---
title: "Message queue platforms: Which brands are most popular in search?"
description: "Compare the queues used to pass messages between services. Share of Search among RabbitMQ, ActiveMQ, Amazon SQS, ZeroMQ and NATS, the message queue platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/message-queue-platforms"
publisher: "Brandwave"
---

# Message queue platforms: Which brands are most popular in search?

Compare the queues used to pass messages between services. Share of Search among RabbitMQ, ActiveMQ, Amazon SQS, ZeroMQ and NATS, the message queue platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Message queue platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: RabbitMQ, 74.7%

## Which brand is most popular in search among message queue platforms worldwide?

- In August 2026, RabbitMQ was the most searched among message queue platforms worldwide, with an estimated 74K branded searches and 74.7% estimated Share of Search within this set.
- ActiveMQ is in 2nd place, 66.6 percentage points behind at 8.2% Share of Search.
- Across the 11 months ending August 2026, RabbitMQ’s estimated Share of Search among message queue platforms worldwide decreased from 76% to 74.7%.
- Across the 11 months ending August 2026, Amazon SQS’s estimated Share of Search among message queue platforms worldwide increased from 6.8% to 8.2%.
- Across the 11 months ending August 2026, RabbitMQ’s estimated Share of Search among message queue platforms worldwide peaked at 78.1% in December 2025 and was lowest at 68.9% in April 2026.
- Across the 11 months ending August 2026, ActiveMQ’s estimated Share of Search among message queue platforms worldwide peaked at 13.8% in April 2026 and was lowest at 6.8% in January 2026.
- Across the 11 months ending August 2026, Amazon SQS’s estimated Share of Search among message queue platforms worldwide peaked at 8.2% in August 2026 and was lowest at 5.8% in December 2025.
- Across the 11 months ending August 2026, ZeroMQ’s estimated Share of Search among message queue platforms worldwide peaked at 10.2% in January 2026 and was lowest at 8.2% in August 2026.
- Across the 11 months ending August 2026, Amazon SQS rose from 4th to 3rd among message queue platforms worldwide.
- Across the 11 months ending August 2026, ZeroMQ fell from 3rd to 4th among message queue platforms worldwide.
- Across the 11 months ending August 2026, ActiveMQ and NATS held steady: their estimated Share of Search among message queue platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [RabbitMQ vs ActiveMQ: compare search popularity](/demand/global-en/compare/activemq-vs-rabbitmq): 74.7% against 8.2% Share of Search.
- [RabbitMQ vs Amazon SQS: compare search popularity](/demand/global-en/compare/amazon-sqs-vs-rabbitmq): 74.7% against 8.2% Share of Search.
- [RabbitMQ vs ZeroMQ: compare search popularity](/demand/global-en/compare/rabbitmq-vs-zeromq): 74.7% against 8.2% Share of Search.
- [ActiveMQ vs Amazon SQS: compare search popularity](/demand/global-en/compare/activemq-vs-amazon-sqs): 8.2% Share of Search each.
- [ActiveMQ vs ZeroMQ: compare search popularity](/demand/global-en/compare/activemq-vs-zeromq): 8.2% Share of Search each.
- [Amazon SQS vs ZeroMQ: compare search popularity](/demand/global-en/compare/amazon-sqs-vs-zeromq): 8.2% Share of Search each.

