--- title: "Mic arm brands: Which are searched most?" description: "Compare the mic arm brands people buy. Share of Search among RODE, Blue and Elgato, the mic arm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mic-arm-brands" publisher: "Brandwave" --- # Mic arm brands: Which are searched most? Compare the mic arm brands people buy. Share of Search among RODE, Blue and Elgato, the mic arm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Mic arm brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: RODE, 77.5% ## Which brand is most popular in search among mic arm brands worldwide? - In September 2026, RODE was the most searched among mic arm brands worldwide, with an estimated 315K branded searches and 77.5% estimated Share of Search within this set. - Blue is in 2nd place, 55.7 percentage points behind at 21.9% Share of Search. - Across the 12 months ending September 2026, RODE’s estimated Share of Search among mic arm brands worldwide increased from 73.8% to 77.5%. - Across the 12 months ending September 2026, Blue’s estimated Share of Search among mic arm brands worldwide decreased from 25.6% to 21.9%. - Across the 12 months ending September 2026, RODE’s estimated Share of Search among mic arm brands worldwide peaked at 77.6% in May 2026 and was lowest at 69.6% in December 2025. - Across the 12 months ending September 2026, Blue’s estimated Share of Search among mic arm brands worldwide peaked at 29.7% in December 2025 and was lowest at 21.9% in September 2026. - Across the 12 months ending September 2026, Elgato held steady: its estimated Share of Search among mic arm brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [RODE vs Blue: compare search popularity](/demand/global-en/compare/blue-microphones-vs-rode): 77.5% against 21.9% Share of Search. ## How did search popularity change for mic arm brands worldwide in September 2026? - In September 2026, RODE gained estimated Share of Search among mic arm brands worldwide, from 74.1% to 77.5%. - In September 2026, Blue lost estimated Share of Search among mic arm brands worldwide, from 25.4% to 21.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | RODE | 77.5% | 315K | -0.6% | RODE | | 2 | Blue | 21.9% | 88.8K | -18.2% | Blue | | 3 | Elgato | 0.59% | 2.4K | 0.0% | Corsair | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | RODE | 313K | 73.8% | 1 | | Oct 2025 | Blue | 109K | 25.6% | 2 | | Oct 2025 | Elgato | 2.4K | 0.57% | 3 | | Nov 2025 | RODE | 370K | 73.9% | 1 | | Nov 2025 | Blue | 128K | 25.5% | 2 | | Nov 2025 | Elgato | 2.9K | 0.58% | 3 | | Dec 2025 | RODE | 310K | 69.6% | 1 | | Dec 2025 | Blue | 132K | 29.7% | 2 | | Dec 2025 | Elgato | 2.9K | 0.65% | 3 | | Jan 2026 | RODE | 313K | 69.9% | 1 | | Jan 2026 | Blue | 132K | 29.5% | 2 | | Jan 2026 | Elgato | 2.9K | 0.65% | 3 | | Feb 2026 | RODE | 309K | 73.6% | 1 | | Feb 2026 | Blue | 109K | 25.8% | 2 | | Feb 2026 | Elgato | 2.4K | 0.57% | 3 | | Mar 2026 | RODE | 317K | 74.1% | 1 | | Mar 2026 | Blue | 109K | 25.4% | 2 | | Mar 2026 | Elgato | 2.4K | 0.56% | 3 | | Apr 2026 | RODE | 308K | 76.6% | 1 | | Apr 2026 | Blue | 92.1K | 22.9% | 2 | | Apr 2026 | Elgato | 1.9K | 0.47% | 3 | | May 2026 | RODE | 313K | 77.6% | 1 | | May 2026 | Blue | 88.8K | 22% | 2 | | May 2026 | Elgato | 1.9K | 0.47% | 3 | | Jun 2026 | RODE | 313K | 77.6% | 1 | | Jun 2026 | Blue | 88.8K | 22% | 2 | | Jun 2026 | Elgato | 1.9K | 0.47% | 3 | | Jul 2026 | RODE | 315K | 74.6% | 1 | | Jul 2026 | Blue | 105K | 24.9% | 2 | | Jul 2026 | Elgato | 1.9K | 0.45% | 3 | | Aug 2026 | RODE | 317K | 74.1% | 1 | | Aug 2026 | Blue | 109K | 25.4% | 2 | | Aug 2026 | Elgato | 2.4K | 0.56% | 3 | | Sep 2026 | RODE | 315K | 77.5% | 1 | | Sep 2026 | Blue | 88.8K | 21.9% | 2 | | Sep 2026 | Elgato | 2.4K | 0.59% | 3 | ## What is being compared - **Blue**: Measured on the search terms “blue microphone” and “blue yeti”, summed into one figure. - **Elgato**: Measured on the search term “elgato mic arm”. - **RODE**: Measured on the search terms “rode com”, “rode mic”, “rode microphone”, “rode podcast”, “rode podcast microphone”, “rode podmic” and “rode wireless pro”, summed into one figure. - [Blue](/demand/global-en/brands/blue-microphones) - [Elgato](/demand/global-en/brands/elgato) - [RODE](/demand/global-en/brands/rode) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mic arm brands worldwide? In September 2026, RODE was the most searched among mic arm brands worldwide, with an estimated 315K branded searches and 77.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Mic arm brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mic-arm-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mic-arm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.