---
title: "Mezcal brands: Which are searched most?"
description: "Compare the mezcal brands people buy. Share of Search among 400 Conejos, Ilegal, Montelobos, Del Maguey, Casamigos, Dos Hombres, Madre, Bozal and Mezcal Unión, the mezcal brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mezcal-brands"
publisher: "Brandwave"
---

# Mezcal brands: Which are searched most?

Compare the mezcal brands people buy. Share of Search among 400 Conejos, Ilegal, Montelobos, Del Maguey, Casamigos, Dos Hombres, Madre, Bozal and Mezcal Unión, the mezcal brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mezcal brands
- **Market**: Global
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: 400 Conejos, 37.2%

## Which brand is most popular in search among mezcal brands worldwide?

- In September 2026, 400 Conejos was the most searched among mezcal brands worldwide, with an estimated 27.1K branded searches, 37.2% of all searches for the nine we track.
- Ilegal is in 2nd place, 23.6 percentage points behind at 13.6%.
- Across the 12 months ending September 2026, 400 Conejos’ share of searches among mezcal brands worldwide increased from 34% to 37.2%.
- Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide decreased from 15.2% to 13.6%.
- Across the 12 months ending September 2026, Montelobos’ share of searches among mezcal brands worldwide decreased from 10.2% to 9.1%.
- Across the 12 months ending September 2026, Del Maguey’s share of searches among mezcal brands worldwide increased from 7.3% to 8%.
- Across the 12 months ending September 2026, Casamigos’ share of searches among mezcal brands worldwide decreased from 8.3% to 7.4%.
- Across the 12 months ending September 2026, Dos Hombres’ share of searches among mezcal brands worldwide decreased from 8.3% to 7.4%.
- Across the 12 months ending September 2026, Madre’s share of searches among mezcal brands worldwide increased from 6.8% to 7.4%.
- Across the 12 months ending September 2026, Bozal’s share of searches among mezcal brands worldwide increased from 5.5% to 6%.
- Across the 12 months ending September 2026, Mezcal Unión’s share of searches among mezcal brands worldwide decreased from 4.5% to 4%.
- Across the 12 months ending September 2026, 400 Conejos’ share of searches among mezcal brands worldwide peaked at 37.2% in September 2026 and was lowest at 30.3% in June 2026.
- Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide peaked at 24% in December 2025 and was lowest at 12.6% in November 2025.
- Across the 12 months ending September 2026, Montelobos’ share of searches among mezcal brands worldwide peaked at 10.2% in October 2025 and was lowest at 7.2% in December 2025.
- Across the 12 months ending September 2026, Del Maguey’s share of searches among mezcal brands worldwide peaked at 9.1% in July 2026 and was lowest at 5.8% in December 2025.
- Across the 12 months ending September 2026, Casamigos’ share of searches among mezcal brands worldwide peaked at 10% in May 2026 and was lowest at 6.9% in November 2025.
- Across the 12 months ending September 2026, Dos Hombres’ share of searches among mezcal brands worldwide peaked at 16.6% in February 2026 and was lowest at 7.2% in December 2025.
- Across the 12 months ending September 2026, Madre’s share of searches among mezcal brands worldwide peaked at 7.6% in July 2026 and was lowest at 4.8% in December 2025.
- Across the 12 months ending September 2026, Bozal’s share of searches among mezcal brands worldwide peaked at 6.7% in May 2026 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Mezcal Unión’s share of searches among mezcal brands worldwide peaked at 4.5% in October 2025 and was lowest at 3.5% in April 2026.
- Across the 12 months ending September 2026, Del Maguey rose from 6th to 4th among mezcal brands worldwide.
- Across the 12 months ending September 2026, Casamigos fell from 4th to 5th among mezcal brands worldwide.
- Across the 12 months ending September 2026, Dos Hombres fell from 5th to 6th among mezcal brands worldwide.

## Top mezcal brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Del Maguey appeared every time. Del Maguey was recommended most often, coming first in every answer. Montelobos was second, and Bozal was third. Casamigos, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Del Maguey | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Montelobos | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bozal | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Ilegal | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| 400 Conejos | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Casamigos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dos Hombres | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Madre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mezcal Unión | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about mezcal brands

- Asked ChatGPT "Which mezcal brand should I buy?": 1. Del Maguey, 2. Montelobos
- Asked ChatGPT "What are the best mezcal brands?": 1. Del Maguey, 2. Bozal, 3. Ilegal, 4. Montelobos
- Asked ChatGPT "What's the best mezcal brand for someone new to mezcal?": 1. Del Maguey, 2. Montelobos
- Searched Google, AI Overview "best mezcal": 1. Del Maguey, 2. Ilegal, 3. 400 Conejos
- Searched Google, AI Overview "mezcal brands": 1. Del Maguey, 2. Bozal, 3. 400 Conejos, 4. Montelobos, 5. Ilegal

