---
title: "Stanley vs YETI: Which is searched more?"
description: "Which is more popular in search, Stanley or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Metal straw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/metal-straw-brands/compare/stanley-vs-yeti"
publisher: "Brandwave"
---

# Stanley vs YETI: Which is searched more?

Which is more popular in search, Stanley or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Metal straw brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Stanley and YETI
- **Competitive set**: Metal straw brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Stanley Share of Search**: 43.4%
- **YETI Share of Search**: 25.6%

## Which is more popular in search, Stanley or YETI?

- In September 2026, Stanley had more branded searches than YETI among metal straw brands worldwide. Stanley was estimated to have 659K branded searches compared to YETI’s 388K, and held a 43.4% Share of Search versus YETI’s 25.6%.
- The lead changed hands 2 times in the 12 months ending September 2026: YETI took it in December 2025, Stanley took it in January 2026.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among metal straw brands worldwide moved from 36.3% to 43.4%, and its estimated monthly branded searches moved from 535K to 659K.
- Across the 12 months ending September 2026, YETI’s estimated Share of Search among metal straw brands worldwide moved from 25% to 25.6%, and its estimated monthly branded searches moved from 368K to 388K.

## How did search popularity change for metal straw brands worldwide in September 2026?

- In September 2026, YETI gained estimated Share of Search among metal straw brands worldwide, from 22.9% to 25.6%.
- Estimated monthly branded searches for Stanley worldwide rose 23.2% over 12 measured months, from 535K to 659K in September 2026.

## Month by month

| Month | Stanley estimated searches | Stanley Share of Search | Stanley rank | YETI estimated searches | YETI Share of Search | YETI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 535K | 36.3% | 2 | 368K | 25% | 3 |
| Nov 2025 | 587K | 33% | 2 | 495K | 27.8% | 3 |
| Dec 2025 | 623K | 31% | 3 | 686K | 34.1% | 2 |
| Jan 2026 | 501K | 33.3% | 2 | 429K | 28.6% | 3 |
| Feb 2026 | 410K | 32.3% | 2 | 393K | 31% | 3 |
| Mar 2026 | 471K | 36.9% | 1 | 338K | 26.5% | 3 |
| Apr 2026 | 510K | 37.6% | 1 | 374K | 27.6% | 3 |
| May 2026 | 547K | 37.7% | 1 | 434K | 29.9% | 3 |
| Jun 2026 | 623K | 40.9% | 1 | 432K | 28.3% | 3 |
| Jul 2026 | 668K | 39.5% | 1 | 451K | 26.7% | 3 |
| Aug 2026 | 906K | 43.6% | 1 | 475K | 22.9% | 3 |
| Sep 2026 | 659K | 43.4% | 1 | 388K | 25.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Stanley’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Stanley**: Measured on the search terms “stanley iceflow”, “stanley quencher”, “stanley tumbler” and “stanley water bottle”, summed into one figure.
- **YETI**: Measured on the search terms “yeti drinkware”, “yeti rambler”, “yeti tumbler” and “yeti water bottle”, summed into one figure.

- [Stanley profile](/demand/global-en/brands/stanley)
- [YETI profile](/demand/global-en/brands/yeti)
- [All metal straw brands worldwide](/demand/global-en/categories/metal-straw-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Stanley or YETI?

In September 2026, Stanley had more branded searches than YETI among metal straw brands worldwide. Stanley was estimated to have 659K branded searches compared to YETI’s 388K, and held a 43.4% Share of Search versus YETI’s 25.6%.

## Cite this page

Brandwave. "Stanley vs YETI: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/metal-straw-brands/compare/stanley-vs-yeti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/metal-straw-brands/compare/stanley-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.