---
title: "Metrology software: Which brands are most popular in search?"
description: "Compare the software used for precision measurement. Share of Search among Faro, Hexagon, Zeiss, Mitutoyo and Renishaw, the metrology software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/metrology-software"
publisher: "Brandwave"
---

# Metrology software: Which brands are most popular in search?

Compare the software used for precision measurement. Share of Search among Faro, Hexagon, Zeiss, Mitutoyo and Renishaw, the metrology software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Metrology software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Faro, 52.7%

## Which brand is most popular in search among metrology software worldwide?

- In August 2026, Faro was the most searched among metrology software worldwide, with an estimated 1M branded searches and 52.7% estimated Share of Search within this set.
- Hexagon is in 2nd place, 23.7 percentage points behind at 29% Share of Search.
- Across the 11 months ending August 2026, Faro’s estimated Share of Search among metrology software worldwide increased from 36.1% to 52.7%.
- Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among metrology software worldwide decreased from 44.1% to 29%.
- Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among metrology software worldwide decreased from 4.9% to 3.9%.
- Across the 11 months ending August 2026, Faro’s estimated Share of Search among metrology software worldwide peaked at 57.1% in July 2026 and was lowest at 31.6% in November 2025.
- Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among metrology software worldwide peaked at 47.2% in November 2025 and was lowest at 25.7% in July 2026.
- Across the 11 months ending August 2026, Zeiss’ estimated Share of Search among metrology software worldwide peaked at 17% in January 2026 and was lowest at 11.1% in June 2026.
- Across the 11 months ending August 2026, Mitutoyo’s estimated Share of Search among metrology software worldwide peaked at 5.2% in November 2025 and was lowest at 3.7% in April 2026.
- Across the 11 months ending August 2026, Faro rose from 2nd to 1st among metrology software worldwide.
- Across the 11 months ending August 2026, Hexagon fell from 1st to 2nd among metrology software worldwide.
- Across the 11 months ending August 2026, Zeiss and Renishaw held steady: their estimated Share of Search among metrology software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Faro vs Hexagon: compare search popularity](/demand/global-en/compare/faro-vs-hexagon): 52.7% against 29% Share of Search.
- [Faro vs Zeiss: compare search popularity](/demand/global-en/compare/faro-vs-zeiss): 52.7% against 13% Share of Search.
- [Faro vs Mitutoyo: compare search popularity](/demand/global-en/compare/faro-vs-mitutoyo): 52.7% against 3.9% Share of Search.
- [Hexagon vs Zeiss: compare search popularity](/demand/global-en/compare/hexagon-vs-zeiss): 29% against 13% Share of Search.
- [Hexagon vs Mitutoyo: compare search popularity](/demand/global-en/compare/hexagon-vs-mitutoyo): 29% against 3.9% Share of Search.
- [Zeiss vs Mitutoyo: compare search popularity](/demand/global-en/compare/mitutoyo-vs-zeiss): 13% against 3.9% Share of Search.

