--- title: "Calvin Klein vs Tommy John: Which is searched more?" description: "Is Calvin Klein or Tommy John more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mens-underwear-brands/compare/calvin-klein-vs-tommy-john" publisher: "Brandwave" --- # Calvin Klein vs Tommy John: Which is searched more? Is Calvin Klein or Tommy John more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calvin Klein and Tommy John - **Competitive set**: Men's underwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Calvin Klein Share of Search**: 45.3% - **Tommy John Share of Search**: 7% ## Is Calvin Klein or Tommy John more popular in search? - In September 2026, Calvin Klein had more branded searches than Tommy John among men's underwear brands worldwide. Calvin Klein had about 478,000 branded searches, while Tommy John had 74,000. Calvin Klein made up 45.3% of all men's underwear brand searches we track, and Tommy John accounted for 7%. - The lead changed hands 2 times in the 12 months ending September 2026: Tommy John took it in August 2026, Calvin Klein took it in September 2026. - Across the 12 months ending September 2026, Calvin Klein’s share of searches among men's underwear brands worldwide moved from 42.8% to 45.3%, and its estimated monthly branded searches moved from 411K to 478K. - Across the 12 months ending September 2026, Tommy John’s share of searches among men's underwear brands worldwide moved from 9.4% to 7%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top men's underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Calvin Klein and Tommy John were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Calvin Klein was listed before Tommy John in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calvin Klein | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tommy John | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Uniqlo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mack Weldon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SAXX | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about men's underwear brands - Asked ChatGPT "Which men's underwear brand should I buy?": 1. Calvin Klein, 2. Tommy John, 3. Uniqlo - Asked ChatGPT "What are the best men's underwear brands?": 1. SAXX, 2. Calvin Klein, 3. Uniqlo, 4. Mack Weldon, 5. Tommy John - Asked ChatGPT "What's the best men's underwear brand for everyday wear?": 1. Calvin Klein, 2. Mack Weldon, 3. Tommy John, 4. Uniqlo - Searched Google, AI Overview "best men's underwear": 1. Calvin Klein, 2. Tommy John, 3. Uniqlo - Searched Google, AI Overview "mens boxer briefs": named none of the brands we track Not named in any answer: Jockey, Step One and Bonds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for men's underwear brands worldwide in September 2026? - In September 2026, Calvin Klein overtook Tommy John to become the leader among men's underwear brands worldwide, with 45.3% of the searches. - In September 2026, Jockey overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 23.3% of the searches. - In September 2026, Step One overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 8.7% of the searches. - In September 2026, SAXX overtook Tommy John to rank 4th among men's underwear brands worldwide, with 8.6% of the searches. - In September 2026, Tommy John lost share of searches among men's underwear brands worldwide, from 36.3% to 7%. ## Month by month | Month | Calvin Klein estimated searches | Calvin Klein Share of Search | Calvin Klein rank | Tommy John estimated searches | Tommy John Share of Search | Tommy John rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 411K | 42.8% | 1 | 90.5K | 9.4% | 4 | | Nov 2025 | 696K | 46.2% | 1 | 165K | 11% | 4 | | Dec 2025 | 696K | 51.4% | 1 | 110K | 8.1% | 4 | | Jan 2026 | 411K | 43.6% | 1 | 60.5K | 6.4% | 5 | | Feb 2026 | 411K | 47% | 1 | 60.5K | 6.9% | 5 | | Mar 2026 | 660K | 56.5% | 1 | 60.5K | 5.2% | 5 | | Apr 2026 | 478K | 47.8% | 1 | 74K | 7.4% | 5 | | May 2026 | 660K | 53.1% | 1 | 90.5K | 7.3% | 4 | | Jun 2026 | 660K | 54.4% | 1 | 60.5K | 5% | 5 | | Jul 2026 | 585K | 50.8% | 1 | 74K | 6.4% | 5 | | Aug 2026 | 660K | 35.6% | 2 | 673K | 36.3% | 1 | | Sep 2026 | 478K | 45.3% | 1 | 74K | 7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Calvin Klein’s and Tommy John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calvin Klein**: Measured on the search terms “calvin klein boxers” and “calvin klein underwear”, summed into one figure. - **Tommy John**: Measured on the search term “tommy john”. - [Calvin Klein profile](/demand/global-en/brands/calvin-klein) - [Tommy John profile](/demand/global-en/brands/tommy-john) - [All men's underwear brands worldwide](/demand/global-en/categories/mens-underwear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Calvin Klein or Tommy John more popular in search? In September 2026, Calvin Klein had more branded searches than Tommy John among men's underwear brands worldwide. Calvin Klein had about 478,000 branded searches, while Tommy John had 74,000. Calvin Klein made up 45.3% of all men's underwear brand searches we track, and Tommy John accounted for 7%. ## Cite this page Brandwave. "Calvin Klein vs Tommy John: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/mens-underwear-brands/compare/calvin-klein-vs-tommy-john This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mens-underwear-brands/compare/calvin-klein-vs-tommy-john. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.