---
title: "Men's suit brands: Which are searched most?"
description: "Compare the brands men buy suits from, off the peg or made to measure. Share of Search among Hugo Boss, Hockerty, Brooks Brothers, J.Crew, Men's Wearhouse, Indochino, Jos. A. Bank, Moss, Charles Tyrwhitt, Reiss, Spier & Mackay, Suitsupply, Bonobos and Black Lapel, the men's suit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mens-suit-brands"
publisher: "Brandwave"
---

# Men's suit brands: Which are searched most?

Compare the brands men buy suits from, off the peg or made to measure. Share of Search among Hugo Boss, Hockerty, Brooks Brothers, J.Crew, Men's Wearhouse, Indochino, Jos. A. Bank, Moss, Charles Tyrwhitt, Reiss, Spier & Mackay, Suitsupply, Bonobos and Black Lapel, the men's suit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Men's suit brands
- **Market**: Global
- **Brands compared**: 14
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hugo Boss, 24.8%

## Which brand is most popular in search among men's suit brands worldwide?

- In September 2026, Hugo Boss was the most searched among men's suit brands worldwide, with an estimated 33.1K branded searches, 24.8% of all searches for the 14 we track.
- Hockerty is in 2nd place, 4.5 percentage points behind at 20.3%.
- Across the 12 months ending September 2026, Hugo Boss’ share of searches among men's suit brands worldwide decreased from 26.6% to 24.8%.
- Across the 12 months ending September 2026, Hockerty’s share of searches among men's suit brands worldwide decreased from 21.7% to 20.3%.
- Across the 12 months ending September 2026, Brooks Brothers’ share of searches among men's suit brands worldwide increased from 7.9% to 9.1%.
- Across the 12 months ending September 2026, J.Crew’s share of searches among men's suit brands worldwide increased from 5.2% to 8.4%.
- Across the 12 months ending September 2026, Men's Wearhouse’s share of searches among men's suit brands worldwide decreased from 14.6% to 7.4%.
- Across the 12 months ending September 2026, Indochino’s share of searches among men's suit brands worldwide increased from 4.3% to 4.9%.
- Across the 12 months ending September 2026, Jos. A. Bank’s share of searches among men's suit brands worldwide increased from 3.5% to 4.9%.
- Across the 12 months ending September 2026, Moss’ share of searches among men's suit brands worldwide increased from 3.5% to 4.9%.
- Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among men's suit brands worldwide increased from 2.4% to 3.3%.
- Across the 12 months ending September 2026, Reiss’ share of searches among men's suit brands worldwide increased from 2.4% to 3.3%.
- Across the 12 months ending September 2026, Spier & Mackay’s share of searches among men's suit brands worldwide increased from 1.6% to 2.7%.
- Across the 12 months ending September 2026, Hugo Boss’ share of searches among men's suit brands worldwide peaked at 32.6% in July 2026 and was lowest at 20.7% in June 2026.
- Across the 12 months ending September 2026, Hockerty’s share of searches among men's suit brands worldwide peaked at 23.4% in November 2025 and was lowest at 14% in August 2026.
- Across the 12 months ending September 2026, Brooks Brothers’ share of searches among men's suit brands worldwide peaked at 17% in August 2026 and was lowest at 7.6% in June 2026.
- Across the 12 months ending September 2026, J.Crew’s share of searches among men's suit brands worldwide peaked at 8.4% in September 2026 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Men's Wearhouse’s share of searches among men's suit brands worldwide peaked at 21% in April 2026 and was lowest at 7% in November 2025.
- Across the 12 months ending September 2026, Indochino’s share of searches among men's suit brands worldwide peaked at 6.3% in February 2026 and was lowest at 4.3% in October 2025.
- Across the 12 months ending September 2026, Jos. A. Bank’s share of searches among men's suit brands worldwide peaked at 4.9% in September 2026 and was lowest at 3.4% in June 2026.
- Across the 12 months ending September 2026, Moss’ share of searches among men's suit brands worldwide peaked at 5.3% in July 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among men's suit brands worldwide peaked at 3.3% in September 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Reiss’ share of searches among men's suit brands worldwide peaked at 3.3% in September 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Spier & Mackay’s share of searches among men's suit brands worldwide peaked at 2.7% in September 2026 and was lowest at 1.4% in December 2025.
- Across the 12 months ending September 2026, Suitsupply’s share of searches among men's suit brands worldwide peaked at 5.3% in July 2026 and was lowest at 2.7% in September 2026.
- Across the 12 months ending September 2026, Black Lapel’s share of searches among men's suit brands worldwide peaked at 2.5% in November 2025 and was lowest at 0.86% in July 2026.
- Across the 12 months ending September 2026, Brooks Brothers rose from 4th to 3rd among men's suit brands worldwide.
- Across the 12 months ending September 2026, J.Crew rose from 5th to 4th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Men's Wearhouse fell from 3rd to 5th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Charles Tyrwhitt rose from 10th to 9th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Reiss rose from 11th to 10th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Spier & Mackay rose from 14th to 11th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Suitsupply fell from 9th to 12th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Bonobos fell from 12th to 13th among men's suit brands worldwide.
- Across the 12 months ending September 2026, Black Lapel fell from 13th to 14th among men's suit brands worldwide.

