---
title: "Menstrual cup brands: Which are searched most?"
description: "Compare the brands people buy menstrual cups from. Share of Search among DIVA, Flex, Mooncup, Pixie, Saalt and Cora, the menstrual cup brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/menstrual-cup-brands"
publisher: "Brandwave"
---

# Menstrual cup brands: Which are searched most?

Compare the brands people buy menstrual cups from. Share of Search among DIVA, Flex, Mooncup, Pixie, Saalt and Cora, the menstrual cup brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Menstrual cup brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: DIVA, 79.4%

## Which brand is most popular in search among menstrual cup brands worldwide?

- In September 2026, DIVA was the most searched among menstrual cup brands worldwide, with an estimated 110K branded searches, 79.4% of all searches for the six we track.
- Flex is in 2nd place, 73.6 percentage points behind at 5.8%.
- Across the 12 months ending September 2026, DIVA’s share of searches among menstrual cup brands worldwide increased from 78.5% to 79.4%.
- Across the 12 months ending September 2026, Flex’s share of searches among menstrual cup brands worldwide increased from 4.7% to 5.8%.
- Across the 12 months ending September 2026, Mooncup’s share of searches among menstrual cup brands worldwide decreased from 10.6% to 5.8%.
- Across the 12 months ending September 2026, Pixie’s share of searches among menstrual cup brands worldwide increased from 3.1% to 5.8%.
- Across the 12 months ending September 2026, DIVA’s share of searches among menstrual cup brands worldwide peaked at 83.3% in June 2026 and was lowest at 76.3% in December 2025.
- Across the 12 months ending September 2026, Flex’s share of searches among menstrual cup brands worldwide peaked at 5.8% in September 2026 and was lowest at 4% in May 2026.
- Across the 12 months ending September 2026, Mooncup’s share of searches among menstrual cup brands worldwide peaked at 12.5% in December 2025 and was lowest at 4.9% in August 2026.
- Across the 12 months ending September 2026, Pixie’s share of searches among menstrual cup brands worldwide peaked at 6% in May 2026 and was lowest at 3.1% in October 2025.
- Across the 12 months ending September 2026, Saalt’s share of searches among menstrual cup brands worldwide peaked at 4% in July 2026 and was lowest at 2.2% in March 2026.
- Across the 12 months ending September 2026, Flex rose from 3rd to 2nd among menstrual cup brands worldwide.
- Across the 12 months ending September 2026, Mooncup fell from 2nd to 3rd among menstrual cup brands worldwide.
- Across the 12 months ending September 2026, Saalt and Cora held steady: their share of searches among menstrual cup brands worldwide each moved less than 0.5 percentage points.

## Top menstrual cup brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Saalt appeared every time. Saalt was recommended most often, coming first in all three answers that gave a list. Flex was second. DIVA, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Saalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Flex | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| DIVA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mooncup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pixie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about menstrual cup brands

- Asked ChatGPT "Which menstrual cup brand should I buy?": 1. Saalt
- Asked ChatGPT "What are the best menstrual cup brands?": 1. Saalt, 2. Flex
- Asked ChatGPT "What's the best menstrual cup for beginners?": 1. Saalt
- Searched Google, AI Overview "menstrual cup": 1. Saalt, 2. Flex
- Searched Google, AI Overview "best menstrual cup": 1. Saalt, 2. Flex

