--- title: "Merch platforms: Which brands are most popular in search?" description: "Compare the platforms creators use to sell branded merchandise. Share of Search among Redbubble, Printify, Printful and Spring, the merch platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/merch-platforms" publisher: "Brandwave" --- # Merch platforms: Which brands are most popular in search? Compare the platforms creators use to sell branded merchandise. Share of Search among Redbubble, Printify, Printful and Spring, the merch platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Merch platforms - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Redbubble, 45.8% ## Which brand is most popular in search among merch platforms worldwide? - In August 2026, Redbubble was the most searched among merch platforms worldwide, with an estimated 823K branded searches and 45.8% estimated Share of Search within this set. - Printify is in 2nd place, 8.3 percentage points behind at 37.4% Share of Search. - Across the 11 months ending August 2026, Redbubble’s estimated Share of Search among merch platforms worldwide increased from 40.9% to 45.8%. - Across the 11 months ending August 2026, Printify’s estimated Share of Search among merch platforms worldwide decreased from 40.9% to 37.4%. - Across the 11 months ending August 2026, Printful’s estimated Share of Search among merch platforms worldwide decreased from 18.3% to 16.7%. - Across the 11 months ending August 2026, Redbubble’s estimated Share of Search among merch platforms worldwide peaked at 54% in February 2026 and was lowest at 40.9% in October 2025. - Across the 11 months ending August 2026, Printify’s estimated Share of Search among merch platforms worldwide peaked at 40.9% in October 2025 and was lowest at 28.7% in April 2026. - Across the 11 months ending August 2026, Printful’s estimated Share of Search among merch platforms worldwide peaked at 19.2% in April 2026 and was lowest at 16.3% in February 2026. - Across the 11 months ending August 2026, Redbubble rose from 2nd to 1st among merch platforms worldwide. - Across the 11 months ending August 2026, Printify fell from 1st to 2nd among merch platforms worldwide. - Across the 11 months ending August 2026, Spring held steady: its estimated Share of Search among merch platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Redbubble vs Printify: compare search popularity](/demand/global-en/compare/printify-vs-redbubble): 45.8% against 37.4% Share of Search. - [Redbubble vs Printful: compare search popularity](/demand/global-en/compare/printful-vs-redbubble): 45.8% against 16.7% Share of Search. - [Printify vs Printful: compare search popularity](/demand/global-en/compare/printful-vs-printify): 37.4% against 16.7% Share of Search. ## How did search popularity change for merch platforms worldwide in August 2026? - In August 2026, Printify gained estimated Share of Search among merch platforms worldwide, from 32.9% to 37.4%. - In August 2026, Redbubble lost estimated Share of Search among merch platforms worldwide, from 49.2% to 45.8%. - In August 2026, Printful lost estimated Share of Search among merch platforms worldwide, from 18% to 16.7%. - Estimated monthly branded searches for Spring worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Redbubble | 45.8% | 823K | 0.0% | Redbubble | | 2 | Printify | 37.4% | 673K | +22.4% | Printify | | 3 | Printful | 16.7% | 301K | 0.0% | Printful | | 4 | Spring | 0.02% | 320 | +23.1% | Spring | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Printify | 823K | 40.9% | 1 | | Oct 2025 | Redbubble | 823K | 40.9% | 2 | | Oct 2025 | Printful | 368K | 18.3% | 3 | | Oct 2025 | Spring | 480 | 0.02% | 4 | | Nov 2025 | Redbubble | 1M | 49% | 1 | | Nov 2025 | Printify | 673K | 33% | 2 | | Nov 2025 | Printful | 368K | 18% | 3 | | Nov 2025 | Spring | 590 | 0.03% | 4 | | Dec 2025 | Redbubble | 1M | 49% | 1 | | Dec 2025 | Printify | 673K | 33% | 2 | | Dec 2025 | Printful | 368K | 18% | 3 | | Dec 2025 | Spring | 390 | 0.02% | 4 | | Jan 2026 | Redbubble | 1M | 45.6% | 1 | | Jan 2026 | Printify | 823K | 37.6% | 2 | | Jan 2026 | Printful | 368K | 16.8% | 3 | | Jan 2026 | Spring | 390 | 0.02% | 4 | | Feb 2026 | Redbubble | 1M | 54% | 1 | | Feb 2026 | Printify | 550K | 29.7% | 2 | | Feb 2026 | Printful | 301K | 16.3% | 3 | | Feb 2026 | Spring | 390 | 0.02% | 4 | | Mar 2026 | Redbubble | 1M | 49% | 1 | | Mar 2026 | Printify | 673K | 33% | 2 | | Mar 2026 | Printful | 368K | 18% | 3 | | Mar 2026 | Spring | 590 | 0.03% | 4 | | Apr 2026 | Redbubble | 1M | 52.1% | 1 | | Apr 2026 | Printify | 550K | 28.7% | 2 | | Apr 2026 | Printful | 368K | 19.2% | 3 | | Apr 2026 | Spring | 390 | 0.02% | 4 | | May 2026 | Redbubble | 823K | 45.8% | 1 | | May 2026 | Printify | 673K | 37.4% | 2 | | May 2026 | Printful | 301K | 16.7% | 3 | | May 2026 | Spring | 390 | 0.02% | 4 | | Jun 2026 | Redbubble | 823K | 49.2% | 1 | | Jun 2026 | Printify | 550K | 32.8% | 2 | | Jun 2026 | Printful | 301K | 18% | 3 | | Jun 2026 | Spring | 320 | 0.02% | 4 | | Jul 2026 | Redbubble | 823K | 49.2% | 1 | | Jul 2026 | Printify | 550K | 32.9% | 2 | | Jul 2026 | Printful | 301K | 18% | 3 | | Jul 2026 | Spring | 260 | 0.02% | 4 | | Aug 2026 | Redbubble | 823K | 45.8% | 1 | | Aug 2026 | Printify | 673K | 37.4% | 2 | | Aug 2026 | Printful | 301K | 16.7% | 3 | | Aug 2026 | Spring | 320 | 0.02% | 4 | | Sep 2026 | Printful | — | — | — | | Sep 2026 | Printify | — | — | — | | Sep 2026 | Redbubble | — | — | — | | Sep 2026 | Spring | — | — | — | ## What is being compared - **Printful**: Measured on the search term “printful”. - **Printify**: Measured on the search term “printify”. - **Redbubble**: Measured on the search term “redbubble”. - **Spring**: Measured on the search term “spring merch”. - [Printful](/demand/global-en/brands/printful) - [Printify](/demand/global-en/brands/printify) - [Redbubble](/demand/global-en/brands/redbubble) - [Spring](/demand/global-en/brands/spring) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among merch platforms worldwide? In August 2026, Redbubble was the most searched among merch platforms worldwide, with an estimated 823K branded searches and 45.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Merch platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/merch-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/merch-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.