## Top men's suit brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Suitsupply was mentioned most often, in three of the four answers. Suitsupply was recommended most often, coming first in all three answers that gave a list. Men's Wearhouse, Indochino, Spier & Mackay and Black Lapel tied for second. Hockerty, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Suitsupply | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Men's Wearhouse | 2nd | 1 of 3 | 1 of 1 | 2 of 4 |
| Indochino | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Spier & Mackay | 2nd | 1 of 3 | 0 of 1 | 1 of 4 |
| Black Lapel | 2nd | 1 of 3 | 0 of 1 | 1 of 4 |
| Hugo Boss | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Hockerty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Brooks Brothers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| J.Crew | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Jos. A. Bank | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |
| Moss | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Charles Tyrwhitt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Reiss | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Bonobos | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about men's suit brands

- Asked ChatGPT "Where's the best place to buy a men's suit?": 1. Suitsupply, 2. Men's Wearhouse, 3. Indochino
- Asked ChatGPT "What are the best suit brands for men?": 1. Suitsupply, 2. Spier & Mackay, 3. Hugo Boss
- Asked ChatGPT "Which brand makes the best made-to-measure suits?": 1. Suitsupply, 2. Black Lapel, 3. Indochino
- Searched Google, AI Overview "mens suits": 1. Men's Wearhouse, 2. Jos. A. Bank

Not named in any answer: Hockerty, Brooks Brothers, J.Crew, Moss, Charles Tyrwhitt, Reiss and Bonobos.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Hugo Boss vs Hockerty: compare search popularity](/demand/global-en/compare/hockerty-vs-hugo-boss): 24.8% against 20.3% Share of Search.
- [Hugo Boss vs Brooks Brothers: compare search popularity](/demand/global-en/compare/brooks-brothers-vs-hugo-boss): 24.8% against 9.1% Share of Search.
- [Hugo Boss vs J.Crew: compare search popularity](/demand/global-en/compare/hugo-boss-vs-j-crew): 24.8% against 8.4% Share of Search.
- [Hugo Boss vs Men's Wearhouse: compare search popularity](/demand/global-en/compare/hugo-boss-vs-mens-wearhouse): 24.8% against 7.4% Share of Search.
- [Hockerty vs Brooks Brothers: compare search popularity](/demand/global-en/compare/brooks-brothers-vs-hockerty): 20.3% against 9.1% Share of Search.
- [Hockerty vs J.Crew: compare search popularity](/demand/global-en/compare/hockerty-vs-j-crew): 20.3% against 8.4% Share of Search.
- [Hockerty vs Men's Wearhouse: compare search popularity](/demand/global-en/compare/hockerty-vs-mens-wearhouse): 20.3% against 7.4% Share of Search.
- [Brooks Brothers vs J.Crew: compare search popularity](/demand/global-en/compare/brooks-brothers-vs-j-crew): 9.1% against 8.4% Share of Search.
- [Brooks Brothers vs Men's Wearhouse: compare search popularity](/demand/global-en/compare/brooks-brothers-vs-mens-wearhouse): 9.1% against 7.4% Share of Search.
- [J.Crew vs Men's Wearhouse: compare search popularity](/demand/global-en/compare/j-crew-vs-mens-wearhouse): 8.4% against 7.4% Share of Search.

