | 2.5% | 7 |
| Dec 2025 | NuFace | 90.5K | 40.7% | 1 |
| Dec 2025 | Therabody | 46.3K | 20.8% | 2 |
| Dec 2025 | Solawave | 33.1K | 14.9% | 3 |
| Dec 2025 | Foreo | 22.2K | 10% | 4 |
| Dec 2025 | ZIIP | 14.8K | 6.6% | 5 |
| Dec 2025 | Medicube | 12.1K | 5.4% | 6 |
| Dec 2025 | MyoLift | 3.6K | 1.6% | 7 |
| Jan 2026 | NuFace | 90.5K | 43.7% | 1 |
| Jan 2026 | Solawave | 33.1K | 16% | 2 |
| Jan 2026 | Therabody | 28.3K | 13.7% | 3 |
| Jan 2026 | Foreo | 22.2K | 10.7% | 4 |
| Jan 2026 | Medicube | 14.8K | 7.1% | 5 |
| Jan 2026 | ZIIP | 14.8K | 7.1% | 6 |
| Jan 2026 | MyoLift | 3.6K | 1.7% | 7 |
| Feb 2026 | NuFace | 60.5K | 41.5% | 1 |
| Feb 2026 | Solawave | 22.2K | 15.2% | 2 |
| Feb 2026 | Therabody | 21.1K | 14.5% | 3 |
| Feb 2026 | Foreo | 14.8K | 10.2% | 4 |
| Feb 2026 | Medicube | 12.1K | 8.3% | 5 |
| Feb 2026 | ZIIP | 12.1K | 8.3% | 6 |
| Feb 2026 | MyoLift | 2.9K | 2% | 7 |
| Mar 2026 | NuFace | 60.5K | 41% | 1 |
| Mar 2026 | Solawave | 22.2K | 15.1% | 2 |
| Mar 2026 | Therabody | 18.9K | 12.8% | 3 |
| Mar 2026 | Foreo | 18.1K | 12.3% | 4 |
| Mar 2026 | Medicube | 12.1K | 8.2% | 5 |
| Mar 2026 | ZIIP | 12.1K | 8.2% | 6 |
| Mar 2026 | MyoLift | 3.6K | 2.4% | 7 |
| Apr 2026 | NuFace | 60.5K | 44.6% | 1 |
| Apr 2026 | Solawave | 22.2K | 16.4% | 2 |
| Apr 2026 | Therabody | 15.4K | 11.4% | 3 |
| Apr 2026 | Foreo | 14.8K | 10.9% | 4 |
| Apr 2026 | Medicube | 9.9K | 7.3% | 5 |
| Apr 2026 | ZIIP | 9.9K | 7.3% | 6 |
| Apr 2026 | MyoLift | 2.9K | 2.1% | 7 |
| May 2026 | NuFace | 49.5K | 38.9% | 1 |
| May 2026 | Solawave | 22.2K | 17.5% | 2 |
| May 2026 | Therabody | 17.2K | 13.5% | 3 |
| May 2026 | Foreo | 14.8K | 11.6% | 4 |
| May 2026 | Medicube | 9.9K | 7.8% | 5 |
| May 2026 | ZIIP | 9.9K | 7.8% | 6 |
| May 2026 | MyoLift | 3.6K | 2.8% | 7 |
| Jun 2026 | NuFace | 49.5K | 43.5% | 1 |
| Jun 2026 | Solawave | 18.1K | 15.9% | 2 |
| Jun 2026 | Therabody | 13.6K | 12% | 3 |
| Jun 2026 | Foreo | 9.9K | 8.7% | 4 |
| Jun 2026 | Medicube | 9.9K | 8.7% | 5 |
| Jun 2026 | ZIIP | 9.9K | 8.7% | 6 |
| Jun 2026 | MyoLift | 2.9K | 2.5% | 7 |
| Jul 2026 | NuFace | 40.5K | 38.2% | 1 |
| Jul 2026 | Solawave | 18.1K | 17.1% | 2 |
| Jul 2026 | Therabody | 15.4K | 14.5% | 3 |
| Jul 2026 | Foreo | 9.9K | 9.3% | 4 |
| Jul 2026 | Medicube | 9.9K | 9.3% | 5 |
| Jul 2026 | ZIIP | 9.9K | 9.3% | 6 |
| Jul 2026 | MyoLift | 2.4K | 2.3% | 7 |
| Aug 2026 | NuFace | 40.5K | 38.1% | 1 |
| Aug 2026 | Solawave | 18.1K | 17% | 2 |
| Aug 2026 | Therabody | 15.1K | 14.2% | 3 |
| Aug 2026 | Foreo | 9.9K | 9.3% | 4 |
| Aug 2026 | Medicube | 9.9K | 9.3% | 5 |
| Aug 2026 | ZIIP | 9.9K | 9.3% | 6 |
| Aug 2026 | MyoLift | 2.9K | 2.7% | 7 |
| Sep 2026 | NuFace | 49.5K | 43.6% | 1 |
| Sep 2026 | Solawave | 18.1K | 15.9% | 2 |
| Sep 2026 | Therabody | 15.1K | 13.3% | 3 |
| Sep 2026 | Foreo | 9.9K | 8.7% | 4 |
| Sep 2026 | ZIIP | 9.9K | 8.7% | 5 |
| Sep 2026 | Medicube | 8.1K | 7.1% | 6 |
| Sep 2026 | MyoLift | 2.9K | 2.6% | 7 |
| Oct 2026 | NuFace | 49.5K | 38.9% | 1 |
| Oct 2026 | Therabody | 18.9K | 14.8% | 2 |
| Oct 2026 | Solawave | 18.1K | 14.2% | 3 |
| Oct 2026 | ZIIP | 18.1K | 14.2% | 4 |
| Oct 2026 | Foreo | 9.9K | 7.8% | 5 |
| Oct 2026 | Medicube | 9.9K | 7.8% | 6 |
| Oct 2026 | MyoLift | 2.9K | 2.3% | 7 |

## How are branded searches counted for microcurrent device brands?

- **Foreo**: Measured on the search term “foreo bear”.
- **Medicube**: Measured on the search term “medicube age r”.
- **MyoLift**: Measured on the search term “myolift”.
- **NuFace**: Measured on the search term “nuface”.
- **Solawave**: Measured on the search term “solawave”.
- **Therabody**: Measured on the search terms “therabody theraface”, “theraface” and “theraface pro”, summed into one figure.
- **ZIIP**: Measured on the search term “ziip”.

- [Foreo](/demand/global-en/brands/foreo)
- [Medicube](/demand/global-en/brands/medicube)
- [MyoLift](/demand/global-en/brands/myolift)
- [NuFace](/demand/global-en/brands/nuface)
- [Solawave](/demand/global-en/brands/solawave)
- [Therabody](/demand/global-en/brands/therabody)
- [ZIIP](/demand/global-en/brands/ziip-beauty)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among microcurrent device brands worldwide?

In October 2026, NuFace was the most searched among microcurrent device brands worldwide, with an estimated 49.5K branded searches, 38.9% of all searches for the seven tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Microcurrent device brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/microcurrent-device-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/microcurrent-device-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.