Not named in any answer: Casamigos, Dos Hombres, Madre and Mezcal Unión.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [400 Conejos vs Ilegal: compare search popularity](/demand/global-en/compare/400-conejos-vs-ilegal-mezcal): 37.2% against 13.6% Share of Search.
- [400 Conejos vs Montelobos: compare search popularity](/demand/global-en/compare/400-conejos-vs-montelobos): 37.2% against 9.1% Share of Search.
- [400 Conejos vs Del Maguey: compare search popularity](/demand/global-en/compare/400-conejos-vs-del-maguey): 37.2% against 8% Share of Search.
- [400 Conejos vs Casamigos: compare search popularity](/demand/global-en/compare/400-conejos-vs-casamigos): 37.2% against 7.4% Share of Search.
- [Ilegal vs Montelobos: compare search popularity](/demand/global-en/compare/ilegal-mezcal-vs-montelobos): 13.6% against 9.1% Share of Search.
- [Ilegal vs Del Maguey: compare search popularity](/demand/global-en/compare/del-maguey-vs-ilegal-mezcal): 13.6% against 8% Share of Search.
- [Ilegal vs Casamigos: compare search popularity](/demand/global-en/compare/casamigos-vs-ilegal-mezcal): 13.6% against 7.4% Share of Search.
- [Montelobos vs Del Maguey: compare search popularity](/demand/global-en/compare/del-maguey-vs-montelobos): 9.1% against 8% Share of Search.
- [Montelobos vs Casamigos: compare search popularity](/demand/global-en/compare/casamigos-vs-montelobos): 9.1% against 7.4% Share of Search.
- [Del Maguey vs Casamigos: compare search popularity](/demand/global-en/compare/casamigos-vs-del-maguey): 8% against 7.4% Share of Search.

