---
title: "Men's grooming brands: Which are searched most?"
description: "Compare the men's skincare, beard and grooming brands people buy. Share of Search among Jack Black, Manscaped, Nivea Men, Bulldog and Wahl, the men's grooming brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mens-grooming-brands"
publisher: "Brandwave"
---

# Men's grooming brands: Which are searched most?

Compare the men's skincare, beard and grooming brands people buy. Share of Search among Jack Black, Manscaped, Nivea Men, Bulldog and Wahl, the men's grooming brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Men's grooming brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Jack Black, 73.4%

## Which brand is most popular in search among men's grooming brands worldwide?

- In September 2026, Jack Black was the most searched among men's grooming brands worldwide, with an estimated 1.2M branded searches and 73.4% estimated Share of Search within this set.
- Manscaped is in 2nd place, 51.2 percentage points behind at 22.1% Share of Search.
- Across the 12 months ending September 2026, Jack Black’s estimated Share of Search among men's grooming brands worldwide peaked at 83.5% in August 2026 and was lowest at 65.5% in November 2025.
- Across the 12 months ending September 2026, Manscaped’s estimated Share of Search among men's grooming brands worldwide peaked at 29.5% in November 2025 and was lowest at 13.6% in March 2026.
- Across the 12 months ending September 2026, Nivea Men’s estimated Share of Search among men's grooming brands worldwide peaked at 5.4% in July 2026 and was lowest at 2.8% in April 2026.
- Across the 12 months ending September 2026, Jack Black, Manscaped, Nivea Men, Bulldog and Wahl held steady: their estimated Share of Search among men's grooming brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Jack Black vs Manscaped: compare search popularity](/demand/global-en/compare/jack-black-vs-manscaped): 73.4% against 22.1% Share of Search.
- [Jack Black vs Nivea Men: compare search popularity](/demand/global-en/compare/jack-black-vs-nivea-men): 73.4% against 4.5% Share of Search.
- [Manscaped vs Nivea Men: compare search popularity](/demand/global-en/compare/manscaped-vs-nivea-men): 22.1% against 4.5% Share of Search.

