---
title: "ASUS vs TP-Link: Which is searched more?"
description: "Is ASUS or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mesh wifi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mesh-wifi-brands/compare/asus-vs-tp-link"
publisher: "Brandwave"
---

# ASUS vs TP-Link: Which is searched more?

Is ASUS or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mesh wifi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASUS and TP-Link
- **Competitive set**: Mesh wifi brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ASUS Share of Search**: 1.1%
- **TP-Link Share of Search**: 3.3%

## Is ASUS or TP-Link more popular in search?

- In September 2026, TP-Link had more branded searches than ASUS among mesh wifi brands worldwide. TP-Link had about 33,100 branded searches, while ASUS had 11,500. TP-Link made up 3.3% of all mesh wifi brand searches we track, and ASUS accounted for 1.1%.
- TP-Link was ahead of ASUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among mesh wifi brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 14.5K to 11.5K.
- Across the 12 months ending September 2026, TP-Link’s share of searches among mesh wifi brands worldwide moved from 3.2% to 3.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## Top mesh wifi brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. ASUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TP-Link was listed before ASUS in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| eero | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| NETGEAR | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| ASUS | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Google Nest | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ubiquiti | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about mesh wifi brands

- Asked ChatGPT "Which mesh wifi brand should I buy?": 1. TP-Link, 2. eero, 3. ASUS, 4. NETGEAR
- Asked ChatGPT "What are the best mesh wifi brands?": 1. TP-Link, 2. ASUS, 3. eero, 4. NETGEAR, 5. Google Nest, 6. Ubiquiti
- Asked ChatGPT "What's the best mesh wifi brand for whole home coverage?": 1. eero, 2. TP-Link, 3. ASUS, 4. NETGEAR
- Searched Google, AI Overview "wifi mesh system": 1. TP-Link, 2. eero, 3. NETGEAR
- Searched Google, AI Overview "best mesh wifi": 1. NETGEAR, 2. TP-Link, 3. eero, 4. ASUS

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for mesh wifi brands worldwide in September 2026?

- In September 2026, TP-Link lost share of searches among mesh wifi brands worldwide, from 4% to 3.3%.
- Estimated monthly branded searches for ASUS worldwide fell 20.7% over 12 measured months, from 14.5K to 11.5K in September 2026.

## Month by month

| Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.5K | 1.1% | 6 | 40.5K | 3.2% | 5 |
| Nov 2025 | 14.5K | 1.1% | 6 | 40.5K | 3% | 5 |
| Dec 2025 | 14K | 1% | 6 | 40.5K | 3% | 5 |
| Jan 2026 | 14K | 1.1% | 6 | 40.5K | 3.2% | 5 |
| Feb 2026 | 11.8K | 1.1% | 6 | 40.5K | 3.9% | 5 |
| Mar 2026 | 11.5K | 1% | 6 | 40.5K | 3.5% | 5 |
| Apr 2026 | 11.5K | 1.1% | 6 | 40.5K | 4% | 5 |
| May 2026 | 13.7K | 1.3% | 6 | 33.1K | 3.1% | 5 |
| Jun 2026 | 13.7K | 1.3% | 6 | 33.1K | 3.1% | 5 |
| Jul 2026 | 14K | 1.3% | 6 | 40.5K | 3.9% | 5 |
| Aug 2026 | 14K | 1.4% | 6 | 40.5K | 4% | 5 |
| Sep 2026 | 11.5K | 1.1% | 6 | 33.1K | 3.3% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASUS**: Measured on the search terms “asus zenwifi” and “zenwifi”, summed into one figure.
- **TP-Link**: Measured on the search term “router tp-link”.

- [ASUS profile](/demand/global-en/brands/asus)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All mesh wifi brands worldwide](/demand/global-en/categories/mesh-wifi-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ASUS or TP-Link more popular in search?

In September 2026, TP-Link had more branded searches than ASUS among mesh wifi brands worldwide. TP-Link had about 33,100 branded searches, while ASUS had 11,500. TP-Link made up 3.3% of all mesh wifi brand searches we track, and ASUS accounted for 1.1%.

## Cite this page

Brandwave. "ASUS vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/mesh-wifi-brands/compare/asus-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mesh-wifi-brands/compare/asus-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
