---
title: "Mesh wifi brands: Which are searched most?"
description: "Compare the mesh wifi systems people buy. Share of Search among TP-Link, Google Nest, Ubiquiti, NETGEAR and eero, the mesh wifi brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mesh-wifi-brands"
publisher: "Brandwave"
---

# Mesh wifi brands: Which are searched most?

Compare the mesh wifi systems people buy. Share of Search among TP-Link, Google Nest, Ubiquiti, NETGEAR and eero, the mesh wifi brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mesh wifi brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: TP-Link, 60.1%

## Which brand is most popular in search among mesh wifi brands worldwide?

- In August 2026, TP-Link was the most searched among mesh wifi brands worldwide, with an estimated 2M branded searches and 60.1% estimated Share of Search within this set.
- Google Nest is in 2nd place, 46.3 percentage points behind at 13.8% Share of Search.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among mesh wifi brands worldwide increased from 57.3% to 60.1%.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide decreased from 17.8% to 13.8%.
- Across the 11 months ending August 2026, eero’s estimated Share of Search among mesh wifi brands worldwide increased from 4.1% to 5%.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among mesh wifi brands worldwide peaked at 60.1% in August 2026 and was lowest at 55.8% in November 2025.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among mesh wifi brands worldwide peaked at 19.8% in November 2025 and was lowest at 12.5% in March 2026.
- Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among mesh wifi brands worldwide peaked at 16.2% in March 2026 and was lowest at 13.3% in November 2025.
- Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among mesh wifi brands worldwide peaked at 8.5% in March 2026 and was lowest at 7.1% in November 2025.
- Across the 11 months ending August 2026, eero’s estimated Share of Search among mesh wifi brands worldwide peaked at 5.8% in July 2026 and was lowest at 4% in November 2025.
- Across the 11 months ending August 2026, Ubiquiti and NETGEAR held steady: their estimated Share of Search among mesh wifi brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [TP-Link vs Google Nest: compare search popularity](/demand/global-en/compare/google-nest-vs-tp-link): 60.1% against 13.8% Share of Search.
- [TP-Link vs Ubiquiti: compare search popularity](/demand/global-en/compare/tp-link-vs-ubiquiti): 60.1% against 13.6% Share of Search.
- [TP-Link vs NETGEAR: compare search popularity](/demand/global-en/compare/netgear-vs-tp-link): 60.1% against 7.4% Share of Search.
- [TP-Link vs eero: compare search popularity](/demand/global-en/compare/eero-vs-tp-link): 60.1% against 5% Share of Search.
- [Google Nest vs Ubiquiti: compare search popularity](/demand/global-en/compare/google-nest-vs-ubiquiti): 13.8% against 13.6% Share of Search.
- [Google Nest vs NETGEAR: compare search popularity](/demand/global-en/compare/google-nest-vs-netgear): 13.8% against 7.4% Share of Search.
- [Google Nest vs eero: compare search popularity](/demand/global-en/compare/eero-vs-google-nest): 13.8% against 5% Share of Search.
- [Ubiquiti vs NETGEAR: compare search popularity](/demand/global-en/compare/netgear-vs-ubiquiti): 13.6% against 7.4% Share of Search.
- [Ubiquiti vs eero: compare search popularity](/demand/global-en/compare/eero-vs-ubiquiti): 13.6% against 5% Share of Search.
- [NETGEAR vs eero: compare search popularity](/demand/global-en/compare/eero-vs-netgear): 7.4% against 5% Share of Search.