## How did search popularity change for men's grooming brands worldwide in September 2026?

- In September 2026, Manscaped gained estimated Share of Search among men's grooming brands worldwide, from 13.7% to 22.1%.
- In September 2026, Nivea Men gained estimated Share of Search among men's grooming brands worldwide, from 2.8% to 4.5%.
- In September 2026, Jack Black lost estimated Share of Search among men's grooming brands worldwide, from 83.5% to 73.4%.
- Estimated monthly branded searches for Wahl worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.
- Estimated monthly branded searches for Bulldog worldwide fell 14.9% over 12 measured months, from 870 to 740 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jack Black | 73.4% | 1.2M | -45.5% | Jack Black |
| 2 | Manscaped | 22.1% | 368K | 0.0% | Manscaped |
| 3 | Nivea Men | 4.5% | 74K | 0.0% | Nivea Men |
| 4 | Bulldog | 0.04% | 740 | +13.8% | Bulldog |
| 5 | Wahl | <0.01% | 40 | +33.3% | Wahl |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jack Black | 1.2M | 73.4% | 1 |
| Oct 2025 | Manscaped | 368K | 22.1% | 2 |
| Oct 2025 | Nivea Men | 74K | 4.5% | 3 |
| Oct 2025 | Bulldog | 870 | 0.05% | 4 |
| Oct 2025 | Wahl | 20 | <0.01% | 5 |
| Nov 2025 | Jack Black | 1.2M | 65.5% | 1 |
| Nov 2025 | Manscaped | 550K | 29.5% | 2 |
| Nov 2025 | Nivea Men | 90.5K | 4.9% | 3 |
| Nov 2025 | Bulldog | 800 | 0.04% | 4 |
| Nov 2025 | Wahl | 40 | <0.01% | 5 |
| Dec 2025 | Jack Black | 2.2M | 77.7% | 1 |
| Dec 2025 | Manscaped | 550K | 19.1% | 2 |
| Dec 2025 | Nivea Men | 90.5K | 3.1% | 3 |
| Dec 2025 | Bulldog | 910 | 0.03% | 4 |
| Dec 2025 | Wahl | 40 | <0.01% | 5 |
| Jan 2026 | Jack Black | 1.8M | 80.5% | 1 |
| Jan 2026 | Manscaped | 368K | 16.2% | 2 |
| Jan 2026 | Nivea Men | 74K | 3.3% | 3 |
| Jan 2026 | Bulldog | 800 | 0.04% | 4 |
| Jan 2026 | Wahl | 20 | <0.01% | 5 |
| Feb 2026 | Jack Black | 1.2M | 73.4% | 1 |
| Feb 2026 | Manscaped | 368K | 22.1% | 2 |
| Feb 2026 | Nivea Men | 74K | 4.5% | 3 |
| Feb 2026 | Bulldog | 710 | 0.04% | 4 |
| Feb 2026 | Wahl | 30 | <0.01% | 5 |
| Mar 2026 | Jack Black | 1.8M | 83% | 1 |
| Mar 2026 | Manscaped | 301K | 13.6% | 2 |
| Mar 2026 | Nivea Men | 74K | 3.4% | 3 |
| Mar 2026 | Bulldog | 780 | 0.04% | 4 |
| Mar 2026 | Wahl | 30 | <0.01% | 5 |
| Apr 2026 | Jack Black | 2.2M | 83.5% | 1 |
| Apr 2026 | Manscaped | 368K | 13.7% | 2 |
| Apr 2026 | Nivea Men | 74K | 2.8% | 3 |
| Apr 2026 | Bulldog | 800 | 0.03% | 4 |
| Apr 2026 | Wahl | 30 | <0.01% | 5 |
| May 2026 | Jack Black | 1.2M | 73.4% | 1 |
| May 2026 | Manscaped | 368K | 22.1% | 2 |
| May 2026 | Nivea Men | 74K | 4.5% | 3 |
| May 2026 | Bulldog | 800 | 0.05% | 4 |
| May 2026 | Wahl | 30 | <0.01% | 5 |
| Jun 2026 | Jack Black | 1M | 69.3% | 1 |
| Jun 2026 | Manscaped | 368K | 25.5% | 2 |
| Jun 2026 | Nivea Men | 74K | 5.1% | 3 |
| Jun 2026 | Bulldog | 580 | 0.04% | 4 |
| Jun 2026 | Wahl | 30 | <0.01% | 5 |
| Jul 2026 | Jack Black | 1M | 72.7% | 1 |
| Jul 2026 | Manscaped | 301K | 21.9% | 2 |
| Jul 2026 | Nivea Men | 74K | 5.4% | 3 |
| Jul 2026 | Bulldog | 580 | 0.04% | 4 |
| Jul 2026 | Wahl | 20 | <0.01% | 5 |
| Aug 2026 | Jack Black | 2.2M | 83.5% | 1 |
| Aug 2026 | Manscaped | 368K | 13.7% | 2 |
| Aug 2026 | Nivea Men | 74K | 2.8% | 3 |
| Aug 2026 | Bulldog | 650 | 0.02% | 4 |
| Aug 2026 | Wahl | 30 | <0.01% | 5 |
| Sep 2026 | Jack Black | 1.2M | 73.4% | 1 |
| Sep 2026 | Manscaped | 368K | 22.1% | 2 |
| Sep 2026 | Nivea Men | 74K | 4.5% | 3 |
| Sep 2026 | Bulldog | 740 | 0.04% | 4 |
| Sep 2026 | Wahl | 40 | <0.01% | 5 |

## What is being compared

- **Bulldog**: Measured on the search terms “bulldog grooming” and “bulldog men”, summed into one figure.
- **Jack Black**: Measured on the search term “jack black”.
- **Manscaped**: Measured on the search term “manscaped”.
- **Nivea Men**: Measured on the search term “nivea men”.
- **Wahl**: Measured on the search term “wahl mens grooming”.

- [Bulldog](/demand/global-en/brands/bulldog)
- [Jack Black](/demand/global-en/brands/jack-black)
- [Manscaped](/demand/global-en/brands/manscaped)
- [Nivea Men](/demand/global-en/brands/nivea-men)
- [Wahl](/demand/global-en/brands/wahl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among men's grooming brands worldwide?

In September 2026, Jack Black was the most searched among men's grooming brands worldwide, with an estimated 1.2M branded searches and 73.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Men's grooming brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/mens-grooming-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mens-grooming-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.