Not named in any answer: DIVA, Mooncup, Pixie and Cora.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [DIVA vs Flex: compare search popularity](/demand/global-en/compare/diva-cup-vs-flex-period): 79.4% against 5.8% Share of Search.
- [DIVA vs Mooncup: compare search popularity](/demand/global-en/compare/diva-cup-vs-mooncup): 79.4% against 5.8% Share of Search.
- [DIVA vs Pixie: compare search popularity](/demand/global-en/compare/diva-cup-vs-pixie-cup): 79.4% against 5.8% Share of Search.
- [DIVA vs Saalt: compare search popularity](/demand/global-en/compare/diva-cup-vs-saalt): 79.4% against 2.6% Share of Search.
- [Flex vs Mooncup: compare search popularity](/demand/global-en/compare/flex-period-vs-mooncup): 5.8% Share of Search each.
- [Flex vs Pixie: compare search popularity](/demand/global-en/compare/flex-period-vs-pixie-cup): 5.8% Share of Search each.
- [Flex vs Saalt: compare search popularity](/demand/global-en/compare/flex-period-vs-saalt): 5.8% against 2.6% Share of Search.
- [Mooncup vs Pixie: compare search popularity](/demand/global-en/compare/mooncup-vs-pixie-cup): 5.8% Share of Search each.
- [Mooncup vs Saalt: compare search popularity](/demand/global-en/compare/mooncup-vs-saalt): 5.8% against 2.6% Share of Search.
- [Pixie vs Saalt: compare search popularity](/demand/global-en/compare/pixie-cup-vs-saalt): 5.8% against 2.6% Share of Search.

## How did search popularity change for menstrual cup brands worldwide in September 2026?

- In September 2026, Flex gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
- In September 2026, Mooncup gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
- In September 2026, Pixie gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
- In September 2026, DIVA lost share of searches among menstrual cup brands worldwide, from 81.6% to 79.4%.
- In September 2026, Saalt lost share of searches among menstrual cup brands worldwide, from 3.3% to 2.6%.
- Estimated monthly branded searches for Cora worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DIVA | 79.4% | 110K | -18.5% | Diva International |
| 2 | Flex | 5.8% | 8.1K | 0.0% | The Flex Company |
| 3 | Mooncup | 5.8% | 8.1K | 0.0% | Mooncup |
| 4 | Pixie | 5.8% | 8.1K | 0.0% | Pixie |
| 5 | Saalt | 2.6% | 3.6K | -33.3% | Saalt |
| 6 | Cora | 0.43% | 590 | -18.1% | Cora |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DIVA | 110K | 78.5% | 1 |
| Oct 2025 | Mooncup | 14.8K | 10.6% | 2 |
| Oct 2025 | Flex | 6.6K | 4.7% | 3 |
| Oct 2025 | Pixie | 4.4K | 3.1% | 4 |
| Oct 2025 | Saalt | 3.6K | 2.6% | 5 |
| Oct 2025 | Cora | 720 | 0.51% | 6 |
| Nov 2025 | DIVA | 90.5K | 78.8% | 1 |
| Nov 2025 | Mooncup | 9.9K | 8.6% | 2 |
| Nov 2025 | Flex | 6.6K | 5.7% | 3 |
| Nov 2025 | Pixie | 4.4K | 3.8% | 4 |
| Nov 2025 | Saalt | 2.9K | 2.5% | 5 |
| Nov 2025 | Cora | 590 | 0.51% | 6 |
| Dec 2025 | DIVA | 90.5K | 76.3% | 1 |
| Dec 2025 | Mooncup | 14.8K | 12.5% | 2 |
| Dec 2025 | Flex | 5.4K | 4.6% | 3 |
| Dec 2025 | Pixie | 4.4K | 3.7% | 4 |
| Dec 2025 | Saalt | 2.9K | 2.4% | 5 |
| Dec 2025 | Cora | 590 | 0.5% | 6 |
| Jan 2026 | DIVA | 110K | 80.8% | 1 |