## How did search popularity change for metrology software worldwide in August 2026?

- In August 2026, Hexagon gained estimated Share of Search among metrology software worldwide, from 25.7% to 29%.
- In August 2026, Zeiss gained estimated Share of Search among metrology software worldwide, from 11.5% to 13%.
- In August 2026, Faro lost estimated Share of Search among metrology software worldwide, from 57.1% to 52.7%.
- Estimated monthly branded searches for Mitutoyo worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
- Estimated monthly branded searches for Renishaw worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Faro | 52.7% | 1M | 0.0% | Faro |
| 2 | Hexagon | 29% | 550K | +22.2% | Hexagon |
| 3 | Zeiss | 13% | 246K | +22.4% | Zeiss |
| 4 | Mitutoyo | 3.9% | 74K | 0.0% | Mitutoyo |
| 5 | Renishaw | 1.4% | 27.1K | 0.0% | Renishaw |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hexagon | 823K | 44.1% | 1 |
| Oct 2025 | Faro | 673K | 36.1% | 2 |
| Oct 2025 | Zeiss | 246K | 13.2% | 3 |
| Oct 2025 | Mitutoyo | 90.5K | 4.9% | 4 |
| Oct 2025 | Renishaw | 33.1K | 1.8% | 5 |
| Nov 2025 | Hexagon | 823K | 47.2% | 1 |
| Nov 2025 | Faro | 550K | 31.6% | 2 |
| Nov 2025 | Zeiss | 246K | 14.1% | 3 |
| Nov 2025 | Mitutoyo | 90.5K | 5.2% | 4 |
| Nov 2025 | Renishaw | 33.1K | 1.9% | 5 |
| Dec 2025 | Hexagon | 673K | 42.9% | 1 |
| Dec 2025 | Faro | 550K | 35% | 2 |
| Dec 2025 | Zeiss | 246K | 15.7% | 3 |
| Dec 2025 | Mitutoyo | 74K | 4.7% | 4 |
| Dec 2025 | Renishaw | 27.1K | 1.7% | 5 |
| Jan 2026 | Faro | 673K | 38% | 1 |
| Jan 2026 | Hexagon | 673K | 38% | 2 |
| Jan 2026 | Zeiss | 301K | 17% | 3 |
| Jan 2026 | Mitutoyo | 90.5K | 5.1% | 4 |
| Jan 2026 | Renishaw | 33.1K | 1.9% | 5 |
| Feb 2026 | Hexagon | 823K | 44.5% | 1 |
| Feb 2026 | Faro | 673K | 36.4% | 2 |
| Feb 2026 | Zeiss | 246K | 13.3% | 3 |
| Feb 2026 | Mitutoyo | 74K | 4% | 4 |
| Feb 2026 | Renishaw | 33.1K | 1.8% | 5 |
| Mar 2026 | Faro | 823K | 40.8% | 1 |
| Mar 2026 | Hexagon | 823K | 40.8% | 2 |
| Mar 2026 | Zeiss | 246K | 12.2% | 3 |
| Mar 2026 | Mitutoyo | 90.5K | 4.5% | 4 |
| Mar 2026 | Renishaw | 33.1K | 1.6% | 5 |
| Apr 2026 | Faro | 823K | 41.2% | 1 |
| Apr 2026 | Hexagon | 823K | 41.2% | 2 |
| Apr 2026 | Zeiss | 246K | 12.3% | 3 |
| Apr 2026 | Mitutoyo | 74K | 3.7% | 4 |
| Apr 2026 | Renishaw | 33.1K | 1.7% | 5 |
| May 2026 | Faro | 823K | 41.3% | 1 |
| May 2026 | Hexagon | 823K | 41.3% | 2 |
| May 2026 | Zeiss | 246K | 12.3% | 3 |
| May 2026 | Mitutoyo | 74K | 3.7% | 4 |
| May 2026 | Renishaw | 27.1K | 1.4% | 5 |
| Jun 2026 | Faro | 823K | 45.6% | 1 |
| Jun 2026 | Hexagon | 673K | 37.3% | 2 |
| Jun 2026 | Zeiss | 201K | 11.1% | 3 |
| Jun 2026 | Mitutoyo | 74K | 4.1% | 4 |
| Jun 2026 | Renishaw | 33.1K | 1.8% | 5 |
| Jul 2026 | Faro | 1M | 57.1% | 1 |
| Jul 2026 | Hexagon | 450K | 25.7% | 2 |
| Jul 2026 | Zeiss | 201K | 11.5% | 3 |
| Jul 2026 | Mitutoyo | 74K | 4.2% | 4 |
| Jul 2026 | Renishaw | 27.1K | 1.5% | 5 |
| Aug 2026 | Faro | 1M | 52.7% | 1 |
| Aug 2026 | Hexagon | 550K | 29% | 2 |
| Aug 2026 | Zeiss | 246K | 13% | 3 |
| Aug 2026 | Mitutoyo | 74K | 3.9% | 4 |
| Aug 2026 | Renishaw | 27.1K | 1.4% | 5 |
| Sep 2026 | Faro | — | — | — |
| Sep 2026 | Hexagon | — | — | — |
| Sep 2026 | Mitutoyo | — | — | — |
| Sep 2026 | Renishaw | — | — | — |
| Sep 2026 | Zeiss | — | — | — |

## What is being compared

- **Faro**: Measured on the search term “faro”.
- **Hexagon**: Measured on the search term “hexagon”.
- **Mitutoyo**: Measured on the search term “mitutoyo”.
- **Renishaw**: Measured on the search term “renishaw”.
- **Zeiss**: Measured on the search term “zeiss”.

- [Faro](/demand/global-en/brands/faro)
- [Hexagon](/demand/global-en/brands/hexagon)
- [Mitutoyo](/demand/global-en/brands/mitutoyo)
- [Renishaw](/demand/global-en/brands/renishaw)
- [Zeiss](/demand/global-en/brands/zeiss)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among metrology software worldwide?

In August 2026, Faro was the most searched among metrology software worldwide, with an estimated 1M branded searches and 52.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Metrology software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/metrology-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/metrology-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
