--- title: "Memory card brands: Which brands are most popular in search?" description: "Compare the memory card brands people search for. Share of Search among SanDisk, Samsung, Kingston, Lexar, AngelBird and ProGrade, the memory card brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/memory-card-brands" publisher: "Brandwave" --- # Memory card brands: Which brands are most popular in search? Compare the memory card brands people search for. Share of Search among SanDisk, Samsung, Kingston, Lexar, AngelBird and ProGrade, the memory card brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Memory card brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: SanDisk, 61% ## Which brand is most popular in search among memory card brands worldwide? - In August 2026, SanDisk was the most searched among memory card brands worldwide, with an estimated 673K branded searches and 61% estimated Share of Search within this set. - Samsung is in 2nd place, 22.8 percentage points behind at 38.2% Share of Search. - Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among memory card brands worldwide increased from 44.3% to 61%. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among memory card brands worldwide decreased from 54.4% to 38.2%. - Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among memory card brands worldwide peaked at 69.5% in May 2026 and was lowest at 44.3% in October 2025. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among memory card brands worldwide peaked at 54.4% in October 2025 and was lowest at 29.7% in May 2026. - Across the 11 months ending August 2026, Kingston’s estimated Share of Search among memory card brands worldwide peaked at 2.8% in December 2025 and was lowest at 0.68% in May 2026. - Across the 11 months ending August 2026, SanDisk rose from 2nd to 1st among memory card brands worldwide. - Across the 11 months ending August 2026, Samsung fell from 1st to 2nd among memory card brands worldwide. - Across the 11 months ending August 2026, Kingston, Lexar, AngelBird and ProGrade held steady: their estimated Share of Search among memory card brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [SanDisk vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-sandisk): 61% against 38.2% Share of Search. ## How did search popularity change for memory card brands worldwide in August 2026? - In August 2026, Samsung gained estimated Share of Search among memory card brands worldwide, from 35.6% to 38.2%. - In August 2026, SanDisk lost estimated Share of Search among memory card brands worldwide, from 63.6% to 61%. - Estimated monthly branded searches for Lexar worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026. - Estimated monthly branded searches for AngelBird worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026. - Estimated monthly branded searches for Kingston worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | SanDisk | 61% | 673K | 0.0% | SanDisk | | 2 | Samsung | 38.2% | 422K | +12.0% | Samsung | | 3 | Kingston | 0.73% | 8.1K | 0.0% | Kingston | | 4 | Lexar | 0.09% | 1K | +38.9% | Lexar | | 5 | AngelBird | <0.01% | 70 | -22.2% | AngelBird | | — | ProGrade | — | — | — | ProGrade | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Samsung | 452K | 54.4% | 1 | | Oct 2025 | SanDisk | 368K | 44.3% | 2 | | Oct 2025 | Kingston | 9.9K | 1.2% | 3 | | Oct 2025 | Lexar | 720 | 0.09% | 4 | | Oct 2025 | AngelBird | 110 | 0.01% | 5 | | Oct 2025 | ProGrade | — | — | — | | Nov 2025 | SanDisk | 450K | 50.3% | 1 | | Nov 2025 | Samsung | 431K | 48.2% | 2 | | Nov 2025 | Kingston | 12.1K | 1.4% | 3 | | Nov 2025 | Lexar | 1K | 0.11% | 4 | | Nov 2025 | AngelBird | 170 | 0.02% | 5 | | Nov 2025 | ProGrade | — | — | — | | Dec 2025 | Samsung | 397K | 50.3% | 1 | | Dec 2025 | SanDisk | 368K | 46.7% | 2 | | Dec 2025 | Kingston | 22.2K | 2.8% | 3 | | Dec 2025 | Lexar | 880 | 0.11% | 4 | | Dec 2025 | AngelBird | 140 | 0.02% | 5 | | Dec 2025 | ProGrade | — | — | — | | Jan 2026 | SanDisk | 673K | 62% | 1 | | Jan 2026 | Samsung | 397K | 36.5% | 2 | | Jan 2026 | Kingston | 14.8K | 1.4% | 3 | | Jan 2026 | Lexar | 880 | 0.08% | 4 | | Jan 2026 | AngelBird | 110 | 0.01% | 5 | | Jan 2026 | ProGrade | — | — | — | | Feb 2026 | SanDisk | 550K | 58.5% | 1 | | Feb 2026 | Samsung | 377K | 40.1% | 2 | | Feb 2026 | Kingston | 12.1K | 1.3% | 3 | | Feb 2026 | Lexar | 880 | 0.09% | 4 | | Feb 2026 | AngelBird | 170 | 0.02% | 5 | | Feb 2026 | ProGrade | — | — | — | | Mar 2026 | SanDisk | 450K | 53.7% | 1 | | Mar 2026 | Samsung | 377K | 45% | 2 | | Mar 2026 | Kingston | 9.9K | 1.2% | 3 | | Mar 2026 | Lexar | 720 | 0.09% | 4 | | Mar 2026 | AngelBird | 110 | 0.01% | 5 | | Mar 2026 | ProGrade | — | — | — | | Apr 2026 | SanDisk | 550K | 60.4% | 1 | | Apr 2026 | Samsung | 352K | 38.6% | 2 | | Apr 2026 | Kingston | 8.1K | 0.89% | 3 | | Apr 2026 | Lexar | 880 | 0.1% | 4 | | Apr 2026 | AngelBird | 140 | 0.02% | 5 | | Apr 2026 | ProGrade | — | — | — | | May 2026 | SanDisk | 823K | 69.5% | 1 | | May 2026 | Samsung | 352K | 29.7% | 2 | | May 2026 | Kingston | 8.1K | 0.68% | 3 | | May 2026 | Lexar | 880 | 0.07% | 4 | | May 2026 | AngelBird | 110 | <0.01% | 5 | | May 2026 | ProGrade | — | — | — | | Jun 2026 | SanDisk | 673K | 65.1% | 1 | | Jun 2026 | Samsung | 352K | 34% | 2 | | Jun 2026 | Kingston | 8.1K | 0.78% | 3 | | Jun 2026 | Lexar | 720 | 0.07% | 4 | | Jun 2026 | AngelBird | 90 | <0.01% | 5 | | Jun 2026 | ProGrade | — | — | — | | Jul 2026 | SanDisk | 673K | 63.6% | 1 | | Jul 2026 | Samsung | 377K | 35.6% | 2 | | Jul 2026 | Kingston | 8.1K | 0.77% | 3 | | Jul 2026 | Lexar | 720 | 0.07% | 4 | | Jul 2026 | AngelBird | 90 | <0.01% | 5 | | Jul 2026 | ProGrade | — | — | — | | Aug 2026 | SanDisk | 673K | 61% | 1 | | Aug 2026 | Samsung | 422K | 38.2% | 2 | | Aug 2026 | Kingston | 8.1K | 0.73% | 3 | | Aug 2026 | Lexar | 1K | 0.09% | 4 | | Aug 2026 | AngelBird | 70 | <0.01% | 5 | | Aug 2026 | ProGrade | — | — | — | | Sep 2026 | AngelBird | — | — | — | | Sep 2026 | Kingston | — | — | — | | Sep 2026 | Lexar | — | — | — | | Sep 2026 | ProGrade | — | — | — | | Sep 2026 | Samsung | — | — | — | | Sep 2026 | SanDisk | — | — | — | ## What is being compared - **AngelBird**: Measured on the search term “angelbird card”. - **Kingston**: Measured on the search term “kingston ram”. - **Lexar**: Measured on the search term “lexar card”. - **ProGrade**: Measured on the search term “pro grade digital”. - **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure. - **SanDisk**: Measured on the search term “sandisk”. - [AngelBird](/demand/global-en/brands/angelbird) - [Kingston](/demand/global-en/brands/kingston) - [Lexar](/demand/global-en/brands/lexar) - [ProGrade](/demand/global-en/brands/prograde) - [Samsung](/demand/global-en/brands/samsung) - [SanDisk](/demand/global-en/brands/sandisk) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among memory card brands worldwide? In August 2026, SanDisk was the most searched among memory card brands worldwide, with an estimated 673K branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Memory card brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/memory-card-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/memory-card-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.