## How did search popularity change for men's suit brands worldwide in September 2026?

- In September 2026, Hockerty overtook Brooks Brothers to rank 2nd among men's suit brands worldwide, with 20.3% of the searches.
- In September 2026, J.Crew overtook Men's Wearhouse to rank 4th among men's suit brands worldwide, with 8.4% of the searches.
- In September 2026, Charles Tyrwhitt overtook Suitsupply to rank 9th among men's suit brands worldwide, with 3.3% of the searches.
- In September 2026, Reiss overtook Suitsupply to rank 10th among men's suit brands worldwide, with 3.3% of the searches.
- In September 2026, Jos. A. Bank overtook Moss and Suitsupply to rank 7th among men's suit brands worldwide, with 4.9% of the searches.
- In September 2026, Brooks Brothers lost share of searches among men's suit brands worldwide, from 17% to 9.1%.
- In September 2026, Suitsupply lost share of searches among men's suit brands worldwide, from 5.1% to 2.7%.
- In September 2026, Hugo Boss lost share of searches among men's suit brands worldwide, from 25.5% to 24.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hugo Boss | 24.8% | 33.1K | -18.3% | Hugo Boss |
| 2 | Hockerty | 20.3% | 27.1K | +22.1% | Hockerty |
| 3 | Brooks Brothers | 9.1% | 12.1K | -55.4% | Brooks Brothers |
| 4 | J.Crew | 8.4% | 11.2K | +19.1% | J.Crew |
| 5 | Men's Wearhouse | 7.4% | 9.9K | -18.2% | Tailored Brands |
| 6 | Indochino | 4.9% | 6.6K | -18.5% | Indochino |
| 7 | Jos. A. Bank | 4.9% | 6.6K | 0.0% | Tailored Brands |
| 8 | Moss | 4.9% | 6.6K | -18.5% | Moss |
| 9 | Charles Tyrwhitt | 3.3% | 4.4K | 0.0% | Charles Tyrwhitt |
| 10 | Reiss | 3.3% | 4.4K | 0.0% | Reiss |
| 11 | Spier & Mackay | 2.7% | 3.6K | 0.0% | Spier & Mackay |
| 12 | Suitsupply | 2.7% | 3.6K | -55.6% | Suitsupply |
| 13 | Bonobos | 2.2% | 2.9K | 0.0% | Bonobos |
| 14 | Black Lapel | 1.2% | 1.6K | 0.0% | Black Lapel |

