--- title: "Merchant of record platforms: Which are searched most?" description: "Compare the platforms that sell software and handle tax. Share of Search among Gumroad, Lemon Squeezy, FastSpring, Digital River and Paddle, the merchant of record platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/merchant-of-record-platforms" publisher: "Brandwave" --- # Merchant of record platforms: Which are searched most? Compare the platforms that sell software and handle tax. Share of Search among Gumroad, Lemon Squeezy, FastSpring, Digital River and Paddle, the merchant of record platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Merchant of record platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Gumroad, 88.3% ## Which brand is most popular in search among merchant of record platforms worldwide? - In August 2026, Gumroad was the most searched among merchant of record platforms worldwide, with an estimated 823K branded searches and 88.3% estimated Share of Search within this set. - Lemon Squeezy is in 2nd place, 78.6 percentage points behind at 9.7% Share of Search. - Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among merchant of record platforms worldwide decreased from 90.1% to 88.3%. - Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among merchant of record platforms worldwide increased from 6.6% to 9.7%. - Across the 11 months ending August 2026, FastSpring’s estimated Share of Search among merchant of record platforms worldwide decreased from 2.4% to 1.6%. - Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among merchant of record platforms worldwide peaked at 91.2% in January 2026 and was lowest at 87.9% in March 2026. - Across the 11 months ending August 2026, Digital River and Paddle held steady: their estimated Share of Search among merchant of record platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Gumroad vs Lemon Squeezy: compare search popularity](/demand/global-en/compare/gumroad-vs-lemon-squeezy): 88.3% against 9.7% Share of Search. ## How did search popularity change for merchant of record platforms worldwide in August 2026? - Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026. - Estimated monthly branded searches for Gumroad worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026. - Estimated monthly branded searches for Digital River worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. - Estimated monthly branded searches for Paddle worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. - Estimated monthly branded searches for FastSpring worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gumroad | 88.3% | 823K | 0.0% | Gumroad | | 2 | Lemon Squeezy | 9.7% | 90.5K | 0.0% | Lemon Squeezy | | 3 | FastSpring | 1.6% | 14.8K | 0.0% | FastSpring | | 4 | Digital River | 0.31% | 2.9K | 0.0% | Digital River | | 5 | Paddle | 0.05% | 480 | -18.6% | Paddle | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gumroad | 673K | 90.1% | 1 | | Oct 2025 | Lemon Squeezy | 49.5K | 6.6% | 2 | | Oct 2025 | FastSpring | 18.1K | 2.4% | 3 | | Oct 2025 | Digital River | 5.4K | 0.72% | 4 | | Oct 2025 | Paddle | 590 | 0.08% | 5 | | Nov 2025 | Gumroad | 673K | 89% | 1 | | Nov 2025 | Lemon Squeezy | 60.5K | 8% | 2 | | Nov 2025 | FastSpring | 18.1K | 2.4% | 3 | | Nov 2025 | Digital River | 4.4K | 0.58% | 4 | | Nov 2025 | Paddle | 480 | 0.06% | 5 | | Dec 2025 | Gumroad | 823K | 91.1% | 1 | | Dec 2025 | Lemon Squeezy | 60.5K | 6.7% | 2 | | Dec 2025 | FastSpring | 14.8K | 1.6% | 3 | | Dec 2025 | Digital River | 4.4K | 0.49% | 4 | | Dec 2025 | Paddle | 480 | 0.05% | 5 | | Jan 2026 | Gumroad | 1M | 91.2% | 1 | | Jan 2026 | Lemon Squeezy | 74K | 6.7% | 2 | | Jan 2026 | FastSpring | 18.1K | 1.6% | 3 | | Jan 2026 | Digital River | 4.4K | 0.4% | 4 | | Jan 2026 | Paddle | 590 | 0.05% | 5 | | Feb 2026 | Gumroad | 823K | 89.8% | 1 | | Feb 2026 | Lemon Squeezy | 74K | 8.1% | 2 | | Feb 2026 | FastSpring | 14.8K | 1.6% | 3 | | Feb 2026 | Digital River | 3.6K | 0.39% | 4 | | Feb 2026 | Paddle | 590 | 0.06% | 5 | | Mar 2026 | Gumroad | 823K | 87.9% | 1 | | Mar 2026 | Lemon Squeezy | 90.5K | 9.7% | 2 | | Mar 2026 | FastSpring | 18.1K | 1.9% | 3 | | Mar 2026 | Digital River | 4.4K | 0.47% | 4 | | Mar 2026 | Paddle | 590 | 0.06% | 5 | | Apr 2026 | Gumroad | 823K | 88.3% | 1 | | Apr 2026 | Lemon Squeezy | 90.5K | 9.7% | 2 | | Apr 2026 | FastSpring | 14.8K | 1.6% | 3 | | Apr 2026 | Digital River | 3.6K | 0.39% | 4 | | Apr 2026 | Paddle | 590 | 0.06% | 5 | | May 2026 | Gumroad | 823K | 88.3% | 1 | | May 2026 | Lemon Squeezy | 90.5K | 9.7% | 2 | | May 2026 | FastSpring | 14.8K | 1.6% | 3 | | May 2026 | Digital River | 2.9K | 0.31% | 4 | | May 2026 | Paddle | 590 | 0.06% | 5 | | Jun 2026 | Gumroad | 823K | 88.3% | 1 | | Jun 2026 | Lemon Squeezy | 90.5K | 9.7% | 2 | | Jun 2026 | FastSpring | 14.8K | 1.6% | 3 | | Jun 2026 | Digital River | 2.9K | 0.31% | 4 | | Jun 2026 | Paddle | 590 | 0.06% | 5 | | Jul 2026 | Gumroad | 823K | 88.3% | 1 | | Jul 2026 | Lemon Squeezy | 90.5K | 9.7% | 2 | | Jul 2026 | FastSpring | 14.8K | 1.6% | 3 | | Jul 2026 | Digital River | 2.9K | 0.31% | 4 | | Jul 2026 | Paddle | 590 | 0.06% | 5 | | Aug 2026 | Gumroad | 823K | 88.3% | 1 | | Aug 2026 | Lemon Squeezy | 90.5K | 9.7% | 2 | | Aug 2026 | FastSpring | 14.8K | 1.6% | 3 | | Aug 2026 | Digital River | 2.9K | 0.31% | 4 | | Aug 2026 | Paddle | 480 | 0.05% | 5 | | Sep 2026 | Digital River | — | — | — | | Sep 2026 | FastSpring | — | — | — | | Sep 2026 | Gumroad | — | — | — | | Sep 2026 | Lemon Squeezy | — | — | — | | Sep 2026 | Paddle | — | — | — | ## What is being compared - **Digital River**: Measured on the search term “digital river”. - **FastSpring**: Measured on the search term “fastspring”. - **Gumroad**: Measured on the search term “gumroad”. - **Lemon Squeezy**: Measured on the search term “lemon squeezy”. - **Paddle**: Measured on the search term “paddle billing”. - [Digital River](/demand/global-en/brands/digital-river) - [FastSpring](/demand/global-en/brands/fastspring) - [Gumroad](/demand/global-en/brands/gumroad) - [Lemon Squeezy](/demand/global-en/brands/lemon-squeezy) - [Paddle](/demand/global-en/brands/paddle) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among merchant of record platforms worldwide? In August 2026, Gumroad was the most searched among merchant of record platforms worldwide, with an estimated 823K branded searches and 88.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Merchant of record platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/merchant-of-record-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/merchant-of-record-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.