## How did search popularity change for message queue platforms worldwide in August 2026?

- In August 2026, Amazon SQS overtook ZeroMQ to rank 3rd among message queue platforms worldwide, at 8.2%.
- In August 2026, RabbitMQ lost estimated Share of Search among message queue platforms worldwide, from 76% to 74.7%.
- Estimated monthly branded searches for ActiveMQ worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.
- Estimated monthly branded searches for ZeroMQ worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.
- Estimated monthly branded searches for NATS worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | RabbitMQ | 74.7% | 74K | -18.2% | RabbitMQ |
| 2 | ActiveMQ | 8.2% | 8.1K | -18.2% | ActiveMQ |
| 3 | Amazon SQS | 8.2% | 8.1K | 0.0% | Amazon SQS |
| 4 | ZeroMQ | 8.2% | 8.1K | -18.2% | ZeroMQ |
| 5 | NATS | 0.73% | 720 | 0.0% | NATS |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | RabbitMQ | 135K | 76% | 1 |
| Oct 2025 | ActiveMQ | 14.8K | 8.3% | 2 |
| Oct 2025 | ZeroMQ | 14.8K | 8.3% | 3 |
| Oct 2025 | Amazon SQS | 12.1K | 6.8% | 4 |
| Oct 2025 | NATS | 880 | 0.5% | 5 |
| Nov 2025 | RabbitMQ | 110K | 74.5% | 1 |
| Nov 2025 | ZeroMQ | 14.8K | 10% | 2 |
| Nov 2025 | ActiveMQ | 12.1K | 8.2% | 3 |
| Nov 2025 | Amazon SQS | 9.9K | 6.7% | 4 |
| Nov 2025 | NATS | 880 | 0.6% | 5 |
| Dec 2025 | RabbitMQ | 110K | 78.1% | 1 |
| Dec 2025 | ZeroMQ | 12.1K | 8.6% | 2 |
| Dec 2025 | ActiveMQ | 9.9K | 7% | 3 |
| Dec 2025 | Amazon SQS | 8.1K | 5.8% | 4 |
| Dec 2025 | NATS | 720 | 0.51% | 5 |
| Jan 2026 | RabbitMQ | 110K | 75.7% | 1 |
| Jan 2026 | ZeroMQ | 14.8K | 10.2% | 2 |
| Jan 2026 | ActiveMQ | 9.9K | 6.8% | 3 |
| Jan 2026 | Amazon SQS | 9.9K | 6.8% | 4 |
| Jan 2026 | NATS | 720 | 0.5% | 5 |
| Feb 2026 | RabbitMQ | 110K | 77.1% | 1 |
| Feb 2026 | ZeroMQ | 12.1K | 8.5% | 2 |
| Feb 2026 | ActiveMQ | 9.9K | 6.9% | 3 |
| Feb 2026 | Amazon SQS | 9.9K | 6.9% | 4 |
| Feb 2026 | NATS | 720 | 0.5% | 5 |
| Mar 2026 | RabbitMQ | 110K | 74.5% | 1 |
| Mar 2026 | ZeroMQ | 14.8K | 10% | 2 |
| Mar 2026 | ActiveMQ | 12.1K | 8.2% | 3 |
| Mar 2026 | Amazon SQS | 9.9K | 6.7% | 4 |
| Mar 2026 | NATS | 880 | 0.6% | 5 |
| Apr 2026 | RabbitMQ | 90.5K | 68.9% | 1 |
| Apr 2026 | ActiveMQ | 18.1K | 13.8% | 2 |
| Apr 2026 | ZeroMQ | 12.1K | 9.2% | 3 |
| Apr 2026 | Amazon SQS | 9.9K | 7.5% | 4 |
| Apr 2026 | NATS | 720 | 0.55% | 5 |
| May 2026 | RabbitMQ | 90.5K | 74.6% | 1 |
| May 2026 | ZeroMQ | 12.1K | 10% | 2 |
| May 2026 | ActiveMQ | 9.9K | 8.2% | 3 |
| May 2026 | Amazon SQS | 8.1K | 6.7% | 4 |
| May 2026 | NATS | 720 | 0.59% | 5 |
| Jun 2026 | RabbitMQ | 90.5K | 76% | 1 |
| Jun 2026 | ActiveMQ | 9.9K | 8.3% | 2 |
| Jun 2026 | ZeroMQ | 9.9K | 8.3% | 3 |
| Jun 2026 | Amazon SQS | 8.1K | 6.8% | 4 |
| Jun 2026 | NATS | 720 | 0.6% | 5 |
| Jul 2026 | RabbitMQ | 90.5K | 76% | 1 |
| Jul 2026 | ActiveMQ | 9.9K | 8.3% | 2 |
| Jul 2026 | ZeroMQ | 9.9K | 8.3% | 3 |
| Jul 2026 | Amazon SQS | 8.1K | 6.8% | 4 |
| Jul 2026 | NATS | 720 | 0.6% | 5 |
| Aug 2026 | RabbitMQ | 74K | 74.7% | 1 |
| Aug 2026 | ActiveMQ | 8.1K | 8.2% | 2 |
| Aug 2026 | Amazon SQS | 8.1K | 8.2% | 3 |
| Aug 2026 | ZeroMQ | 8.1K | 8.2% | 4 |
| Aug 2026 | NATS | 720 | 0.73% | 5 |
| Sep 2026 | ActiveMQ | — | — | — |
| Sep 2026 | Amazon SQS | — | — | — |
| Sep 2026 | NATS | — | — | — |
| Sep 2026 | RabbitMQ | — | — | — |
| Sep 2026 | ZeroMQ | — | — | — |

## What is being compared

- **ActiveMQ**: Measured on the search term “activemq”.
- **Amazon SQS**: Measured on the search term “amazon sqs”.
- **NATS**: Measured on the search term “nats messaging”.
- **RabbitMQ**: Measured on the search term “rabbitmq”.
- **ZeroMQ**: Measured on the search term “zeromq”.

- [ActiveMQ](/demand/global-en/brands/activemq)
- [Amazon SQS](/demand/global-en/brands/amazon-sqs)
- [NATS](/demand/global-en/brands/nats)
- [RabbitMQ](/demand/global-en/brands/rabbitmq)
- [ZeroMQ](/demand/global-en/brands/zeromq)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among message queue platforms worldwide?

In August 2026, RabbitMQ was the most searched among message queue platforms worldwide, with an estimated 74K branded searches and 74.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Message queue platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/message-queue-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/message-queue-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