Hugo Boss and Charles Tyrwhitt sell other things too, so only their searches that name this product count here, like “hugo boss suits”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hugo Boss | 40.5K | 26.6% | 1 |
| Oct 2025 | Hockerty | 33.1K | 21.7% | 2 |
| Oct 2025 | Men's Wearhouse | 22.2K | 14.6% | 3 |
| Oct 2025 | Brooks Brothers | 12.1K | 7.9% | 4 |
| Oct 2025 | J.Crew | 7.9K | 5.2% | 5 |
| Oct 2025 | Indochino | 6.6K | 4.3% | 6 |
| Oct 2025 | Jos. A. Bank | 5.4K | 3.5% | 7 |
| Oct 2025 | Moss | 5.4K | 3.5% | 8 |
| Oct 2025 | Suitsupply | 4.4K | 2.9% | 9 |
| Oct 2025 | Charles Tyrwhitt | 3.6K | 2.4% | 10 |
| Oct 2025 | Reiss | 3.6K | 2.4% | 11 |
| Oct 2025 | Bonobos | 2.9K | 1.9% | 12 |
| Oct 2025 | Black Lapel | 2.4K | 1.6% | 13 |
| Oct 2025 | Spier & Mackay | 2.4K | 1.6% | 14 |
| Nov 2025 | Hugo Boss | 40.5K | 28.7% | 1 |
| Nov 2025 | Hockerty | 33.1K | 23.4% | 2 |
| Nov 2025 | Brooks Brothers | 12.1K | 8.6% | 3 |
| Nov 2025 | Men's Wearhouse | 9.9K | 7% | 4 |
| Nov 2025 | Indochino | 8.1K | 5.7% | 5 |
| Nov 2025 | J.Crew | 7K | 5% | 6 |
| Nov 2025 | Jos. A. Bank | 5.4K | 3.8% | 7 |
| Nov 2025 | Moss | 5.4K | 3.8% | 8 |
| Nov 2025 | Suitsupply | 4.4K | 3.1% | 9 |
| Nov 2025 | Black Lapel | 3.6K | 2.5% | 10 |
| Nov 2025 | Charles Tyrwhitt | 3.6K | 2.5% | 11 |
| Nov 2025 | Bonobos | 2.9K | 2.1% | 12 |
| Nov 2025 | Reiss | 2.9K | 2.1% | 13 |
| Nov 2025 | Spier & Mackay | 2.4K | 1.7% | 14 |
| Dec 2025 | Hugo Boss | 33.1K | 24.9% | 1 |
| Dec 2025 | Hockerty | 27.1K | 20.4% | 2 |
| Dec 2025 | Men's Wearhouse | 22.2K | 16.7% | 3 |
| Dec 2025 | Brooks Brothers | 12.1K | 9.1% | 4 |
| Dec 2025 | Indochino | 6.6K | 5% | 5 |
| Dec 2025 | J.Crew | 5.7K | 4.3% | 6 |
| Dec 2025 | Jos. A. Bank | 5.4K | 4.1% | 7 |
| Dec 2025 | Moss | 4.4K | 3.3% | 8 |
| Dec 2025 | Suitsupply | 4.4K | 3.3% | 9 |
| Dec 2025 | Charles Tyrwhitt | 2.9K | 2.2% | 10 |
| Dec 2025 | Black Lapel | 2.4K | 1.8% | 11 |
| Dec 2025 | Bonobos | 2.4K | 1.8% | 12 |
| Dec 2025 | Reiss | 2.4K | 1.8% | 13 |
| Dec 2025 | Spier & Mackay | 1.9K | 1.4% | 14 |
| Jan 2026 | Hugo Boss | 40.5K | 27.3% | 1 |
| Jan 2026 | Hockerty | 33.1K | 22.3% | 2 |
| Jan 2026 | Men's Wearhouse | 18.1K | 12.2% | 3 |
| Jan 2026 | Brooks Brothers | 12.1K | 8.2% | 4 |
| Jan 2026 | Indochino | 8.1K | 5.5% | 5 |
| Jan 2026 | J.Crew | 6.4K | 4.3% | 6 |
| Jan 2026 | Jos. A. Bank | 5.4K | 3.6% | 7 |
| Jan 2026 | Moss | 5.4K | 3.6% | 8 |
| Jan 2026 | Suitsupply | 5.4K | 3.6% | 9 |
| Jan 2026 | Charles Tyrwhitt | 3.6K | 2.4% | 10 |
| Jan 2026 | Reiss | 3.6K | 2.4% | 11 |