## How did search popularity change for mezcal brands worldwide in September 2026?

- In September 2026, 400 Conejos gained share of searches among mezcal brands worldwide, from 35.7% to 37.2%.
- In September 2026, Ilegal gained share of searches among mezcal brands worldwide, from 13% to 13.6%.
- In September 2026, Casamigos lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%.
- In September 2026, Dos Hombres lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%.
- In September 2026, Del Maguey lost share of searches among mezcal brands worldwide, from 8.6% to 8%.
- In September 2026, Montelobos rose from 5th to 3rd among mezcal brands worldwide.
- Estimated monthly branded searches for Mezcal Unión worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | 400 Conejos | 37.2% | 27.1K | 0.0% | 400 Conejos |
| 2 | Ilegal | 13.6% | 9.9K | 0.0% | Ilegal Mezcal |
| 3 | Montelobos | 9.1% | 6.6K | 0.0% | Montelobos |
| 4 | Del Maguey | 8% | 5.8K | -10.8% | Del Maguey |
| 5 | Casamigos | 7.4% | 5.4K | -18.2% | Diageo |
| 6 | Dos Hombres | 7.4% | 5.4K | -18.2% | Dos Hombres |
| 7 | Madre | 7.4% | 5.4K | 0.0% | Madre Mezcal |
| 8 | Bozal | 6% | 4.4K | 0.0% | Bozal |
| 9 | Mezcal Unión | 4% | 2.9K | 0.0% | Diageo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | 400 Conejos | 27.1K | 34% | 1 |
| Oct 2025 | Ilegal | 12.1K | 15.2% | 2 |
| Oct 2025 | Montelobos | 8.1K | 10.2% | 3 |
| Oct 2025 | Casamigos | 6.6K | 8.3% | 4 |
| Oct 2025 | Dos Hombres | 6.6K | 8.3% | 5 |
| Oct 2025 | Del Maguey | 5.8K | 7.3% | 6 |
| Oct 2025 | Madre | 5.4K | 6.8% | 7 |
| Oct 2025 | Bozal | 4.4K | 5.5% | 8 |
| Oct 2025 | Mezcal Unión | 3.6K | 4.5% | 9 |
| Nov 2025 | 400 Conejos | 33.1K | 34.6% | 1 |
| Nov 2025 | Dos Hombres | 14.8K | 15.4% | 2 |
| Nov 2025 | Ilegal | 12.1K | 12.6% | 3 |
| Nov 2025 | Montelobos | 8.1K | 8.5% | 4 |
| Nov 2025 | Casamigos | 6.6K | 6.9% | 5 |
| Nov 2025 | Madre | 6.6K | 6.9% | 6 |
| Nov 2025 | Del Maguey | 6.5K | 6.8% | 7 |
| Nov 2025 | Bozal | 4.4K | 4.6% | 8 |
| Nov 2025 | Mezcal Unión | 3.6K | 3.8% | 9 |
| Dec 2025 | 400 Conejos | 49.5K | 35.9% | 1 |
| Dec 2025 | Ilegal | 33.1K | 24% | 2 |
| Dec 2025 | Casamigos | 9.9K | 7.2% | 3 |
| Dec 2025 | Dos Hombres | 9.9K | 7.2% | 4 |
| Dec 2025 | Montelobos | 9.9K | 7.2% | 5 |
| Dec 2025 | Del Maguey | 8K | 5.8% | 6 |
| Dec 2025 | Madre | 6.6K | 4.8% | 7 |
| Dec 2025 | Bozal | 5.4K | 3.9% | 8 |
| Dec 2025 | Mezcal Unión | 5.4K | 3.9% | 9 |
| Jan 2026 | 400 Conejos | 27.1K | 30.6% | 1 |
| Jan 2026 | Ilegal | 14.8K | 16.7% | 2 |
| Jan 2026 | Dos Hombres | 12.1K | 13.7% | 3 |
| Jan 2026 | Montelobos | 8.1K | 9.1% | 4 |
| Jan 2026 | Casamigos | 6.6K | 7.4% | 5 |
| Jan 2026 | Del Maguey | 6.5K | 7.3% | 6 |
| Jan 2026 | Madre | 5.4K | 6.1% | 7 |
| Jan 2026 | Bozal | 4.4K | 5% | 8 |
| Jan 2026 | Mezcal Unión | 3.6K | 4.1% | 9 |
| Feb 2026 | 400 Conejos | 22.2K | 30.5% | 1 |
| Feb 2026 | Dos Hombres | 12.1K | 16.6% | 2 |
| Feb 2026 | Ilegal | 9.9K | 13.6% | 3 |
| Feb 2026 | Del Maguey | 5.8K | 8% | 4 |
| Feb 2026 | Casamigos | 5.4K | 7.4% | 5 |
| Feb 2026 | Madre | 5.4K | 7.4% | 6 |
| Feb 2026 | Montelobos | 5.4K | 7.4% | 7 |
| Feb 2026 | Bozal | 3.6K | 5% | 8 |
| Feb 2026 | Mezcal Unión | 2.9K | 4% | 9 |
| Mar 2026 | 400 Conejos | 27.1K | 32.7% | 1 |
| Mar 2026 | Dos Hombres | 12.1K | 14.6% | 2 |
| Mar 2026 | Ilegal | 12.1K | 14.6% | 3 |
| Mar 2026 | Casamigos | 6.6K | 8% | 4 |
| Mar 2026 | Montelobos | 6.6K | 8% | 5 |
| Mar 2026 | Del Maguey | 5.8K | 7% | 6 |
| Mar 2026 | Madre | 5.4K | 6.5% | 7 |
| Mar 2026 | Bozal | 4.4K | 5.3% | 8 |
| Mar 2026 | Mezcal Unión | 2.9K | 3.5% | 9 |
| Apr 2026 | 400 Conejos | 27.1K | 32.4% | 1 |
| Apr 2026 | Dos Hombres | 12.1K | 14.5% | 2 |
| Apr 2026 | Ilegal | 12.1K | 14.5% | 3 |
| Apr 2026 | Casamigos | 6.6K | 7.9% | 4 |
| Apr 2026 | Montelobos | 6.6K | 7.9% | 5 |
| Apr 2026 | Del Maguey | 6.5K | 7.8% | 6 |
| Apr 2026 | Madre | 5.4K | 6.5% | 7 |
| Apr 2026 | Bozal | 4.4K | 5.3% | 8 |
| Apr 2026 | Mezcal Unión | 2.9K | 3.5% | 9 |
| May 2026 | 400 Conejos | 27.1K | 33.6% | 1 |
| May 2026 | Ilegal | 12.1K | 15% | 2 |
| May 2026 | Casamigos | 8.1K | 10% | 3 |
| May 2026 | Dos Hombres | 6.6K | 8.2% | 4 |
| May 2026 | Montelobos | 6.6K | 8.2% | 5 |
| May 2026 | Del Maguey | 6.5K | 8.1% | 6 |
| May 2026 | Bozal | 5.4K | 6.7% | 7 |
| May 2026 | Madre | 5.4K | 6.7% | 8 |
| May 2026 | Mezcal Unión | 2.9K | 3.6% | 9 |
| Jun 2026 | 400 Conejos | 22.2K | 30.3% | 1 |
| Jun 2026 | Ilegal | 12.1K | 16.5% | 2 |
| Jun 2026 | Casamigos | 6.6K | 9% | 3 |
| Jun 2026 | Dos Hombres | 6.6K | 9% | 4 |
| Jun 2026 | Montelobos | 6.6K | 9% | 5 |
| Jun 2026 | Del Maguey | 6.5K | 8.9% | 6 |
| Jun 2026 | Madre | 5.4K | 7.4% | 7 |
| Jun 2026 | Bozal | 4.4K | 6% | 8 |
| Jun 2026 | Mezcal Unión | 2.9K | 4% | 9 |
| Jul 2026 | 400 Conejos | 22.2K | 31.2% | 1 |
| Jul 2026 | Ilegal | 9.9K | 13.9% | 2 |
| Jul 2026 | Casamigos | 6.6K | 9.3% | 3 |
| Jul 2026 | Dos Hombres | 6.6K | 9.3% | 4 |
| Jul 2026 | Montelobos | 6.6K | 9.3% | 5 |
| Jul 2026 | Del Maguey | 6.5K | 9.1% | 6 |
| Jul 2026 | Madre | 5.4K | 7.6% | 7 |
| Jul 2026 | Bozal | 4.4K | 6.2% | 8 |
| Jul 2026 | Mezcal Unión | 2.9K | 4.1% | 9 |
| Aug 2026 | 400 Conejos | 27.1K | 35.7% | 1 |
| Aug 2026 | Ilegal | 9.9K | 13% | 2 |
| Aug 2026 | Casamigos | 6.6K | 8.7% | 3 |
| Aug 2026 | Dos Hombres | 6.6K | 8.7% | 4 |
| Aug 2026 | Montelobos | 6.6K | 8.7% | 5 |
| Aug 2026 | Del Maguey | 6.5K | 8.6% | 6 |
| Aug 2026 | Madre | 5.4K | 7.1% | 7 |
| Aug 2026 | Bozal | 4.4K | 5.8% | 8 |
| Aug 2026 | Mezcal Unión | 2.9K | 3.8% | 9 |
| Sep 2026 | 400 Conejos | 27.1K | 37.2% | 1 |
| Sep 2026 | Ilegal | 9.9K | 13.6% | 2 |
| Sep 2026 | Montelobos | 6.6K | 9.1% | 3 |
| Sep 2026 | Del Maguey | 5.8K | 8% | 4 |
| Sep 2026 | Casamigos | 5.4K | 7.4% | 5 |
| Sep 2026 | Dos Hombres | 5.4K | 7.4% | 6 |
| Sep 2026 | Madre | 5.4K | 7.4% | 7 |
| Sep 2026 | Bozal | 4.4K | 6% | 8 |
| Sep 2026 | Mezcal Unión | 2.9K | 4% | 9 |