## How did search popularity change for mesh wifi brands worldwide in August 2026?

- In August 2026, TP-Link gained estimated Share of Search among mesh wifi brands worldwide, from 58.6% to 60.1%.
- In August 2026, Google Nest lost estimated Share of Search among mesh wifi brands worldwide, from 15% to 13.8%.
- In August 2026, eero lost estimated Share of Search among mesh wifi brands worldwide, from 5.8% to 5%.
- Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
- Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TP-Link | 60.1% | 2M | +0.6% | TP-Link |
| 2 | Google Nest | 13.8% | 457K | -9.6% | Google |
| 3 | Ubiquiti | 13.6% | 450K | 0.0% | Ubiquiti |
| 4 | NETGEAR | 7.4% | 246K | -0.3% | NETGEAR |
| 5 | eero | 5% | 166K | -15.3% | Amazon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TP-Link | 2.3M | 57.3% | 1 |
| Oct 2025 | Google Nest | 717K | 17.8% | 2 |
| Oct 2025 | Ubiquiti | 550K | 13.6% | 3 |
| Oct 2025 | NETGEAR | 293K | 7.2% | 4 |
| Oct 2025 | eero | 165K | 4.1% | 5 |
| Nov 2025 | TP-Link | 2.3M | 55.8% | 1 |
| Nov 2025 | Google Nest | 821K | 19.8% | 2 |
| Nov 2025 | Ubiquiti | 550K | 13.3% | 3 |
| Nov 2025 | NETGEAR | 294K | 7.1% | 4 |
| Nov 2025 | eero | 165K | 4% | 5 |
| Dec 2025 | TP-Link | 2.3M | 56.6% | 1 |
| Dec 2025 | Google Nest | 754K | 18.5% | 2 |
| Dec 2025 | Ubiquiti | 550K | 13.5% | 3 |
| Dec 2025 | NETGEAR | 299K | 7.3% | 4 |
| Dec 2025 | eero | 166K | 4.1% | 5 |
| Jan 2026 | TP-Link | 2.3M | 57.9% | 1 |
| Jan 2026 | Google Nest | 668K | 16.7% | 2 |
| Jan 2026 | Ubiquiti | 550K | 13.8% | 3 |
| Jan 2026 | NETGEAR | 296K | 7.4% | 4 |
| Jan 2026 | eero | 166K | 4.2% | 5 |
| Feb 2026 | TP-Link | 1.9M | 58.7% | 1 |
| Feb 2026 | Google Nest | 505K | 15.5% | 2 |
| Feb 2026 | Ubiquiti | 450K | 13.9% | 3 |
| Feb 2026 | NETGEAR | 251K | 7.7% | 4 |
| Feb 2026 | eero | 135K | 4.2% | 5 |
| Mar 2026 | TP-Link | 2M | 58.2% | 1 |
| Mar 2026 | Ubiquiti | 550K | 16.2% | 2 |
| Mar 2026 | Google Nest | 425K | 12.5% | 3 |
| Mar 2026 | NETGEAR | 288K | 8.5% | 4 |
| Mar 2026 | eero | 160K | 4.7% | 5 |
| Apr 2026 | TP-Link | 2M | 60.1% | 1 |
| Apr 2026 | Ubiquiti | 450K | 13.8% | 2 |
| Apr 2026 | Google Nest | 425K | 13% | 3 |
| Apr 2026 | NETGEAR | 265K | 8.1% | 4 |
| Apr 2026 | eero | 160K | 4.9% | 5 |
| May 2026 | TP-Link | 2M | 58.7% | 1 |
| May 2026 | Google Nest | 500K | 14.9% | 2 |
| May 2026 | Ubiquiti | 450K | 13.4% | 3 |
| May 2026 | NETGEAR | 276K | 8.2% | 4 |
| May 2026 | eero | 161K | 4.8% | 5 |
| Jun 2026 | TP-Link | 2M | 58.7% | 1 |
| Jun 2026 | Google Nest | 528K | 15.7% | 2 |
| Jun 2026 | Ubiquiti | 450K | 13.4% | 3 |
| Jun 2026 | NETGEAR | 246K | 7.3% | 4 |
| Jun 2026 | eero | 166K | 4.9% | 5 |
| Jul 2026 | TP-Link | 2M | 58.6% | 1 |
| Jul 2026 | Google Nest | 506K | 15% | 2 |
| Jul 2026 | Ubiquiti | 450K | 13.3% | 3 |
| Jul 2026 | NETGEAR | 247K | 7.3% | 4 |
| Jul 2026 | eero | 196K | 5.8% | 5 |
| Aug 2026 | TP-Link | 2M | 60.1% | 1 |
| Aug 2026 | Google Nest | 457K | 13.8% | 2 |
| Aug 2026 | Ubiquiti | 450K | 13.6% | 3 |
| Aug 2026 | NETGEAR | 246K | 7.4% | 4 |
| Aug 2026 | eero | 166K | 5% | 5 |
| Sep 2026 | eero | — | — | — |
| Sep 2026 | Google Nest | — | — | — |
| Sep 2026 | NETGEAR | — | — | — |
| Sep 2026 | TP-Link | — | — | — |
| Sep 2026 | Ubiquiti | — | — | — |

## What is being compared

- **eero**: Measured on the search terms “eero”, “eero com”, “eero router”, “eero wifi router” and “wifi router eero”, summed into one figure.
- **Google Nest**: Measured on the search terms “google nest”, “google nest thermostat”, “googlenest”, “nest thermostat” and “store google com”, summed into one figure.
- **NETGEAR**: Measured on the search terms “netgear”, “netgear com”, “netgear nighthawk”, “netgear orbi”, “netgear router”, “netgear wifi router” and “router netgear”, summed into one figure.
- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link”, “tp-link com” and “tp-link wifi router”, summed into one figure.
- **Ubiquiti**: Measured on the search term “ubiquiti”.

- [eero](/demand/global-en/brands/eero)
- [Google Nest](/demand/global-en/brands/google-nest)
- [NETGEAR](/demand/global-en/brands/netgear)
- [TP-Link](/demand/global-en/brands/tp-link)
- [Ubiquiti](/demand/global-en/brands/ubiquiti)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mesh wifi brands worldwide?

In August 2026, TP-Link was the most searched among mesh wifi brands worldwide, with an estimated 2M branded searches and 60.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Mesh wifi brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mesh-wifi-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mesh-wifi-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.