| Jan 2026 | Bonobos | 2.4K | 1.6% | 12 |
| Jan 2026 | Spier & Mackay | 2.4K | 1.6% | 13 |
| Jan 2026 | Black Lapel | 1.9K | 1.3% | 14 |
| Feb 2026 | Hugo Boss | 33.1K | 25.8% | 1 |
| Feb 2026 | Hockerty | 27.1K | 21.1% | 2 |
| Feb 2026 | Men's Wearhouse | 14.8K | 11.5% | 3 |
| Feb 2026 | Brooks Brothers | 9.9K | 7.7% | 4 |
| Feb 2026 | Indochino | 8.1K | 6.3% | 5 |
| Feb 2026 | J.Crew | 6.4K | 5% | 6 |
| Feb 2026 | Moss | 5.4K | 4.2% | 7 |
| Feb 2026 | Suitsupply | 5.4K | 4.2% | 8 |
| Feb 2026 | Jos. A. Bank | 4.4K | 3.4% | 9 |
| Feb 2026 | Charles Tyrwhitt | 3.6K | 2.8% | 10 |
| Feb 2026 | Reiss | 3.6K | 2.8% | 11 |
| Feb 2026 | Bonobos | 2.4K | 1.9% | 12 |
| Feb 2026 | Spier & Mackay | 2.4K | 1.9% | 13 |
| Feb 2026 | Black Lapel | 1.9K | 1.5% | 14 |
| Mar 2026 | Hugo Boss | 49.5K | 27.2% | 1 |
| Mar 2026 | Hockerty | 33.1K | 18.2% | 2 |
| Mar 2026 | Brooks Brothers | 22.2K | 12.2% | 3 |
| Mar 2026 | Men's Wearhouse | 22.2K | 12.2% | 4 |
| Mar 2026 | Indochino | 9.9K | 5.4% | 5 |
| Mar 2026 | J.Crew | 7.9K | 4.3% | 6 |
| Mar 2026 | Jos. A. Bank | 6.6K | 3.6% | 7 |
| Mar 2026 | Moss | 6.6K | 3.6% | 8 |
| Mar 2026 | Suitsupply | 6.6K | 3.6% | 9 |
| Mar 2026 | Charles Tyrwhitt | 4.4K | 2.4% | 10 |
| Mar 2026 | Reiss | 4.4K | 2.4% | 11 |
| Mar 2026 | Bonobos | 3.6K | 2% | 12 |
| Mar 2026 | Spier & Mackay | 2.9K | 1.6% | 13 |
| Mar 2026 | Black Lapel | 1.9K | 1% | 14 |
| Apr 2026 | Hugo Boss | 40.5K | 21% | 1 |
| Apr 2026 | Men's Wearhouse | 40.5K | 21% | 2 |
| Apr 2026 | Hockerty | 33.1K | 17.1% | 3 |
| Apr 2026 | Brooks Brothers | 14.8K | 7.7% | 4 |
| Apr 2026 | Indochino | 9.9K | 5.1% | 5 |
| Apr 2026 | J.Crew | 9.7K | 5% | 6 |
| Apr 2026 | Jos. A. Bank | 8.1K | 4.2% | 7 |
| Apr 2026 | Moss | 8.1K | 4.2% | 8 |
| Apr 2026 | Suitsupply | 8.1K | 4.2% | 9 |
| Apr 2026 | Charles Tyrwhitt | 4.4K | 2.3% | 10 |
| Apr 2026 | Reiss | 4.4K | 2.3% | 11 |
| Apr 2026 | Spier & Mackay | 4.4K | 2.3% | 12 |
| Apr 2026 | Black Lapel | 3.6K | 1.9% | 13 |
| Apr 2026 | Bonobos | 3.6K | 1.9% | 14 |
| May 2026 | Hugo Boss | 40.5K | 21.9% | 1 |
| May 2026 | Hockerty | 33.1K | 17.9% | 2 |
| May 2026 | Men's Wearhouse | 33.1K | 17.9% | 3 |
| May 2026 | Brooks Brothers | 14.8K | 8% | 4 |
| May 2026 | Indochino | 9.9K | 5.3% | 5 |
| May 2026 | J.Crew | 9.7K | 5.2% | 6 |
| May 2026 | Jos. A. Bank | 8.1K | 4.4% | 7 |
| May 2026 | Moss | 8.1K | 4.4% | 8 |
| May 2026 | Suitsupply | 8.1K | 4.4% | 9 |
| May 2026 | Charles Tyrwhitt | 5.4K | 2.9% | 10 |
| May 2026 | Reiss | 4.4K | 2.4% | 11 |
| May 2026 | Spier & Mackay | 4.4K | 2.4% | 12 |
| May 2026 | Bonobos | 3.6K | 1.9% | 13 |