## What is being compared

- **400 Conejos**: Measured on the search term “400 conejos”.
- **Bozal**: Measured on the search term “bozal mezcal”.
- **Casamigos**: Measured on the search term “casamigos mezcal”.
- **Del Maguey**: Measured on the search terms “del maguey” and “del maguey vida”, summed into one figure.
- **Dos Hombres**: Measured on the search term “dos hombres mezcal”.
- **Ilegal**: Measured on the search term “ilegal mezcal”.
- **Madre**: Measured on the search term “madre mezcal”.
- **Mezcal Unión**: Measured on the search term “mezcal union”.
- **Montelobos**: Measured on the search term “montelobos”.

- [400 Conejos](/demand/global-en/brands/400-conejos)
- [Bozal](/demand/global-en/brands/bozal-mezcal)
- [Casamigos](/demand/global-en/brands/casamigos)
- [Del Maguey](/demand/global-en/brands/del-maguey)
- [Dos Hombres](/demand/global-en/brands/dos-hombres)
- [Ilegal](/demand/global-en/brands/ilegal-mezcal)
- [Madre](/demand/global-en/brands/madre-mezcal)
- [Mezcal Unión](/demand/global-en/brands/mezcal-union)
- [Montelobos](/demand/global-en/brands/montelobos)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mezcal brands worldwide?

In September 2026, 400 Conejos was the most searched among mezcal brands worldwide, with an estimated 27.1K branded searches, 37.2% of all searches for the nine we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mezcal brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mezcal-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mezcal-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.