---
title: "Micellar water brands: Which are searched most?"
description: "Compare the micellar water brands people buy. Share of Search among La Roche-Posay, Nivea, Garnier and Bioderma, the micellar water brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/micellar-water-brands"
publisher: "Brandwave"
---

# Micellar water brands: Which are searched most?

Compare the micellar water brands people buy. Share of Search among La Roche-Posay, Nivea, Garnier and Bioderma, the micellar water brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Micellar water brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: La Roche-Posay, 41%

## Which brand is most popular in search among micellar water brands worldwide?

- In September 2026, La Roche-Posay was the most searched among micellar water brands worldwide, with an estimated 1.8M branded searches and 41% estimated Share of Search within this set.
- Nivea is in 2nd place, 16.1 percentage points behind at 24.9% Share of Search.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among micellar water brands worldwide decreased from 41.6% to 41%.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among micellar water brands worldwide increased from 23.3% to 24.9%.
- Across the 12 months ending September 2026, Garnier’s estimated Share of Search among micellar water brands worldwide decreased from 22.6% to 21.8%.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among micellar water brands worldwide peaked at 50.8% in May 2026 and was lowest at 41% in September 2026.
- Across the 12 months ending September 2026, Nivea’s estimated Share of Search among micellar water brands worldwide peaked at 27.2% in November 2025 and was lowest at 18.3% in May 2026.
- Across the 12 months ending September 2026, Garnier’s estimated Share of Search among micellar water brands worldwide peaked at 22.6% in October 2025 and was lowest at 17.1% in January 2026.
- Across the 12 months ending September 2026, Bioderma’s estimated Share of Search among micellar water brands worldwide peaked at 13.5% in January 2026 and was lowest at 10.8% in July 2026.
- Across the 12 months ending September 2026, Bioderma held steady: its estimated Share of Search among micellar water brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [La Roche-Posay vs Nivea: compare search popularity](/demand/global-en/compare/la-roche-posay-vs-nivea): 41% against 24.9% Share of Search.
- [La Roche-Posay vs Garnier: compare search popularity](/demand/global-en/compare/garnier-vs-la-roche-posay): 41% against 21.8% Share of Search.
- [La Roche-Posay vs Bioderma: compare search popularity](/demand/global-en/compare/bioderma-vs-la-roche-posay): 41% against 12.3% Share of Search.
- [Nivea vs Garnier: compare search popularity](/demand/global-en/compare/garnier-vs-nivea): 24.9% against 21.8% Share of Search.
- [Nivea vs Bioderma: compare search popularity](/demand/global-en/compare/bioderma-vs-nivea): 24.9% against 12.3% Share of Search.
- [Garnier vs Bioderma: compare search popularity](/demand/global-en/compare/bioderma-vs-garnier): 21.8% against 12.3% Share of Search.

