--- title: "Men's underwear brands: Which are searched most?" description: "Compare the men's underwear brands people buy. Share of Search among Jockey, Step One, SAXX, Tommy John and Bonds, the men's underwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mens-underwear-brands" publisher: "Brandwave" --- # Men's underwear brands: Which are searched most? Compare the men's underwear brands people buy. Share of Search among Jockey, Step One, SAXX, Tommy John and Bonds, the men's underwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Men's underwear brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Jockey, 47.2% ## Which brand is most popular in search among men's underwear brands worldwide? - In September 2026, Jockey was the most searched among men's underwear brands worldwide, with an estimated 246K branded searches and 47.2% estimated Share of Search within this set. - Step One is in 2nd place, 29.6 percentage points behind at 17.7% Share of Search. - Across the 12 months ending September 2026, Jockey’s estimated Share of Search among men's underwear brands worldwide increased from 40.8% to 47.2%. - Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide decreased from 18.4% to 17.4%. - Across the 12 months ending September 2026, Tommy John’s estimated Share of Search among men's underwear brands worldwide decreased from 18.4% to 14.2%. - Across the 12 months ending September 2026, Bonds’ estimated Share of Search among men's underwear brands worldwide decreased from 4.5% to 3.5%. - Across the 12 months ending September 2026, Jockey’s estimated Share of Search among men's underwear brands worldwide peaked at 49.1% in June 2026 and was lowest at 21.7% in August 2026. - Across the 12 months ending September 2026, Step One’s estimated Share of Search among men's underwear brands worldwide peaked at 26.9% in November 2025 and was lowest at 9.6% in August 2026. - Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide peaked at 23.4% in December 2025 and was lowest at 8% in August 2026. - Across the 12 months ending September 2026, Tommy John’s estimated Share of Search among men's underwear brands worldwide peaked at 59.2% in August 2026 and was lowest at 12.1% in June 2026. - Across the 12 months ending September 2026, Bonds’ estimated Share of Search among men's underwear brands worldwide peaked at 4.5% in October 2025 and was lowest at 1.6% in August 2026. - Across the 12 months ending September 2026, Step One rose from 4th to 2nd among men's underwear brands worldwide. - Across the 12 months ending September 2026, SAXX fell from 2nd to 3rd among men's underwear brands worldwide. - Across the 12 months ending September 2026, Tommy John fell from 3rd to 4th among men's underwear brands worldwide. ## Compare search popularity between leading brands - [Jockey vs Step One: compare search popularity](/demand/global-en/compare/jockey-vs-step-one): 47.2% against 17.7% Share of Search. - [Jockey vs SAXX: compare search popularity](/demand/global-en/compare/jockey-vs-saxx): 47.2% against 17.4% Share of Search. - [Jockey vs Tommy John: compare search popularity](/demand/global-en/compare/jockey-vs-tommy-john): 47.2% against 14.2% Share of Search. - [Jockey vs Bonds: compare search popularity](/demand/global-en/compare/bonds-vs-jockey): 47.2% against 3.5% Share of Search. - [Step One vs SAXX: compare search popularity](/demand/global-en/compare/saxx-vs-step-one): 17.7% against 17.4% Share of Search. - [Step One vs Tommy John: compare search popularity](/demand/global-en/compare/step-one-vs-tommy-john): 17.7% against 14.2% Share of Search. - [Step One vs Bonds: compare search popularity](/demand/global-en/compare/bonds-vs-step-one): 17.7% against 3.5% Share of Search. - [SAXX vs Tommy John: compare search popularity](/demand/global-en/compare/saxx-vs-tommy-john): 17.4% against 14.2% Share of Search. - [SAXX vs Bonds: compare search popularity](/demand/global-en/compare/bonds-vs-saxx): 17.4% against 3.5% Share of Search. - [Tommy John vs Bonds: compare search popularity](/demand/global-en/compare/bonds-vs-tommy-john): 14.2% against 3.5% Share of Search. ## How did search popularity change for men's underwear brands worldwide in September 2026? - In September 2026, Jockey overtook Tommy John to become the leader among men's underwear brands worldwide, with 47.2% estimated Share of Search. - In September 2026, Step One overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 17.7% estimated Share of Search. - In September 2026, SAXX overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 17.4% estimated Share of Search. - In September 2026, Bonds gained estimated Share of Search among men's underwear brands worldwide, from 1.6% to 3.5%. - In September 2026, Tommy John lost estimated Share of Search among men's underwear brands worldwide, from 59.2% to 14.