| May 2026 | Black Lapel | 1.9K | 1% | 14 |
| Jun 2026 | Hugo Boss | 33.1K | 20.7% | 1 |
| Jun 2026 | Men's Wearhouse | 33.1K | 20.7% | 2 |
| Jun 2026 | Hockerty | 27.1K | 16.9% | 3 |
| Jun 2026 | Brooks Brothers | 12.1K | 7.6% | 4 |
| Jun 2026 | J.Crew | 9.1K | 5.7% | 5 |
| Jun 2026 | Indochino | 8.1K | 5.1% | 6 |
| Jun 2026 | Moss | 8.1K | 5.1% | 7 |
| Jun 2026 | Suitsupply | 8.1K | 5.1% | 8 |
| Jun 2026 | Jos. A. Bank | 5.4K | 3.4% | 9 |
| Jun 2026 | Charles Tyrwhitt | 4.4K | 2.8% | 10 |
| Jun 2026 | Reiss | 4.4K | 2.8% | 11 |
| Jun 2026 | Spier & Mackay | 2.9K | 1.8% | 12 |
| Jun 2026 | Bonobos | 2.4K | 1.5% | 13 |
| Jun 2026 | Black Lapel | 1.6K | 1% | 14 |
| Jul 2026 | Hugo Boss | 49.5K | 32.6% | 1 |
| Jul 2026 | Hockerty | 22.2K | 14.6% | 2 |
| Jul 2026 | Men's Wearhouse | 14.8K | 9.7% | 3 |
| Jul 2026 | Brooks Brothers | 12.1K | 8% | 4 |
| Jul 2026 | Indochino | 8.1K | 5.3% | 5 |
| Jul 2026 | Moss | 8.1K | 5.3% | 6 |
| Jul 2026 | Suitsupply | 8.1K | 5.3% | 7 |
| Jul 2026 | J.Crew | 7.6K | 5% | 8 |
| Jul 2026 | Jos. A. Bank | 5.4K | 3.6% | 9 |
| Jul 2026 | Charles Tyrwhitt | 4.4K | 2.9% | 10 |
| Jul 2026 | Reiss | 4.4K | 2.9% | 11 |
| Jul 2026 | Spier & Mackay | 3.6K | 2.4% | 12 |
| Jul 2026 | Bonobos | 2.4K | 1.6% | 13 |
| Jul 2026 | Black Lapel | 1.3K | 0.86% | 14 |
| Aug 2026 | Hugo Boss | 40.5K | 25.5% | 1 |
| Aug 2026 | Brooks Brothers | 27.1K | 17% | 2 |
| Aug 2026 | Hockerty | 22.2K | 14% | 3 |
| Aug 2026 | Men's Wearhouse | 12.1K | 7.6% | 4 |
| Aug 2026 | J.Crew | 9.4K | 5.9% | 5 |
| Aug 2026 | Indochino | 8.1K | 5.1% | 6 |
| Aug 2026 | Moss | 8.1K | 5.1% | 7 |
| Aug 2026 | Suitsupply | 8.1K | 5.1% | 8 |
| Aug 2026 | Jos. A. Bank | 6.6K | 4.1% | 9 |
| Aug 2026 | Charles Tyrwhitt | 4.4K | 2.8% | 10 |
| Aug 2026 | Reiss | 4.4K | 2.8% | 11 |
| Aug 2026 | Spier & Mackay | 3.6K | 2.3% | 12 |
| Aug 2026 | Bonobos | 2.9K | 1.8% | 13 |
| Aug 2026 | Black Lapel | 1.6K | 1% | 14 |
| Sep 2026 | Hugo Boss | 33.1K | 24.8% | 1 |
| Sep 2026 | Hockerty | 27.1K | 20.3% | 2 |
| Sep 2026 | Brooks Brothers | 12.1K | 9.1% | 3 |
| Sep 2026 | J.Crew | 11.2K | 8.4% | 4 |
| Sep 2026 | Men's Wearhouse | 9.9K | 7.4% | 5 |
| Sep 2026 | Indochino | 6.6K | 4.9% | 6 |
| Sep 2026 | Jos. A. Bank | 6.6K | 4.9% | 7 |
| Sep 2026 | Moss | 6.6K | 4.9% | 8 |
| Sep 2026 | Charles Tyrwhitt | 4.4K | 3.3% | 9 |
| Sep 2026 | Reiss | 4.4K | 3.3% | 10 |
| Sep 2026 | Spier & Mackay | 3.6K | 2.7% | 11 |
| Sep 2026 | Suitsupply | 3.6K | 2.7% | 12 |
| Sep 2026 | Bonobos | 2.9K | 2.2% | 13 |
| Sep 2026 | Black Lapel | 1.6K | 1.2% | 14 |