## How did search popularity change for micellar water brands worldwide in September 2026?

- In September 2026, Nivea gained estimated Share of Search among micellar water brands worldwide, from 22.7% to 24.9%.
- In September 2026, Bioderma gained estimated Share of Search among micellar water brands worldwide, from 10.9% to 12.3%.
- In September 2026, La Roche-Posay lost estimated Share of Search among micellar water brands worldwide, from 44.6% to 41%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 41% | 1.8M | -18.3% | La Roche-Posay |
| 2 | Nivea | 24.9% | 1.1M | -2.2% | Nivea |
| 3 | Garnier | 21.8% | 971K | -11.4% | Garnier |
| 4 | Bioderma | 12.3% | 550K | 0.0% | Bioderma |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | La Roche-Posay | 1.8M | 41.6% | 1 |
| Oct 2025 | Nivea | 1M | 23.3% | 2 |
| Oct 2025 | Garnier | 997K | 22.6% | 3 |
| Oct 2025 | Bioderma | 550K | 12.5% | 4 |
| Nov 2025 | La Roche-Posay | 2.2M | 42.8% | 1 |
| Nov 2025 | Nivea | 1.4M | 27.2% | 2 |
| Nov 2025 | Garnier | 897K | 17.1% | 3 |
| Nov 2025 | Bioderma | 673K | 12.9% | 4 |
| Dec 2025 | La Roche-Posay | 2.2M | 46.2% | 1 |
| Dec 2025 | Nivea | 1.2M | 24.5% | 2 |
| Dec 2025 | Garnier | 877K | 18.1% | 3 |
| Dec 2025 | Bioderma | 550K | 11.3% | 4 |
| Jan 2026 | La Roche-Posay | 2.2M | 45% | 1 |
| Jan 2026 | Nivea | 1.2M | 24.3% | 2 |
| Jan 2026 | Garnier | 852K | 17.1% | 3 |
| Jan 2026 | Bioderma | 673K | 13.5% | 4 |
| Feb 2026 | La Roche-Posay | 2.2M | 48.1% | 1 |
| Feb 2026 | Nivea | 1M | 21.8% | 2 |
| Feb 2026 | Garnier | 852K | 18.3% | 3 |
| Feb 2026 | Bioderma | 550K | 11.8% | 4 |
| Mar 2026 | La Roche-Posay | 2.7M | 50.3% | 1 |
| Mar 2026 | Garnier | 1M | 18.7% | 2 |
| Mar 2026 | Nivea | 1M | 18.6% | 3 |
| Mar 2026 | Bioderma | 673K | 12.4% | 4 |
| Apr 2026 | La Roche-Posay | 2.7M | 50.5% | 1 |
| Apr 2026 | Nivea | 1M | 18.7% | 2 |
| Apr 2026 | Garnier | 997K | 18.4% | 3 |
| Apr 2026 | Bioderma | 673K | 12.4% | 4 |
| May 2026 | La Roche-Posay | 2.7M | 50.8% | 1 |
| May 2026 | Garnier | 997K | 18.5% | 2 |
| May 2026 | Nivea | 985K | 18.3% | 3 |
| May 2026 | Bioderma | 673K | 12.5% | 4 |
| Jun 2026 | La Roche-Posay | 2.2M | 46.7% | 1 |
| Jun 2026 | Garnier | 1.1M | 21.9% | 2 |
| Jun 2026 | Nivea | 960K | 20% | 3 |
| Jun 2026 | Bioderma | 550K | 11.5% | 4 |
| Jul 2026 | La Roche-Posay | 2.2M | 44.1% | 1 |
| Jul 2026 | Nivea | 1.2M | 24.3% | 2 |
| Jul 2026 | Garnier | 1.1M | 20.7% | 3 |
| Jul 2026 | Bioderma | 550K | 10.8% | 4 |
| Aug 2026 | La Roche-Posay | 2.2M | 44.6% | 1 |
| Aug 2026 | Nivea | 1.1M | 22.7% | 2 |
| Aug 2026 | Garnier | 1.1M | 21.8% | 3 |
| Aug 2026 | Bioderma | 550K | 10.9% | 4 |
| Sep 2026 | La Roche-Posay | 1.8M | 41% | 1 |
| Sep 2026 | Nivea | 1.1M | 24.9% | 2 |
| Sep 2026 | Garnier | 971K | 21.8% | 3 |
| Sep 2026 | Bioderma | 550K | 12.3% | 4 |

## What is being compared

- **Bioderma**: Measured on the search term “bioderma”.
- **Garnier**: Measured on the search terms “garnier”, “garnier cleanser”, “garnier hair colour” and “garnier micellar water”, summed into one figure.
- **La Roche-Posay**: Measured on the search term “la roche posay”.
- **Nivea**: Measured on the search terms “nivea”, “nivea body lotion”, “nivea cream” and “nivea creme”, summed into one figure.

- [Bioderma](/demand/global-en/brands/bioderma)
- [Garnier](/demand/global-en/brands/garnier)
- [La Roche-Posay](/demand/global-en/brands/la-roche-posay)
- [Nivea](/demand/global-en/brands/nivea)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among micellar water brands worldwide?

In September 2026, La Roche-Posay was the most searched among micellar water brands worldwide, with an estimated 1.8M branded searches and 41% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Micellar water brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/micellar-water-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/micellar-water-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.