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Jockey | 47.2% | 246K | 0.0% | Jockey | | 2 | Step One | 17.7% | 92.1K | -15.2% | Step One | | 3 | SAXX | 17.4% | 90.5K | 0.0% | SAXX | | 4 | Tommy John | 14.2% | 74K | -89.0% | Tommy John | | 5 | Bonds | 3.5% | 18.1K | 0.0% | Bonds | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jockey | 201K | 40.8% | 1 | | Oct 2025 | SAXX | 90.5K | 18.4% | 2 | | Oct 2025 | Tommy John | 90.5K | 18.4% | 3 | | Oct 2025 | Step One | 88.8K | 18% | 4 | | Oct 2025 | Bonds | 22.2K | 4.5% | 5 | | Nov 2025 | Jockey | 201K | 28.1% | 1 | | Nov 2025 | Step One | 192K | 26.9% | 2 | | Nov 2025 | Tommy John | 165K | 23.1% | 3 | | Nov 2025 | SAXX | 135K | 18.9% | 4 | | Nov 2025 | Bonds | 22.2K | 3.1% | 5 | | Dec 2025 | Jockey | 201K | 34.8% | 1 | | Dec 2025 | SAXX | 135K | 23.4% | 2 | | Dec 2025 | Tommy John | 110K | 19.1% | 3 | | Dec 2025 | Step One | 109K | 18.8% | 4 | | Dec 2025 | Bonds | 22.2K | 3.8% | 5 | | Jan 2026 | Jockey | 201K | 42.4% | 1 | | Jan 2026 | SAXX | 110K | 23.2% | 2 | | Jan 2026 | Step One | 83.9K | 17.7% | 3 | | Jan 2026 | Tommy John | 60.5K | 12.8% | 4 | | Jan 2026 | Bonds | 18.1K | 3.8% | 5 | | Feb 2026 | Jockey | 165K | 39.8% | 1 | | Feb 2026 | SAXX | 90.5K | 21.8% | 2 | | Feb 2026 | Step One | 83.9K | 20.2% | 3 | | Feb 2026 | Tommy John | 60.5K | 14.6% | 4 | | Feb 2026 | Bonds | 14.8K | 3.6% | 5 | | Mar 2026 | Jockey | 201K | 44.1% | 1 | | Mar 2026 | SAXX | 90.5K | 19.9% | 2 | | Mar 2026 | Step One | 88.8K | 19.5% | 3 | | Mar 2026 | Tommy John | 60.5K | 13.3% | 4 | | Mar 2026 | Bonds | 14.8K | 3.2% | 5 | | Apr 2026 | Jockey | 201K | 42.8% | 1 | | Apr 2026 | SAXX | 90.5K | 19.3% | 2 | | Apr 2026 | Step One | 88.8K | 18.9% | 3 | | Apr 2026 | Tommy John | 74K | 15.8% | 4 | | Apr 2026 | Bonds | 14.8K | 3.2% | 5 | | May 2026 | Jockey | 246K | 46.4% | 1 | | May 2026 | SAXX | 90.5K | 17.1% | 2 | | May 2026 | Tommy John | 90.5K | 17.1% | 3 | | May 2026 | Step One | 88.8K | 16.7% | 4 | | May 2026 | Bonds | 14.8K | 2.8% | 5 | | Jun 2026 | Jockey | 246K | 49.1% | 1 | | Jun 2026 | SAXX | 90.5K | 18.1% | 2 | | Jun 2026 | Step One | 88.8K | 17.7% | 3 | | Jun 2026 | Tommy John | 60.5K | 12.1% | 4 | | Jun 2026 | Bonds | 14.8K | 3% | 5 | | Jul 2026 | Jockey | 246K | 47.9% | 1 | | Jul 2026 | SAXX | 90.5K | 17.6% | 2 | | Jul 2026 | Step One | 88.8K | 17.3% | 3 | | Jul 2026 | Tommy John | 74K | 14.4% | 4 | | Jul 2026 | Bonds | 14.8K | 2.9% | 5 | | Aug 2026 | Tommy John | 673K | 59.2% | 1 | | Aug 2026 | Jockey | 246K | 21.7% | 2 | | Aug 2026 | Step One | 109K | 9.6% | 3 | | Aug 2026 | SAXX | 90.5K | 8% | 4 | | Aug 2026 | Bonds | 18.1K | 1.6% | 5 | | Sep 2026 | Jockey | 246K | 47.2% | 1 | | Sep 2026 | Step One | 92.1K | 17.7% | 2 | | Sep 2026 | SAXX | 90.5K | 17.4% | 3 | | Sep 2026 | Tommy John | 74K | 14.2% | 4 | | Sep 2026 | Bonds | 18.1K | 3.5% | 5 | ## What is being compared - **Bonds**: Measured on the search term “bonds underwear”. - **Jockey**: Measured on the search term “jockey underwear”. - **SAXX**: Measured on the search term “saxx”. - **Step One**: Measured on the search terms “step one” and “step one boxers”, summed into one figure. - **Tommy John**: Measured on the search term “tommy john”. - [Bonds](/demand/global-en/brands/bonds) - [Jockey](/demand/global-en/brands/jockey) - [SAXX](/demand/global-en/brands/saxx) - [Step One](/demand/global-en/brands/step-one) - [Tommy John](/demand/global-en/brands/tommy-john) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among men's underwear brands worldwide? In September 2026, Jockey was the most searched among men's underwear brands worldwide, with an estimated 246K branded searches and 47.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Men's underwear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mens-underwear-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mens-underwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.