| Jan 2026 | Mooncup | 9.9K | 7.3% | 2 |
| Jan 2026 | Flex | 6.6K | 4.8% | 3 |
| Jan 2026 | Pixie | 5.4K | 4% | 4 |
| Jan 2026 | Saalt | 3.6K | 2.6% | 5 |
| Jan 2026 | Cora | 590 | 0.43% | 6 |
| Feb 2026 | DIVA | 90.5K | 79.7% | 1 |
| Feb 2026 | Mooncup | 9.9K | 8.7% | 2 |
| Feb 2026 | Flex | 5.4K | 4.8% | 3 |
| Feb 2026 | Pixie | 4.4K | 3.9% | 4 |
| Feb 2026 | Saalt | 2.9K | 2.6% | 5 |
| Feb 2026 | Cora | 480 | 0.42% | 6 |
| Mar 2026 | DIVA | 110K | 82.3% | 1 |
| Mar 2026 | Mooncup | 8.1K | 6.1% | 2 |
| Mar 2026 | Flex | 6.6K | 4.9% | 3 |
| Mar 2026 | Pixie | 5.4K | 4% | 4 |
| Mar 2026 | Saalt | 2.9K | 2.2% | 5 |
| Mar 2026 | Cora | 590 | 0.44% | 6 |
| Apr 2026 | DIVA | 110K | 79.3% | 1 |
| Apr 2026 | Mooncup | 9.9K | 7.1% | 2 |
| Apr 2026 | Pixie | 8.1K | 5.8% | 3 |
| Apr 2026 | Flex | 6.6K | 4.8% | 4 |
| Apr 2026 | Saalt | 3.6K | 2.6% | 5 |
| Apr 2026 | Cora | 590 | 0.43% | 6 |
| May 2026 | DIVA | 135K | 82.4% | 1 |
| May 2026 | Pixie | 9.9K | 6% | 2 |
| May 2026 | Mooncup | 8.1K | 4.9% | 3 |
| May 2026 | Flex | 6.6K | 4% | 4 |
| May 2026 | Saalt | 3.6K | 2.2% | 5 |
| May 2026 | Cora | 590 | 0.36% | 6 |
| Jun 2026 | DIVA | 135K | 83.3% | 1 |
| Jun 2026 | Flex | 8.1K | 5% | 2 |
| Jun 2026 | Mooncup | 8.1K | 5% | 3 |
| Jun 2026 | Pixie | 6.6K | 4.1% | 4 |
| Jun 2026 | Saalt | 3.6K | 2.2% | 5 |
| Jun 2026 | Cora | 590 | 0.36% | 6 |
| Jul 2026 | DIVA | 135K | 81.8% | 1 |
| Jul 2026 | Flex | 8.1K | 4.9% | 2 |
| Jul 2026 | Mooncup | 8.1K | 4.9% | 3 |
| Jul 2026 | Pixie | 6.6K | 4% | 4 |
| Jul 2026 | Saalt | 6.6K | 4% | 5 |
| Jul 2026 | Cora | 590 | 0.36% | 6 |
| Aug 2026 | DIVA | 135K | 81.6% | 1 |
| Aug 2026 | Flex | 8.1K | 4.9% | 2 |
| Aug 2026 | Mooncup | 8.1K | 4.9% | 3 |
| Aug 2026 | Pixie | 8.1K | 4.9% | 4 |
| Aug 2026 | Saalt | 5.4K | 3.3% | 5 |
| Aug 2026 | Cora | 720 | 0.44% | 6 |
| Sep 2026 | DIVA | 110K | 79.4% | 1 |
| Sep 2026 | Flex | 8.1K | 5.8% | 2 |
| Sep 2026 | Mooncup | 8.1K | 5.8% | 3 |
| Sep 2026 | Pixie | 8.1K | 5.8% | 4 |
| Sep 2026 | Saalt | 3.6K | 2.6% | 5 |
| Sep 2026 | Cora | 590 | 0.43% | 6 |

## What is being compared

- **Cora**: Measured on the search term “cora cup”.
- **DIVA**: Measured on the search term “diva cup”.
- **Flex**: Measured on the search term “flex cup”.
- **Mooncup**: Measured on the search term “mooncup”.
- **Pixie**: Measured on the search term “pixie cup”.
- **Saalt**: Measured on the search term “saalt cup”.

- [Cora](/demand/global-en/brands/cora)
- [DIVA](/demand/global-en/brands/diva-cup)
- [Flex](/demand/global-en/brands/flex-period)
- [Mooncup](/demand/global-en/brands/mooncup)
- [Pixie](/demand/global-en/brands/pixie-cup)
- [Saalt](/demand/global-en/brands/saalt)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among menstrual cup brands worldwide?

In September 2026, DIVA was the most searched among menstrual cup brands worldwide, with an estimated 110K branded searches, 79.4% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Menstrual cup brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/menstrual-cup-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/menstrual-cup-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.