## What is being compared

- **Black Lapel**: Measured on the search term “black lapel”.
- **Bonobos**: Measured on the search term “bonobos suits”.
- **Brooks Brothers**: Measured on the search term “brooks brothers suits”.
- **Charles Tyrwhitt**: Measured on the search term “charles tyrwhitt suits”.
- **Hockerty**: Measured on the search term “hockerty”.
- **Hugo Boss**: Measured on the search term “hugo boss suits”.
- **Indochino**: Measured on the search term “indochino suits”.
- **J.Crew**: Measured on the search terms “j crew suits” and “j.crew ludlow suit”, summed into one figure.
- **Jos. A. Bank**: Measured on the search term “jos a bank suits”.
- **Men's Wearhouse**: Measured on the search term “mens wearhouse suits”.
- **Moss**: Measured on the search term “moss suits”.
- **Reiss**: Measured on the search term “reiss suits”.
- **Spier & Mackay**: Measured on the search term “spier and mackay suits”.
- **Suitsupply**: Measured on the search term “suitsupply suits”.

- [Black Lapel](/demand/global-en/brands/black-lapel)
- [Bonobos](/demand/global-en/brands/bonobos)
- [Brooks Brothers](/demand/global-en/brands/brooks-brothers)
- [Charles Tyrwhitt](/demand/global-en/brands/charles-tyrwhitt)
- [Hockerty](/demand/global-en/brands/hockerty)
- [Hugo Boss](/demand/global-en/brands/hugo-boss)
- [Indochino](/demand/global-en/brands/indochino)
- [J.Crew](/demand/global-en/brands/j-crew)
- [Jos. A. Bank](/demand/global-en/brands/jos-a-bank)
- [Men's Wearhouse](/demand/global-en/brands/mens-wearhouse)
- [Moss](/demand/global-en/brands/moss-bros)
- [Reiss](/demand/global-en/brands/reiss)
- [Spier & Mackay](/demand/global-en/brands/spier-and-mackay)
- [Suitsupply](/demand/global-en/brands/suitsupply)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among men's suit brands worldwide?

In September 2026, Hugo Boss was the most searched among men's suit brands worldwide, with an estimated 33.1K branded searches, 24.8% of all searches for the 14 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Men's suit brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mens-suit-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mens-suit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.